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Telling Tech’s Story: PR Pros for the Digital Age

Professional Development Workshop Set 6

Tuesday, Oct. 14, 8–9:15 a.m.

Room: Maryland C

Track: Tools and Techniques

Tech PR pros must continue to evolve their skills and services to keep pace with innovation, and stay relevant in a market that changes as rapidly as its media/influencer environment. Get an overview of PR’s role in the tech industry and the unique challenges of driving PR results for start-ups and global tech companies, including mobile, consumer, enterprise, cleantech and biotech. Walk away with strategies for successfully executing creative, yet strategic, campaigns that get results in a highly competitive market.

You’ll also:

Final Presentation

(Available to registered attendees only. Register now!)


Rob Adler, senior vice president, Vantage PR

Photo of Rob Adler