For an abbreviated overview of the Conference, click here.

Better Together: Building Brand Affinity Through Partnerships

Professional Development Workshop Set 2

Sunday, Oct. 12, 4:45–6 p.m.

Track: Specialization

Master Class

The American Cancer Society will host a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.


Lin Mac Master, chief revenue, marketing and communications officer, American Cancer Society, Inc.