For an abbreviated overview of the Conference, click here.
Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives
Professional Development Workshop Set 1
Sunday, Oct. 12, 3–4:15 p.m.
Strategy & Measurement
Voice-based technologies in automobiles have led to a growing concern about a looming public safety crisis. In line with its long history as a road safety advocate, AAA will share how it secured more than 320 million media impressions and successfully influenced the media’s discussion on driver distraction.
- Distill complicated research findings into easy-to-grasp concepts and influential messages for the general public.
- Secure media participation in an engaging, innovative press conference.
- Leverage stakeholders, thought leaders and influentials to disseminate key messages.
Nancy White, director, public relations, AAA