For an abbreviated overview of the Conference, click here.


Demystifying the APR

Your Society at Work

Sunday, Oct. 12, 11 a.m.–noon

Room: Virginia C

Hosted by the Universal Accreditation Board.

As the public relations profession evolves, the Accreditation in Public Relations (APR) remains the recognized gold standard for the profession. Receive a summary of the research that informs the Examination for Accreditation in Public Relations, and an overview of the process for writing and reviewing questions to help you produce a legally defensible Examination.

You’ll also:

Moderator

Bey-Ling Sha, Ph.D., APR, professor, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR Sha’s scholarly work has been published in numerous top-tier journals, and she has won research honors from every major communication and public relations association. Her teaching honors include PRSA’s 2012 Outstanding Educator of the Year, San Diego State University’s 2007 Outstanding Faculty Award and the University of Maryland’s 2004 Outstanding Faculty Award. Sha is the 2014 chair of the Universal Accreditation Board, which oversees the world’s largest certification program in public relations. She was the 2010 and 2011 chair of PRSA’s National Committee on Work, Life and Gender. With Glen Broom, she is co-author of the 11th edition of "Cutlip & Center’s Effective Public Relations" (Pearson).


Panelists

Kathleen M. Giery, APR, director, public relations, LifeQuest Organ Recovery Service


Elizabeth Salter McMillan, director, content strategy, Fiserv