For an abbreviated overview of the Conference, click here.

7th Annual Grunig Lecture: Involving and Engaging Stakeholders

Professional Development Workshop Set 1

Sunday, Oct. 12, 3–4:15 p.m.

Track: Integration

Master Class

The public relations profession faces a global shift in how it must achieve stakeholder involvement.  In this session, learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.

You'll also:


James E. Grunig, professor emeritus, University of Maryland

Toni Muzi Falconi, senior counsel, Methodos spa

Larissa A. Grunig, professor emerita, University of Maryland