See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives

Professional Development Workshop Set 1

Sunday, Oct. 12, 3–4:15 p.m.

Room: Delaware A

Track: Strategy & Measurement

Silver Anvil Case Study

Voice-based technologies in automobiles have led to a growing concern about a looming public safety crisis. In line with its long history as a road safety advocate, AAA will share how it secured more than 320 million media impressions and successfully influenced the media’s discussion on driver distraction.

You’ll also:


Nancy White, director, public relations, AAA

Photo of Nancy White