Sunday, Oct. 12, 11 a.m.–noon
Room: Virginia C
As the public relations profession evolves, the Accreditation in Public Relations (APR) remains the recognized gold standard for the profession. Receive a summary of the research that informs the Examination for Accreditation in Public Relations, and an overview of the process for writing and reviewing questions to help you produce a legally defensible Examination.
Bey-Ling Sha, Ph.D., APR, professor and interim director, School of Journalism & Media Studies, San Diego State University
Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).
Kathleen M. Giery, APR, director, public relations, LifeQuest Organ Recovery Service
Elizabeth Salter McMillan, director, content strategy, Fiserv