See an Abbreviated Overview of the Conference

View Sessions by Specialization Track


PR at the Speed of Light

Professional Development Workshop Set 5

Monday, Oct. 13, 3:15–4:30 p.m.

Room: Virginia A/B

Track: Leadership & Management

Master Class

Hosted by the College of Fellows.

Join this in-depth discussion on the arc of the public relations profession. You’ll hear how dramatically practices and methods have changed, even in recent years, while certain principles and ethics must be immutable — which will define the profession as technologies continue to advance.


You’ll also:

Presenter

Ray Kotcher, senior partner and chairman, Ketchum

Photo of Ray Kotcher