Sunday, Oct. 12, 11 a.m.–noon
CEPR is a voluntary program of quality-assurance endorsement for studies in global public relations. As CEPR evolves, changes have been made in both the application and review processes. Academic programs considering application for review will benefit from the tips offered in a special briefing session. Another briefing session will outline the evolving procedures that both experienced and new reviewers should follow in preparation for a site visit, conducting a site visit, and writing the report of recommendations.
John L. Paluszek, APR, Fellow PRSA, senior counsel, Ketchum
Paluszek specializes in reputation management and corporate responsibility. He is a past chair of The Global Alliance for Public Relations and Communication Management, liaison to the United Nations for the Global Alliance and PRSA, and a public relations representative on the IIRC communications committee.
Judy Phair, APR, Fellow PRSA, founder, PhairAdvantage Communications, LLC
Phair is the PRSA Educational Affairs co-chair, past PRSA CEO/president and a Gold Anvil recipient, She previously was a communications executive for the Graduate Management Admission Council, University of Maryland Biotechnology Institute, and Johns Hopkins University.
Susan Gonders, professor, Southeast Missouri State University
Gonders has brought more than 20 years of experience to her professorship at Southeast Missouri State University. She is also the PRSA Educational Affairs co-chair. Since she began coordinating the CEPR program in 2007, it has grown from 14 to nearly 40 certified schools on four continents. She is past head of the AEJMC Public Relations Division, and has been a PRSSA Chapter adviser since 1994.