For an abbreviated overview of the Conference, click here.
7th Annual Grunig Lecture: Involving and Engaging Stakeholders
Professional Development Workshop Set 1
Sunday, Oct. 12, 3–4:15 p.m.
The Public relations profession faces a global shift in how it must achieve stakeholder involvement. In this session, learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.
- Learn to integrate thinking, listening and reporting practices.
- Hear how organizational communication infrastructures should address global stakeholder relationships.
- Understand how to create value for society and your organization by effectively governing global stakeholder relationships.
James E. Grunig, professor emeritus, University of Maryland
Toni Muzi Falconi, senior counsel, Methodos spa