See an Abbreviated Overview of the Conference

View Sessions by Specialization Track


The Art and Science of Storytelling and Messaging Across Media Platforms

Professional Development Workshop Set 8

Tuesday, Oct. 14, 2:15–3:30 p.m.

Room: Wilson A/B/C

Track: Integration

How do you create effective PR messaging across traditional, wireless and online media platforms? Traditional media platform best practices need to be adapted to social media engagement and digital content creation. Find the formula for “Compelling Headlines, Verifiable Facts and Stories” through examples, videos and discussion. A three-step process for developing stickier messages, memorable lines in speeches, quotes and sound bites, and social and digital media will also be explored.

You’ll also:

Presenter

Andrew Gilman, president and CEO, CommCore

(Photo Unavailable.) Gilman has been a communications strategist, crisis counselor and keynote speaker for more than 30 years, and was recently selected as Educator/Trainer of the Year by PR News.


Panelist

Geoff Livingston, founder and president, Tenacity 5

(Photo Unavailable.) Livingston organized the first “Give to the Max Day: Greater Washington in 2011” that raised $2 million for 1,000 nonprofits using online media tools. He has worked with AT&T, Ford, Google and PayPal, and started and sold social media boutique Livingston Communications.