For an abbreviated overview of the Conference, click here.


Public Relations Research Presentations Showcase

Professional Development Workshop Set 5

Monday, Oct. 13, 3:15–4:30 p.m.

Room: Washington 1

Track: Strategy & Measurement

Join academics and colleagues for presentations from the 2014 International Public Relations research Conference. Don W. Stacks, Ph.D., professor, public relations, School of Communications, University of Miami, and IPR Research Fellow, and Zongchao Cathy Li, Ph.D. candidate, University of Miami, will moderate.

A “Corporate Social Advocacy” Approach to Gun Control, Firearms Violence: Attitudes Underlying Consumer Purchase Intentions and Policy Recommendations. 
Melissa D. Dodd, Ph.D., University of Central Florida
Dustin Supa, Ph.D., Boston University

A Nine-Year Longitudinal Analysis Tracking and Measuring Social and Emerging Media Use in Public Relations Practice.
Donald K. Wright, Ph.D., APR, Fellow PRSA, Boston University
Michelle Hinson, Ph.D. candidate, University of Florida

Assessing the Reliability Metrics Proposed as Standards for Traditional Media Analysis — Phase Two. 
Marianne Eisenmann, MBA, Chandler Chicco Companies
Julie O’Neil, Ph.D., Texas Christian University
David Geddes, Ph.D., Geddes Analytics (“Jackson-Sharpe Award”)

Corporate Tweets: Social or Parasocial Interaction.
Tim Coombs, Ph.D., University of Central Florida
Sherry Holiday, Ph.D., University of Central Florida

Does Ethics Matter: An Analysis of How Corporate Social Responsibility Efforts on Facebook and Twitter Affect Stakeholder Perceptions and Intended Behavior. 
Marcia DiStaso, Ph.D., Pennsylvania State University
Tina McCorkindale, Ph.D., Appalachian State University

Hostile Internet Communities and Organization — Public Relationships. 
Maj. Clark Carpenter, M.A., APR+M
, U.S. Marines
Capt. Staci Reidinger, M.A., MBA, APR+M, U.S. Marines (“Big Jack Award”)

Moderators

Don Stacks, Ph.D., associate professor, public relations and corporate communication, University of Miami

Photo of Don Stacks, Ph.D.


Zongchao Cathy Li, doctoral student, University of Miami


Roundtable Presenters

Maj. Clark Carpenter, M.A., APR+M, U.S. Marines


Tim Coombs, Ph.D., University of Central Florida


Marcia DiStaso, Ph.D., assistant professor, Pennsylvania State University

Photo of Marcia DiStaso, Ph.D. DiStaso is also an Arthur W. Page senior research fellow, associate editor for the Science of Social Media Research Center, immediate past chair of the PRSA Financial Communications Section, immediate past co-chair of the PRSA National Research Committee and chair-elect for the PRSA Educators Academy.


Melissa D. Dodd, Ph.D., University of Central Florida


Marianne Eisenmann, head, communication research and measurement, Chandler Chicco Companies

Photo of Marianne Eisenmann Eisenmann, head, communication research and analytics, Chandler Chicco Companies, is an established thought leader in communications research and measurement. She was the recipient of the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, recognizing her METRIC Model for measuring engagement. She and her co-authors received the Jackson Sharpe Award at the 2014 International Public Relations Research Conference (IPRRC) for their research on how to test the reliability of the traditional media standards. She also was included in PharmaVOICE's 2012 list of the "100 Most Inspiring People" in the life sciences industry.


David Geddes, Ph.D., founder, communications research consultancy, Geddes Analytics

(Photo Unavailable.) Geddes also is chair of the Coalition for Public Relations Research Standards and past chair of the Institute for Public Relations Measurement Commission.


Michelle Hinson, University of Florida


Sherry J. Holladay, Ph.D., University of Central Florida


Tina McCorkindale, Ph.D., assistant professor, public relations, Appalachian State University

Photo of Tina McCorkindale, Ph.D.


Julie O'Neil, Ph.D., Texas Christian University


Capt. Staci Reidinger, M.A., MBA, APR+M, U.S. Marines


Dustin W. Supa, Ph.D., assistant professor, public relations, College of Communications, Boston University


Donald K. Wright, Ph.D., APR, Fellow PRSA, professor, public relations, Boston University

Photo of Donald K. Wright, Ph.D., APR, Fellow PRSA