Monday, Oct. 13, 3:15–4:30 p.m.
Room: Virginia A/B
Track: Leadership & Management
Join this in-depth discussion on the arc of the public relations profession. You’ll hear how dramatically practices and methods have changed, even in recent years, while certain principles and ethics must be immutable — which will define the profession as technologies continue to advance.
Ray Kotcher, senior partner and chairman, Ketchum