Sunday, Oct. 12, 3–4:15 p.m.
Room: Delaware A
Track: Strategy & Measurement
Voice-based technologies in automobiles have led to a growing concern about a looming public safety crisis. In line with its long history as a road safety advocate, AAA will share how it secured more than 320 million media impressions and successfully influenced the media’s discussion on driver distraction.
Nancy White, director, public relations, AAA