Sunday, Oct. 12, 3–4:15 p.m.
Room: Virginia C
The public relations profession faces a global shift in how it must achieve stakeholder involvement. In this session, learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.
James E. Grunig, professor emeritus, University of Maryland
Toni Muzi Falconi, senior counsel, Methodos spa
Larissa A. Grunig, professor emerita, University of Maryland