Sunday, Oct. 12, 4:45–6 p.m.
Track: Tools and Techniques
The most successful executives are strategic, and speak powerfully, knowledgeably and succinctly. Spokespersons and PR practitioners who coach them can benefit from preparation, including agenda setting and message development, to determine what to say and how to say it. Receive interview delivery and control techniques, dos and don'ts, and tips on how to enhance speaker presence. Humorous TV clips and colorful anecdotes will help exemplify how to build relationships while managing the media. Walk away with a nine-page workbook, and the confidence to be a more effective media spokesperson or coach.
Debbie Wetherhead, president, Wetherhead Communications
Backed by 25+ years of experience, Wetherhead has conducted 500 training workshops for individuals, companies and PR firms. She has been a featured speaker for Ad Club, IABC and PRSA Chapters nationwide.