Sunday, Oct. 12, 3–4:15 p.m.
Is business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments. Review the five pillars of a social business, and hear success stories from organizations across different industries.
Bernie Borges, founder and CEO, Find and Convert
Borges is also an author, speaker, blogger, podcaster and host of the Social Business Engine digital TV show.