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Better Together: Building Brand Affinity Through Partnerships

Professional Development Workshop Set 2

Sunday, Oct. 12, 4:45–6 p.m.

Room: Delaware B

Track: Specialization

Master Class

The American Cancer Society will host a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.


Raul Duany, senior vice president, corporate communications, American Cancer Society, Inc.

Photo of Raul Duany   


Maria Cardona, principal, Latinovations/Dewey Square Group

Morra Aarons-Mele, CEO, Women Online/The Mission List

Tali MacKay, senior vice president, Healthcare Practice, Hill+Knowlton Strategies

Daniela Campari, senior vice president, integrated marketing, American Cancer Society, Inc.

Photo of Daniela Campari