Tuesday, Oct. 14, 8–9:15 a.m.
Room: Maryland C
Track: Tools and Techniques
Tech PR pros must continue to evolve their skills and services to keep pace with innovation, and stay relevant in a market that changes as rapidly as its media/influencer environment. Get an overview of PR’s role in the tech industry and the unique challenges of driving PR results for start-ups and global tech companies, including mobile, consumer, enterprise, cleantech and biotech. Walk away with strategies for successfully executing creative, yet strategic, campaigns that get results in a highly competitive market.
(Available to registered attendees only. Register now!)
Rob Adler, senior vice president, Vantage PR