Tuesday, Oct. 14, 12:30–1:45 p.m.
Room: Washington 3/4
Track: Tools and Techniques
Journalists and bloggers are famously overworked and more wary than ever of PR pitches. Yet, some PR pros are consistently landing top-tier coverage for products and services across all industries. In many cases, journalists thank them for reaching out, and even for following up. How do they do it? Find dozens of practical tips that will immediately boost your media and blog coverage.
Note: This session is a repeat from PD Set 5.
Michael Smart, principal, MichaelSMARTPR
Smart has trained more than 6,000 communicators across the globe on how to boost their media and blog placements, including pros from Aflac, Disney, Hilton, Honda, Edelman and Wells Fargo. He has twice been a top-rated presenter at the PRSA International Conference.