Sunday, Oct. 12, 4:45–6 p.m.
Room: Delaware B
The American Cancer Society will host a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.
Raul Duany, senior vice president, corporate communications, American Cancer Society, Inc.
Maria Cardona, principal, Latinovations/Dewey Square Group
Morra Aarons-Mele, CEO, Women Online/The Mission List
Tali MacKay, senior vice president, Healthcare Practice, Hill+Knowlton Strategies
Daniela Campari, senior vice president, integrated marketing, American Cancer Society, Inc.