For an abbreviated overview of the Conference, click here.

PRSA 2014 International Conference Schedule: Sunday, Oct. 12

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

« View by Track

10–11 a.m.
12:30–2:30 p.m.
Opening General Session
7–9 p.m.

Catch Your Readers: Learn a Four-Step Process to Improve Relevancy

Virginia A/B

The secret to writing to persuade is to position your messages in your audience’s best interests. Learn a four-step process for making your messages more relevant, interesting and easy for your audience, as well as “the numbers” you need to measurably improve your copy’s readability.

Ann Wylie
President, Wylie Communications

Click for more details.

Managing Intense Media Scrutiny

Maryland A/B

Learn the right tactics to effectively communicate with key stakeholders during each stage of a crisis, take part in a group break-out session to practice lessons learned and go behind the scenes to hear how the actual crises were handled.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

Click for more details.

PR Boot Camp

Delaware A

In this overview of public relations and communications concepts, gain the knowledge and information you need to build your new career in the industry, whether you are a reporter, recent graduate or transitioning professional.

Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

Click for more details.

PRSA/AMEC Measurement Symposium: Improved Business Strategies Through Standardization Research, Integrated Planning and Relevant Analytics

Delaware B

Take a practical look at the role of standardized research, integrated planning and relevant analytics on effective communications.

Allyson Hugley
Executive Vice President, Measurement and Analytics Practice, Weber Shandwick

Shannon Bowen, Ph.D.
Associate Professor, Public Relations, University of South Carolina

Jackie Matthews
Strategist, Communications, General Motors

David Michaelson, Ph.D.
Managing Director, Teneo Strategy

Linda Robinson
Vice President, Communication and Research, Southwest Airlines

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

David Geddes, Ph.D.
Founder, Communications Research Consultancy, Geddes Analytics

Molly McKenna Jandrain
Director, Public Relations, McDonald's USA

Jeni Chapman
Managing Director, Gorkana US

Marianne Eisenmann
Head, Communication Research and Measurement, Chandler Chicco Companies

Greg Sendi
Executive Vice President, GolinHarris

Mark Weiner
CEO, PRIME Research

Click for more details.

Champions for PRSSA Morning Coffee Break

Omni Shoreham Hotel
2500 Calvert St NW
Washington, D.C. 20008

Start your day at the Champions for PRSSA Morning Coffee Break, where PR professionals and students connect. Following the coffee break, join us for the “Meet the Living Legends of Public Relations” keynote presentation, 9:15–10:30 a.m., featuring Thomas Hoog, Fellow PRSA, Hill+Knowlton Strategies, and Maril MacDonald, founder and CEO, Gagen McDonald.

Click for more details.

Newcomers Orientation

Washington 3/4

At the Newcomers Orientation, first-time attendees and those who want to get the most out of their Conference experience can connect and get tips from veterans to take advantage of all Conference opportunities, including professional development, networking and social events.

Click for more details.

Anvil Thinking: The Route to Winning the Awards Your Work Deserves

Harding

Hear from past PRSA Honors and Awards Committee Chairs, and Silver Anvil Award winners on how "Anvil Thinking" can help you do better work and win the awards your work deserves.

Sherry Goldman
President, Goldman Communications Group

Kelly Womer, ABC, APR
Vice President and Partner, Linhart Public Relations

Click for more details.

CEPR Guidelines and Tips for Reviewers and Academic Programs

Maryland C

Cover current expectations for academic programs applying for review, and evolving procedures for both seasoned and prospective site visit reviewers.

John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum

Judy Phair, APR, Fellow PRSA
Founder, PhairAdvantage Communications, LLC

Susan Gonders
Professor, Southeast Missouri State University

Click for more details.

College of Fellows 101: Preparing to Apply

Roosevelt 3

Get an overview of the guidelines for applying to be elected into the PRSA College of Fellows. (For senior-level Accredited PRSA members.)

Margaret Ann Hennen, APR, Fellow PRSA
President and Founder, Hennen Communication, LLC

Mary Deming Barber, APR, Fellow PRSA
President, The Barber Group, Inc.

Click for more details.

Demystifying the APR

Virginia C

Hear a panel discussion about the process of writing and reviewing questions to produce a legally defensible Examination for Accreditation in Public Relations (APR).

Bey-Ling Sha, Ph.D., APR
Professor, San Diego State University

Kathleen M. Giery, APR
Director, Public Relations, LifeQuest Organ Recovery Service

Elizabeth Salter McMillan
Director, Content Strategy, Fiserv

Click for more details.

Help Wanted in the PR Classroom

Roosevelt 2

Gain insight into how you can successfully transition from practice to the classroom.

Bob Pritchard, APR, Fellow PRSA
Lecturer and Faculty Adviser, Lindsey + Asp, University of Oklahoma

Jeanette Drake, Ph.D., APR, Fellow PRSA
Associate Professor, University of Findlay

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Click for more details.

