Saturday, Oct. 11, 8:30 a.m.–4:30 p.m.
Room: Washington 4
Note: Prior registration required.
Focused on mid- and senior-level crisis communicators, this refresher course on crisis communication will introduce crisis communication experts from the military, government and private sectors, who have crafted and executed communications for some of the most high-profile incidents and events in recent memory. Examine recent case studies, and participate in a new robust roundtable exercise with fellow attendees.
Participants will earn two FEMA certificates:
These certificates enable you to effectively manage domestic incidents, coordinating government, private sector and NGO entities. This training provides a consistent template for effectively managing Public Information issues, regardless of the size or complexity of the situation at hand.
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office
From the Super Bowl to hurricanes, to a hospitalized patient accusing an employee of rape, Smith, a 33-year public relations professional, has spent her career framing and communicating issues, managing communications during crises and lobbying for policy changes at the state and national level. She advocates for all PR professionals to know the National Incident Management System, and recognize its relevance in most any event, planned or unplanned. She is a frequent public relations trainer and speaker.
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, lt. col., U.S. Army – Ret.
Trahan has conducted hundreds of media relations training classes across the United States, and in many other countries. With more than 20 years experience in PR, he has worked with governmental agencies, educational institutions, law enforcement and nonprofits. He has managed four joint information bureaus, and has taught PR and advertising at the college level.