We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Sunday, Oct. 27

Saturday, Oct. 26    Sunday, Oct. 27    Monday, Oct. 28    Tuesday, Oct. 29   

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7 a.m.–7 p.m.
Products & Exhibit Hall
Registration
10–11 a.m.
7–9 p.m.

Products & Exhibit Hall

Franklin Hall (Hotel Floor 4)

Registration

Franklin Hall (Hotel Floor 4)

Managing Intense Media Scrutiny

Franklin 2 (Hotel Floor 4)

Learn how to choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during a crisis. Go behind the scenes to hear how actual crises were handled, and participate in a group breakout session to work on a realistic scenario, and practice lessons learned.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

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PR Boot Camp

Franklin 4 (Hotel Floor 4)

This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.

Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

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PRSA/AMEC Measurement Symposium

Franklin 1 (Hotel Floor 4)

This session will build on insights that were shared at the 2013 AMEC European Summit, and will give you a practical look at the important role of analytics in evaluating and advancing communications performance. You’ll also gain the tools and techniques that will help you better align your organization’s communications with business objectives and results.

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What the Heck is Reputation Management Anyway?

Salon K (Hotel Floor 5)

Hear why most organizations do not manage reputation, and learn how you can control it like any other business asset.

John Doorley, M.S.
director, Mindful Reputation and co-author of the leading, peer-reviewed text, “Reputation Management”, New York University

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Writing for Social Media

Franklin 3 (Hotel Floor 4)

More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.

Ann Wylie
President, Wylie Communications

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Newcomers Orientation

Salon I (Hotel Floor 5)

The Newcomers Orientation is where first-time attendees and those who want to get the most out of their Conference experience can connect and get tips from veterans for taking advantage of all Conference opportunities, including Professional Development, networking and social events.

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"Anvil Thinking" — The Route to Winning the Awards Your Work Deserves

Franklin 7 (Hotel Floor 4)

Find practical advice on how to prepare campaign entries for the Silver and Bronze Anvil Awards.

Sherry Goldman
President and Founder, Goldman Communications Group

Kelly Womer, ABC, APR
Vice President and Partner, Linhart Public Relations

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College of Fellows 101: Preparing to Apply

Salon J (Hotel Floor 5)

Get insight into the Fellows application process.

Mary Graybill, APR, Fellow PRSA
Founder, Graybill Communications

Margaret Ann Hennen, APR, Fellow PRSA
President and Founder, Hennen Communication, LLC

Maria P. Russell, APR, Fellow PRSA
Chair, Public Relations Department, S.I. Newhouse School, Syracuse University

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New Types of Certification in Education for Public Relations

Franklin 6 (Hotel Floor 4)

Gain a greater understanding of CEPR.

Susan Gonders, Ed.D.
Professor, Southeast Missouri State University

John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum

Judith Phair, APR, Fellow PRSA
Founder, PhairAdvantage Communications, LLC

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The Entry-Level Certificate Program: Bringing College Students Into the APR Process

Franklin 5 (Hotel Floor 4)

Explore different perspectives on the entry-level credential from current UAB leadership, respected practitioners and accreditation chairs.

Janet Kacskos, APR
Director of Communications, Millersville University

Jay Rayburn, Ph.D., APR, Fellow PRSA, CPRC
Associate Professor, Florida State University

John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum

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Transitioning to Academe: Using Your Skills in the Classroom

Salon L (Hotel Floor 5)

Find insight on how to make the transition from the practice of PR to the classroom.

Bob "Pritch" Pritchard, APR, Fellow PRSA
Lecturer and Faculty Adviser, Lindsey + Asp, University of Oklahoma

Jeanette Drake, Ph.D., APR, Fellow PRSA
Chair and Associate Professor of Communication, University of Findlay

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

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What’s the Future of Business?

Grand Ballroom (Hotel Floor 5)

During the opening keynote address, Brian Solis, principal analyst, Altimeter Group, will share how to maximize social engagement, recognize the potential of growing digital platforms, and deepen connections between organizations and key stakeholders through strategic infrastructures.

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Hacking Public Relations: How Understanding and Embracing Open-Source and Hacker Culture Is Critical to PR’s Future

Franklin 3 (Hotel Floor 4)

Explore what many believe to be very different worlds — PR and hacker culture.

Phil Gomes
Senior Vice President, Digital Integration, Edelman

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Real-Time Marketing: How Brands Successfully Culture-Jack the Big Moments

Franklin 1 (Hotel Floor 4)

Explore how to plan, prepare and engage in real-time marketing.

Ephraim Cohen
Executive Vice President, Technology and Digital Content, The MWW Group

Alissa Blate
Executive Vice President, Global Consumer Marketing Practice Leader, The MWW Group

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The Passion Conversation: Inspiring Your Staff and Supporters to Love Your Brand

Liberty A/B (Headhouse Tower)

Consider why the time is now for businesses to go beyond the product conversation to understanding, sparking and sustaining “the passion conversation,” or why your business is in business.

