Sunday, Oct. 12, 3–4:15 p.m.
Room: Virginia A/B
Track: Leadership & Management
Managing across multiple generations toward common goals can be difficult. Motivations vary and are hard to identify, much less categorize. Discover ways to create a team and a results culture that spans the ages, as well as hear ideas and approaches to managing, motivating and mentoring across multiple generations. Also, review case histories that can be applied to small staffs, boutique firms and even large organizations, where smaller teams can be assembled and motivated based on achieving common goals.
Tom Gable, APR, Fellow PRSA, CEO, Gable PR
A former financial journalist and Pulitzer Prize nominee, Gable holds many awards in public relations, including four PRSA Silver Anvils. He is publishing the fifth edition of his "PR Client Service Manual — Managing for Results," the classic agency management book used by agencies and universities throughout North America.