The Importance of Ethics in Today’s Communications Landscape

Wilson A/B/C

Learn the importance of ethical standards in today’s public relations planning and communications.

George L. Johnson, APR, Fellow PRSA
Adjunct Professor, University of South Carolina

Janelle M. Guthrie, APR
Communications Director, Washington State Employment Security Department

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

Click for more details.

Amy Robach

Marriott Ballroom

Amy Robach was named News Anchor for "Good Morning America" in March 2014. Since joining ABC News, Robach has traveled nationally and internationally to cover major news events. She anchored ABC News coverage of the 2014 Winter Olympics in Sochi, Russia, and reported from London for the birth of Prince George. Breaking news stories in the United States Robach has covered include: Superstorm Sandy, reporting live from the Rockaways on the one-year anniversary; and the Sandy Hook Elementary School shooting in Newtown, Connecticut.

Click for more details.

Walter Isaacson

Marriott Ballroom

In this keynote presentation, Aspen Institute President and CEO Walter Isaacson will share insight from his upcoming book, “The Innovators: How a Group of Inventors, Hackers, Geniuses, and Geeks Created the Digital Revolution.”

Click for more details.

Take Your Time and Listen: Today, All Public Relations is Global (With Commentary by Lauri and Jim Grunig)

Virginia C

Learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.

James E. Grunig
Professor Emeritus, University of Maryland

Toni Muzi Falconi
Senior Counsel, Methodos spa

Larissa A. Grunig
Professor Emerita, University of Maryland

Click for more details.

The PR Makeover: Integration Strategies That Work

Roosevelt 2

Review real-world case studies that demonstrate integration strategies that work well beyond conventional PR methods.

Heidi Sullivan
Senior Vice President, Digital Content, Cision

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

Click for more details.

The Three Pillars to Building an LGBT-Friendly Brand

Maryland C

Learn effective tactics for reaching the LGBT consumer, and for developing an LGBT-friendly brand from senior-level professionals.

Tom Whitman
Senior Vice Director, Flip Radarworks

Joseph LaMuraglia
Communications Manager, Broadcast and Lifestyle, East Coast, General Motors

Click for more details.

Go Team! Managing and Motivating Across Generations for Best Results

Virginia A/B

Managing across multiple generations toward common goals can be difficult; learn ways to create a team and a results culture that spans the ages.

Tom Gable, APR, Fellow PRSA
CEO, Gable PR

Click for more details.

The Seven Disciplines of the Trusted Strategic Adviser

Washington 3/4

Discuss crucial career behaviors, goals and progress strategies that allow you to be valued as a strategist and called in earlier.

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

Katherine R. Fleck, Ph.D., APR
Visiting Assistant Professor, Ohio Northern University

Click for more details.

How to Make the Leap From Social Media to Social Business

Coolidge

Review the five pillars of a social business, and hear success stories from organizations of different sizes across different industries.

Bernie Borges
Founder and CEO, Find and Convert

Click for more details.

Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives

Delaware A

Hear how AAA secured more than 320 million media impressions and successfully influenced the media’s discussion on driver distraction.

Nancy White
Director, Public Relations, AAA

Click for more details.

Strategic Ingredients: Inspiration and Innovation

Delaware B

Based on the results of the PRSA 2014 Member Survey, learn how PRSA members define "innovative" and "inspiring," and what those words mean to the PRSA members of today and the future.

David Rockland, Ph.D.
Partner and Managing Director, Global Research, Ketchum

Click for more details.

Big Data, IoT and Privacy: The Need to Balance Between Targeting and Turnoff

Wilson A/B/C

Discover what you need to know to guide your company or client through the new digital data paradigm.

Rebecca B. Andersen, M.S., IMC, APR
Director, Public Relations, Coriant GmbH

Kathy Stershic
Principal Consultant, Dialog Research & Communications

Click for more details.

Eyes on the Prize: Shaping the Future of Visual Communications

Maryland A/B

Learn how to quickly take advantage of the trend toward visually rich platforms across channels.

Mike McDougall, APR
President, McDougall Communications

Aimee J. Lewis
Director, Communications and Public Relations, The Harley School

Click for more details.

How to Use Data and Analytics to Drive Your PR Content Strategy

Examine a real-world case study and learn the most important metrics for measuring your content.

Sally Falkow, APR
President, PRESSfeed

Kim Terca
Director, UX and Press Relations, Netvibes

Click for more details.

The Value of Integrating Audio Into Your Brand Journalism Strategy

Harding

Hear one university’s plan to connect with its public via podcast, as well as the strategy behind it and some unexpected benefits.

Christopher Nelson
Assistant Vice President, Public Affairs, University of Utah Health Sciences

Scot Singpiel
Senior Producer, Scope Health Sciences Radio, University of Utah Health Sciences

Click for more details.

Winning the Attention War: Content and Social Strategies for Online Newsrooms

Roosevelt 3

Learn key tactics for a successful online newsroom — a key weapon in the war for attention.