Geno Church
Word-of-mouth Inspiration Officer, Brains on Fire

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Welcome to the Global Collaboratory: Global Food Security

Franklin 2 (Hotel Floor 4)

Learn how DuPont, in partnership with Ogilvy PR, changed its reputation as a chemical company through a campaign that showcased its commitment to global food security.

Anthony Farina
Director, Global Public Affairs and Corporate Communications, DuPont

Jamie Moeller
Global Managing Director, Public Affairs, Ogilvy PR

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Change Management 2.0: Your Role in Leading It

Franklin 7 (Hotel Floor 4)

Discover how to increase business impact through a leadership model that reduces hierarchy and leverages organizational networks.

Amy M. Fry
Vice President, Public Affairs and Communications, Boehringer Ingelheim Pharmaceuticals, Inc.

David Thompson
Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.

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Increasing Client Retention and Minimizing Employee Turnover Costs With Online Social Media Training

Franklin 5 (Hotel Floor 4)

Hear how to increase client retention, maximize agency productivity and minimize staff turnover costs through virtual-instructor-led and on-demand, self-paced training.

Eric Schwartzman
Founder and CEO, Comply Socially

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"Stay Hilton. Go Out." Hilton Targets LGBT Travelers With Pride

Salon J (Hotel Floor 5)

Details on Hilton's dynamic outreach to the LGBT community.

John Forrest Ales
Vice President, Global Brand Public Relations, Hilton Worldwide

Thomas Roth
President and Founder, Community Marketing, Inc.

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Strategically Engaging Multicultural Communities at Home and Abroad

Franklin 6 (Hotel Floor 4)

Learn how to build mutually beneficial relationships with the rapidly growing Hispanic market.

Kathy R. Fitzpatrick, APR
Associate Dean, Graduate Programs and Research, School of Journalism and Mass Communication, Florida International University

Wilson Camelo
President and Chief Marketing Officer, Camelo Communication

David Radanovich
Adjunct Professor of Public Relations, Quinnipiac University

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Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling

Salon L (Hotel Floor 5)

Deep dive into how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.

Mallory Perkins
Social Media Analyst , The Coca-Cola Company

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Stabilizing Urban Neighborhoods: A Unique Foreclosure Prevention Initiative

Salon K (Hotel Floor 5)

Learn how the Stabilizing Urban Neighborhoods (SUN) Initiative helped halt the foreclosure of 225 Massachusetts homeowners.

Sandy Bodner
Principal, Sandy Bodner Strategic Communications LLC

Elyse Cherry
CEO, Boston Community Capital

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Agency & Brand Workshop: Social Tools & Best Practices

Franklin 4 (Hotel Floor 4)

Find out how both agencies and in-house PR teams use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows.

Sally Falkow
CEO, Meritus Media

Vincent Chang
Director, Strategy, UX and Marketing, Netvibes

Chris Damsen
Vice President, Business Development - Americas, Netvibes

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Managing Ethics in a Crisis

Salon I (Hotel Floor 5)

Review the seven enemies to ethical conduct in a crisis and the seven ways you can promote ethical decision making.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

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Media Training: How to Deliver Compelling Messages

Liberty C (Headhouse Tower)

Through humorous TV clips and colorful anecdotes, sharpen your interview delivery and control techniques.

Debbie Wetherhead
President, Wetherhead Communications

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College of Fellows Mentoring

407-409 (Hotel Floor 4)

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

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Building Our Future Together: The Mutual Benefit of Saint-Gobain and YouthBuild’s Partnership

Salon I (Hotel Floor 5)

Check out how Saint-Gobain, in partnership with YouthBuild USA, leveraged the transformation of once-dilapidated properties into models of sustainability, securing unprecedented media attention and enhancing employee pride.

Carmen Ferrigno
Vice President, Communications, Saint-Gobain Corporation

Dina Silver Pokedoff, APR
External Communications Manager, Saint-Gobain Corporation

Chris Cato
Project Manager, Green Initiatives, YouthBuild USA

Don Pinkney
Director, Building Trades and Business Development, YouthBuild Philadelphia Charter School

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The New Corporate Philanthropy: The Role of Strategic Partnerships

Franklin 1 (Hotel Floor 4)

Discover how the world’s smartest organizations and nonprofits are setting a new bar for giving through innovative strategic partnerships.

Mike McDougall, APR
President, McDougall Communications

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How to Avoid a Break-Up: 10 Tips for Making Client/Agency Relationships Last for the Long Term

Liberty A/B (Headhouse Tower)

Discuss the essential elements required to foster a long-term client/agency relationship with agency veterans.

