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Better Together: Building Brand Affinity Through Partnerships

Professional Development Workshop Set 2

Sunday, Oct. 12, 4:45–6 p.m.

Room: Delaware B

Track: Specialization

Master Class

The American Cancer Society will host a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.

Moderator

Raul Duany, senior vice president, corporate communications, American Cancer Society, Inc.

Photo of Raul Duany   


Panelists

Morra Aarons-Mele, CEO, Women Online/The Mission List

Photo of Morra Aarons-Mele   


Daniela Campari, senior vice president, integrated marketing, American Cancer Society, Inc.

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Maria Cardona, principal, Latinovations/Dewey Square Group

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Josh Rontal, director of digital and social media, Brodeur Partners

Photo of Josh Rontal Josh is responsible for developing digital strategies, programs and tools to support PR, brand and advocacy campaigns across the Brodeur Partners’ client base. The tactics Josh helped develop have been profiled in The New York Times, USA Today, Ad Age, and Mashable. Prior to joining Brodeur, Josh worked at political veteran Joe Trippi’s consulting firm where he developed online organizing programs for political campaigns around the world.