We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.


Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers

Professional Development Workshop Set 6

Tuesday, Oct. 29, 8–9:15 a.m.

Room: Franklin 6 (Hotel Floor 4)

Track: Innovation

Your Session ROI

David Thompson, senior vice president, marketing, Ustream, Lin Dai, vice president, digital and TV entertainment, Emmis NY, and several customers will share their insights on why this new technique is working to reach targeted audiences and build brands.

Presenters

David Thompson, senior vice president , Ustream

Photo of David Thompson Since joining Ustream in 2012, David has grown the company’s marketing footprint and continues to evangelize the company’s vision to make live video streaming, mainstream. In his role, he oversees all marketing, product marketing, branding and communications efforts.


Lin Dai, vice president, Digital & TV Entertainment, Emmis NY

Photo of Lin Dai Lin is responsible for all digital and television content and branded entertainment initiatives for the iconic music brand HOT97. He's utilized Ustream for a variety of initiatives, including press conferences, artist engagement, and most recently to stream a summer concert that attracted more than one million viewers.