Sunday, Oct. 12, 8 a.m.–noon
Room: Maryland A/B
Note: Prior registration required.
When a crisis hits, how will you cope with the media spotlight? In this session, you’ll learn how to choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during a crisis. Go behind the scenes to hear how actual crises were handled, and participate in a group breakout session to work on a realistic scenario, and practice lessons learned. You’ll evaluate the benefits and pitfalls of engaging on Twitter, Facebook, YouTube and other social media during a crisis, as well as determine when to arrange media interviews versus issuing written statements.
You’ll also learn how to:
Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.
Since founding Gladstone International in 1989, Gladstone has managed national media and stakeholder communications related to labor strikes, food crises, environmental issues, bankruptcies, protests, investigations, lawsuits and more. She was elected to the PRSA College of Fellows in 2007, and won a Silver Anvil Award in 1996.