Rowan Benecke
Executive Vice President, North America Regional Director, Text100 Global Communications

David W. McCulloch
Senior Director, Corporate Communications, Cisco

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ITT Corporation: Rebuilding a Brand From the Inside Out

Franklin 5 (Hotel Floor 4)

Gain insight into the value of building reputation from the inside out.

Kristal Sauer
Consultant, Gagen MacDonald

Hillary Goodman
Consultant, Gagen MacDonald

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"The Best of PRSA's Public Relations Journal" of 2012–2013

302-306 (Hotel Floor 3)

This session features the Top Five Articles published in the PRSA Public Relations Journal during the past year and chosen by a sub-committee of the Journal's Editorial Review Board.

Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University

David M. Dozier, Ph.D.
Professor, School of Journalism & Media Studies, San Diego State University

Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University

David Michaelson, Ph.D.
Managing Director, Teneo Strategy

Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami

Cheryl Ann Lambert, Ph.D.
Assistant Professor, College of Communication, Boston University

Candace L. White, Ph.D.
Assistant Professor, School of Advertising and Public Relations, College of Communication and Information, University of Tennessee at Knoxville

John G. Wirtz, Ph.D.
Assistant Professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois, Urbana Champaign

Prisca Ngondo
Assistant Professor, Department of Journalism and Public Relations, Chico State University

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Crisis Management: Communication Insights From Public Health Responses

Liberty C (Headhouse Tower)

Discuss how public health communicators prepare for, and respond to, health-related crises.

Glen Joseph Nowak, Ph.D.
Professor and Director, Center for Health and Risk Communication, University of Georgia

David Daigle
Associate Director, Communications, Office of Public Health Preparedness and Response, Centers for Disease Control & Prevention

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Listen, Learn and Lead: How to Communicate Your Strategy to Employees

Franklin 6 (Hotel Floor 4)

Find out the latest best practices and tactics that help employees deliver on their company’s strategy.

Christine Jensen, MBA, APR
Employee Communications Manager, DuPont Pioneer

David Grossman, ABC, APR, Fellow PRSA
Founder and CEO, The Grossman Group

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A Case for Public Engagement: Making Them Care

Salon J (Hotel Floor 5)

Walk through an effective public engagement process that boosted support for a strategic plan.

Suzanne Hartman, ABC, APR
Communications Manager, Chelan County Public Utility District

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Demonstrate and Generate Value in Public Relations, Simply and Inexpensively

Franklin 3 (Hotel Floor 4)

Learn about a simple methodology that proves the value of public relations to the organization.

Mark Weiner
CEO, PRIME Research

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Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic

Franklin 7 (Hotel Floor 4)

Hear how a public relations program brought the circus to Hispanics in four key regions.

Tina Elmowitz
Executive Vice President, rbb Public Relations

Stephen E. Payne
Vice President, Corporate Communications, Feld Entertainment, Inc.

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Apply Award-Winning Reporter Techniques to Your Next Presentation

Salon L (Hotel Floor 5)

Wow your next audience with techniques used by award-winning broadcasters.

Karen Friedman
Chief Improvement Officer, Karen Friedman Enterprises, Inc.

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Best Practices for Demonstrating ROI in PR Messaging

Franklin 4 (Hotel Floor 4)

Discuss best practices that maximize and demonstrate the impact of press releases and social media marketing.

Laura Sturaitis
Executive Vice President, Media Services and Product Strategy, Business Wire

Greg Jarboe
President and Co-Founder, SEO-PR

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Controlling Legal Risks in Publicity Materials for Social Media and Beyond

Franklin 2 (Hotel Floor 4)

Review the most important intellectual property laws that apply to PR agencies and client communications.

Joseph J. Lewczak
Partner, Davis & Gilbert LLP

Michael Lasky
Partner, Davis & Gilbert LLP

Ruth Kim
General Counsel, Senior Vice President and Senior Partner, FleishmanHillard

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Methods for Measuring PR Success: Stories That Matter From eBay, Virgin Mobile, and Others That Demonstrate the Global Value of PR

Salon K (Hotel Floor 5)

Learn methods for qualifying influencers, a framework for creating a relevant earned-media engagement plan, and techniques and best practices for evaluating and demonstrating the effectiveness of your PR strategies.

Jeni Chapman
Managing Director, Gorkana US

Allyson Hugley
Executive Vice President, Weber Shandwick

Thea Linscott
Account Manager; Adjunct Professor, Relevance NY; Hofstra University

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Opening Night Gala

Grand Ballroom (Hotel Floor 5)

Capture the flavor of Philadelphia! Join more than one thousand of your fellow Conference attendees at the Opening Night Gala, a networking session packed with opportunities to meet, greet and enjoy the local arts as they happen around, and even above, you.

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