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Building a Brand in a Federated Organization

Professional Development Workshop Set 2

Sunday, Oct. 12, 4:45–6 p.m.

Room: Maryland A/B

Track: Specialization

Master Class

NPR’s first chief marketing officer will share how she is redefining and repositioning the iconic NPR brand to be responsive to changing audience behaviors and expectations.

Hear how NPR’s work with hundreds of independent member stations to leverage a shared brand vision in a crowded media marketplace applies to organizations with similar franchises, affiliates and different points of consumer contact.

You’ll also:

Lead Presenter

Emma Carrasco, chief marketing officer, NPR

Photo of Emma Carrasco