Sunday, Oct. 12, 4:45–6 p.m.
Room: Delaware A
Track: Tools and Techniques
Some brands use live video to amplify events on the ground, others look to the technology for out-of-the-box press announcements and some have figured out how to harness live video for social commerce. Ustream makes it easy to broadcast live on-the-fly or watch live content. In fact, it’s helped many brands be more productive and build deeper relationships through the power of live video. Find out how to stay ahead of the curve and amplify your PR efforts with Ustream live mobile streaming.
David Gibbons, vice president, marketing, Ustream
Gibbons oversees all demand generation, product marketing, branding and communications efforts at Ustream, where he is responsible for guiding the visibility and evolution of Ustream’s unique online video solution.