Tuesday, Oct. 14, 8–9:15 a.m.
Room: Virginia C
Words have been the primary tool of PR pros for decades, but that’s all changing. Today, consumers and mobile audiences are responding to images more than text — visual proof through pictures is becoming the credibility factor on social media, and graphics are becoming the norm for explaining data. Examine case studies that demonstrate how a picture can truly be worth 1,000 words. Also, gain insights into the subtle legal ramifications of visual communications, and acquire knowledge about the types of elements and resources needed to create a dynamic visual communications campaign.
Joseph J. Lewczak, partner, Davis & Gilbert
Lewszak represents numerous multinational, national and local advertising agencies, promotions agencies, advertisers, direct marketers and telemarketers.
Aric Simons, partner, Robinson & Simons E.P.
Simons represents clients in all areas of the entertainment industry, from artist representation, digital rights management, production, licensing, copyright protection, contract representation, tour management, corporate transactions and entity formation.
Doug Simon, president and CEO, D S Simon Productions
Simon has worked with governments, nonprofits and Fortune 500 corporations to help craft their B2C and B2B strategies.