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Catch Your Readers: Learn a Four-Step Process to Improve Relevancy

Sunday Half-Day Pre-Conference Course

Sunday, Oct. 12, 8 a.m.–noon

Room: Virginia A/B

Note: Prior registration required.

The secret to writing to persuade is to position your messages in your audience’s best interests. (Most communicators position their messages in their organization’s best interests.) Learn a four-step process for making your message more relevant and interesting for your audience.

You’ll also:


Ann Wylie, president, Wylie Communications

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, “Wylie’s Writing Tips.” She has earned more than 60 awards for her work, including two IABC Gold Quills.