APR Boot Camp
Saturday, Oct. 13
Sunday, Oct. 14
Monday, Oct. 15
Tuesday, Oct. 16
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Yerba Buena Foyer
Salons 10 - 11
You spend a great deal of money on organizational publications, but do they speak to key publics? Is your money being spent wisely? Learn fundamental principles for assessing the effects of your organization’s publications via a Communications Effectiveness Study (CES).
Jay Rayburn, APR, Fellow PRSA, CPRC
Associate Professor, Florida State University
Peter H. Hollister, APR, Fellow PRSA, CPRC
Principal and Counsel, Hollister, Trubow & Associates
Patricia Trubow, APR, Fellow PRSA, CPRC
Principal and Counsel, Hollister, Trubow & Associates
Salons 1 - 2
This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.
Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner
Salons 5 - 6
Prepare to immerse yourself in strategic thinking, analysis, development and debate. Using four different hypothetical but reality-based scenarios, you will walk, talk and debate your way to providing high-level advice, understanding what bosses need during these situations and re-evaluating current response plans.
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP
President, Lukaszewski Group Division at Risdall McKinney Public Relations
Salons 3 - 4
Learn to write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.
President, Wylie Communications
How do you apply the Barcelona Principles in your work? Gain insight into the first-ever PR measurement standards as you examine proven case studies. Walk away with practical skills that can increase the value of your work to your clients or your organization.
Nob Hill C - D
Intimidated by the Readiness Review portion of the Universal Accreditation process? Gain confidence as you review the pathway to Accreditation in Public Relations, emphasizing the Readiness Review and how to prepare for it.
Susan G. Barnes, APR, Fellow PRSA
Instructor, Belmont University
Janet Kacskos, APR
Director of Communications, Millersville University
Dr. John E. Forde, APR, Fellow PRSA
Associate Professor, Mississippi State University
Golden Gate C1
Certification in Education for Public Relations (CEPR) is now “the global standard in public relations education,” as close to 40 academic programs have the distinction of PRSA endorsement. Learn about the review process, standards, criteria and benefits of PRSA endorsement through CEPR.
John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum
Susan Gonders, Ed.D.
Professor, Southeast Missouri State University
Judith Phair, APR, Fellow PRSA
President, PhairAdvantage Communications, LLC
Golden Gate C3
Are you ready to apply to the PRSA College of Fellows? Gain insight into the process and GoodFellows coaching program in this session designed for Accredited, senior-level public relations professionals with 20-plus years of experience.
Mary Graybill, APR, Fellow PRSA
Principal, Graybill Communications
Nancy Wood, APR, Fellow PRSA
Owner, Communications Consultants
Mary Deming Barber
President, The Barber Group
Golden Gate C2
Public relations education is in crisis, with too many open teaching positions and too few qualified individuals to fill them. Explore the teaching options in academe and how you can transition from the practice to the classroom.
Bob “Pritch” Pritchard, APR, Fellow PRSA
Lecturer and Faculty Adviser, Lindsey + Asp, University of Oklahoma
Lisa E. Baker-Webster
Associate Professor of Communications, Radford University
Chair and Associate Professor of Communication, University of Findlay
Golden Gate A - B
The Newcomers Orientation is where first-time attendees and those who want to get the most out of their Conference experience can connect and get tips from veterans for taking advantage of all Conference opportunities, including Professional Development, networking and social events.
Salons 7 - 9
The self-described “Internet entrepreneur who believes in the triumph of humanity with a little help from technology” will deliver the opening keynote presentation on how technology continues to impact the changing communications landscape.
Nob Hill A - B
In a day of declining societal standards, no amount of paid communication or “messaging”
can build your reputation. Join a lively discussion that argues that reputation can only be built
through character-based performance: Standing up for what you stand for.
Founding Academic Director Master of Science Degree Program in Public Relations and Corporate Communication, New York University
Salons 14 - 15
Organizational change has become so constant that change management is now a public relations job requirement. Learn what works and what doesn’t in change management from company and agency perspectives, and engage in real-time change analysis of your own organization.
Anthony W. D’Angelo, APR, Fellow PRSA
Senior Manager, Communications, ITT Corporation
Gary F. Grates
Principal, WCG Worldwide
Thanks to a shift of communications power from organizations to audiences, private and public sector leaders face new reputational risks. This session will sharpen your understanding of current issues in reputation management and the opportunities it creates.
Daniel P. Tisch, APR, Fellow CPRS
CEO and President, Argyle Communications
While the glass ceiling has been shattered, PRSA’s Work, Life, and Gender Committee’s 2010 survey found that women still earn significantly less than men in public relations. This session unveils the disparate earnings and reasons why.
Hongmei Shen, Ph.D.
Assistant Professor, San Diego State University
Bey-Ling Sha, Ph.D., APR
Associate Professor, San Diego State University
David M. Dozier, Ph.D.
