Sunday, Oct. 12, 4:45–6 p.m.
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. In fact, IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all. In this session, you’ll gain an understanding of the foundation of IMC.
Bonnie Harris, adjunct professor, Reed College of Media, West Virginia University
Harris has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding her IMC practice in 2002, she worked in marketing and management in the technology industry for 15 years. She received her Master's degree from the IMC program at West Virginia University in December of 2007.