Tuesday, Oct. 14, 8–9:15 a.m.
Room: Maryland C
Track: Tools and Techniques
Tech PR pros must continue to evolve their skills and services to keep pace with innovation, and stay relevant in a market that changes as rapidly as its media/influencer environment. Get an overview of PR’s role in the tech industry and the unique challenges of driving PR results for start-ups and global tech companies, including mobile, consumer, enterprise, cleantech and biotech. Walk away with strategies for successfully executing creative, yet strategic, campaigns that get results in a highly competitive market.
Ilene Adler, CEO, Vantage PR
Adler’s expertise in messaging, strategy and the philosophy of storytelling for the digital age infuses every aspect of the business. Previously, she was president of RAD Data Communication, Inc. where she built the company and sales force in the United States.