Patrick M. Early, APR
Assistant Vice President, Communications, Marketing and Brand Strategies, Eastern Illinois University

Ibrey M. Woodall
Vice President, Web Communications Services, Business Wire

Stuart Dean
Executive Vice President, Sales and Business Development, NUVI

Click for more details.

College of Fellows Mentoring

Washington 5/6

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

Click for more details.

Expert Express: Quick Learning

Exhibit Hall B South

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

Dave Fletcher
Founder and Executive Director, The Mechanism

Patrice A. Tanaka
Chief Counselor & Creative Strategist, PadillaCRT

Click for more details.

Achieving Better Results Through Integrated Marketing Communications

Wilson A/B/C

Gain an understanding of the foundation of integrated marketing communications.

Bonnie Harris
Adjunct Professor, Reed College of Media, West Virginia University

Click for more details.

All Business Is Social: The Bigger Opportunity for Public Relations

Roosevelt 2

Learn how practitioners can be strategic communication advisers to organizations as social media is integrated within every department.

Stephen Waddington
Digital and Social Media Director, Ketchum Europe

Click for more details.

Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders

Virginia A/B

Hear lessons learned by industry icons as they moved up the corporate ladder and established careers in a brand new industry.

Gary McCormick, APR, Fellow PRSA
Director, Partnership Development, HGTV, Scripps Networks

Bill Heyman
Founder, President and CEO, Heyman Associates

Kathryn H. Beiser
Executive Vice President, Corporate Communications, Hilton Worldwide

Keith Burton
Partner, Brunswick Group

Click for more details.

Leading and Inspiring Employees in the Collaborative Economy

Harding

Learn the step-by-step approach that can help you inspire and motivate employees to collaborate in a variety of ways.

Lauren K. Gray
Project Manager, The Visual Brand

Amy Bishop
Digital Public Relations Specialist , DigitalRelevance

Click for more details.

Better Together: Building Brand Affinity Through Partnerships

Delaware B

Listen to a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.

Raul Duany
Senior Vice President, Corporate Communications, American Cancer Society, Inc.

Maria Cardona
Principal, Latinovations/Dewey Square Group

Morra Arrons Mele
CEO, Women Online/The Mission List

Tali MacKay
Senior Vice President, Healthcare Practice, Hill+Knowlton Strategies

Daniela Campari
Senior Vice President, Integrated Marketing, American Cancer Society, Inc.

Click for more details.

Building a Brand in a Federated Organization

Maryland A/B

Hear how NPR’s first chief marketing officer is redefining and repositioning the iconic NPR brand to be responsive to changing audience behaviors and expectations.

Emma Carrasco
Chief Marketing Officer, NPR

Click for more details.

Ditch Your Pitch: Using Brand Journalism to Become Your Own News Engine

Maryland C

Tell your brand’s story through the lens of a journalist by developing stories rather than press releases.

Brian Ellis
Executive Vice President, PadillaCRT

Kim Blake
Account Supervisor, PadillaCRT

Click for more details.

“The Best of Public Relations Journal” of 2013–2014

Washington 1

This session features the Top Five Articles published in PRSA’s Public Relations Journal during the past year, and chosen by a subcommittee of the Journal’s Editorial Review Board.

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

Robert I. Wakefield, Ph.D., APR
Editor, PRSA's Public Relations Journal

Shannon Bowen, Ph.D.
Associate Professor, Public Relations, University of South Carolina

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Tiffany Gallicano, Ph.D.
Assistant Professor of Public Relations, University of Oregon

Hua Jiang, Ph.D.
Assistant Professor, S. I. Newhouse School of Public Communications, Syracuse University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Lynn M. Zoch, Ph.D.
Professor and Director, School of Communication, Radford University

Click for more details.

Don’t Cry Over Ick: Laugh It Up With Clorox

Virginia C

Hear how the Ketchum used humor to make a major cleaning product of The Clorox Company relevant to today’s new generation.

Rita Gorenberg
Manager, Public Relations and Social Media, The Clorox Company

Leslie Schrader
Partner and Director, DC Brand Marketing Practice, Consumer Health and Wellness, Ketchum

Click for more details.

Live Video at Your Fingertips: Amplifying PR Through Mobile Streaming

Delaware A

Find out how to stay ahead of the curve and amplify your PR efforts with Ustream live mobile streaming.

David Gibbons
Vice President, Marketing, Ustream

Click for more details.

Media Training: How to Deliver Compelling Messages

Washington 3/4

Receive interview delivery and control techniques, dos and don'ts, and tips about how to enhance speaker presence.

Debbie Wetherhead
President, Wetherhead Communications

Click for more details.

The Seven Pinterest Points PR Pros Need to Know

Roosevelt 3

Go on an exploration of Pinterest, and gain immediately applicable tips and tools to increase Pinterest engagement.

Kate M. Snyder, APR
Principal Strategist, Piper & Gold Public Relations

Click for more details.

Opening Night Gala

Marriott Ballroom

Click for more details.