Sunday, Oct. 12, 4:45–6 p.m.
Room: Virginia A/B
Track: Leadership & Management
Today’s public relations professional is met with challenges that the industry has never faced before. Hear lessons learned by industry icons who moved up the corporate ladders, extended their business to international markets and established careers in a brand new industry. Hear how they each have carved out a business that has developed a reputation for protecting brand and changing consensus.
Preview the session insight in the ComPRehension blog post, “Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From PR Leaders.”
Gary McCormick, APR, Fellow PRSA, director, partnership development, HGTV, Scripps Networks
McCormick is responsible for identifying opportunities for off-channel exposure for HGTV and its on-air talent. He is a past president of the PRSA Foundation, 2002 Outstanding Professional Advisor of the Year and 2006 Honoree of the PRSA Educators Academy David Ferguson Award.
Bill Heyman, founder, president and CEO, Heyman Associates
Heyman leads Heyman Associates, an executive search firm specializing in identifying senior-level professionals for corporate communications and public affairs positions, as well as media and public relations, and branding and internal communications positions.
Kathryn H. Beiser, executive vice president, corporate communications, Hilton Worldwide
Keith Burton, partner, Brunswick Group
At Brunswick Group, Burton leads a global team focused on improving organizational performance by building employee trust and improving internal communications.