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Big Data and Analytics for Communications Pros: Why the Math Matters

General Session

Tuesday, Oct. 14, 9:45–11 a.m.

Room: Marriott Ballroom

(Photo of Mike Buckley)

This general session will present the trends that are reshaping PR, and how you can stay ahead during this time of tremendous transformation within the media landscape.

Mike Buckley joined Facebook in 2013 as vice president of global business communications, and is responsible for all consumer, corporate, internal, international, monetization and policy communications.

Prior to Facebook, Buckley spent 11 years at Brunswick Group, an international communications consultancy, where he served as U.S. managing partner. He also has worked in politics and polling. Buckley is co-founder and a board member of New Frontier Foods, which creates and markets healthy snacks. The company recently launched its first consumer product, a seaweed-based chip, under the brand name Ocean's Halo™.