Professor, San Diego State University
Finding a “best fit” client or agency is what we all long for, but can’t always achieve. What are the secrets to having a successful agency/client relationship? Hear from top agency executives on how to make the relationship a true win-win.
Elise S. Mitchell, APR, Fellow PRSA
President and CEO, Mitchell Communications Group
Larry Holdren, APR
Partner, PURE Brand Communication
Linda Cohen, APR
Founder and CEO, The Caliber Group, Inc.
Mike Neumeier, APR
Principal, Arketi Group
What is working in your campaigns? Through an understanding of the metrics used by other
departments within the organization, including those defined by your accounting team, learn how
to truly demonstrate the impact of your efforts.
Executive Vice President, BurrellesLuce
Inbound marketing strategies help clients attract Web-surfing audiences and engage them through content marketing. Learn how to implement an inbound marketing program where “content is king,” and measurement and return on investment (ROI) is a given.
Danielle M. Cyr
Director of Social Media and Senior PR Account Manager, Co-Communications
Vice President, Co-Communications
Golden Gate A
You’re barely off the creative high that came from developing your last successful big idea. Now the pressure’s on to create something even bigger and better. Learn how to get back to basics and spark a new movement within your organization.
Word-of-mouth Inspiration Officer, Brains on Fire
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. This presentation will show the scope of this corruption, what the law says, and what ethical public relations pros should do.
David Kamerer, Ph.D., APR
Assistant Professor of Communication, Loyola University Chicago
Beyond Pinterest and the Facebook IPO, what are the emerging trends and issues communicators need to understand? Get a “weather report” on the current social landscape and where the prevailing winds of change are taking us.
Martin Waxman, APR
Principal, Martin Waxman Communications
Golden Gate B
In the social media age, it’s easy to send a single pitch and have that pitch scorned by many. Learn The Bad Pitch Blog’s secrets and lies to better pitches. Also learn the key shortcuts to avoid, and why blogs and media need different approaches.
Kevin M. Dugan, APR
Director, Marketing, Empower MediaMarketing
When you consider that nearly 90 percent of a CEO’s job is communication, those who communicate best tend to be the most successful. Discover what makes the great CEO communicators great, and how their tips and techniques can work for you and your leader.
President, Virgil Scudder & Associates
From community image to demographic loyalty, partnering with a nonprofit is a win for your business. Learn the ins and outs of nonprofit partnerships, and gain tips and tools to see the biggest increase in return on investment (ROI) possible.
Event Strategist/Fundraising Consultant, Samantha Swaim Fundraising, LLC
How can employee communications lead the charge in creating engaged and productive employees? Learn how a major technology company’s outreach to more than 100,000 employees earned them a spot as “100 Best Companies to Work For.”
Director of Employee Communications, Intel
If a client won’t heed your advice, your reputation may be at risk. Join independent professionals as they discuss how to motivate clients to make prudent public relations decisions that can affect their business — and your reputation.
Natalie Ghidotti, APR
Principal, Ghidotti Communications
Katie Coates Ageson, APR
President, PR Projects
Principal, Strategic Communications Solutions
Without a strong digital and social media presence, reputations can suffer and opportunities to control the narrative are missed. Learn what organizations should be doing online to identify potential supporters, build brand credibility and diffuse a crisis.
Chief Global Digital Strategist, Burson-Marsteller
Public relations must move toward influencing and impacting behaviors, not just attitudes and opinions. Learn behavioral theories across the spectrum of social sciences, including behavioral economics, cultural sociology and psychology, that can make this achievable.
Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner
How do you create campaigns that get coverage and support the strategic goals of your
company? Explore the challenges of developing buzz-generating public relations strategies that
are relevant to your audience and your firm.
Director of Marketing Communications, Meltwater Group
What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.
CEO, Pure Performance Communications
Communication Instructor, George Mason University
Nowadays, it takes more than an organized resume. So how do you set yourself apart from other applicants in this technologically-driven job market? Learn innovative and bold “self-branding” ideas to set yourself apart in the online job chase.
JacQuaye A. Dockery, MBA
Public Relations Consultant and Project Manager, Prime-Time Performance Prep Academy’99, LLC.
Full-Time Graduate Student, Central Michigan University
Freelance Public Relations Specialist, Self-Employed
Since Google is now the go-to source for information, public relations professionals need to know how to manage search results. Learn how to curate, update and share hand-picked Google search results to build awareness, manage, preserve and protect clients’ reputations.
CEO/Founder, Vizibility, Inc.
Gone are the days of one-way marketing and communications. Today, content must leverage
mega trends such as owned and social media, and agile engagement. Delve into real-world case
studies that epitomize success through these trends.
Global Director of Emerging Media, PR Newswire
City View at Metreon
135 Fourth Street
San Francisco, Calif. 94103
The Opening Night Reception is a casual and exciting kickoff to the Conference, featuring the city’s best culinary offerings, a live DJ and unparalleled views of San Francisco.