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Demystifying the APR

Your Society at Work

Sunday, Oct. 12, 11 a.m.–noon

Room: Virginia C

Hosted by the Universal Accreditation Board.

As the public relations profession evolves, the Accreditation in Public Relations (APR) remains the recognized gold standard for the profession. Receive a summary of the research that informs the Examination for Accreditation in Public Relations, and an overview of the process for writing and reviewing questions to help you produce a legally defensible Examination.

You’ll also:


Bey-Ling Sha, Ph.D., APR, professor and interim director, School of Journalism & Media Studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).


Kathleen M. Giery, APR, director, public relations, LifeQuest Organ Recovery Service

(Photo Unavailable.) Kathleen M. Giery, APR, CPRC, is director of donor program development at LifeQuest Organ Recovery Services, the federally-designated organ donor program serving a 36-county region of northern Florida. She oversees public education, hospital services and family outreach services. She also chairs the Examination Work Group for the Universal Accreditation Board (UAB).

Elizabeth Salter McMillan, director, content strategy, Fiserv

(Photo Unavailable.) Elizabeth Salter McMillan, APR, is director of content strategy at Fiserv, a leading global provider of financial services technology solutions. She is responsible for the creation, publication and governance of useful and usable marketing content.