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Review real-world case studies that demonstrate integration strategies that work well beyond conventional PR methods.
Senior Vice President, Digital Content, Cision
Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.
Learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.
James E. Grunig
Professor Emeritus, University of Maryland
Toni Muzi Falconi
Senior Counsel, Methodos spa
Larissa A. Grunig
Professor Emerita, University of Maryland
Learn effective tactics for reaching the LGBT consumer, and for developing an LGBT-friendly brand from senior-level professionals.
Senior Vice Director, Flip Radarworks
Apoorva N. Gandhi
Vice President, Multi-Cultural Markets & Alliances, Marriott International, Inc.
Communications Manager, Broadcast and Lifestyle, East Coast, General Motors
Gain an understanding of the foundation of integrated marketing communications.
Owner, Wax Marketing; Adjunct Professor, Reed College of Media, West Virginia University
Learn how practitioners can be strategic communication advisers to organizations as social media is integrated within every department.
Digital and Social Media Director, Ketchum Europe
Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.
CEO, TopRank Online Marketing
Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.
Account Supervisor, Business Technology Group, Merritt Group
Founder, Upright Position Communications
Doreen S. Jarman
Senior PR Manager, Tableau Software
Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.
Chief Marketing Officer, Cision
Learn about how the US markets itself to the world, and discover key trends shaping the future of inbound travel to the US.
Vice President, Research and Analytics, Brand USA
Learn how big data is contributing to the convergence of PR, marketing and advertising departments across organizations.
President, iQ media
Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.
Sheri Lynn Singer
President, Singer Communications
Martin B. Tirado, CAE
CEO, Snow & Ice Management Association
Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.
Media Relations Manager, U.S. Anti-Doping Agency
Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.
Head of Content Strategy, Internal Communications and New Media, Wells Fargo
Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.
Client Executive, Burson-Marsteller
Lauren K. Gray
Project Manager, The Visual Brand
Jonathan James Rochester
Community Manager, Make Me Social
Explore how nonprofits can build awareness of their programs while increasing traditional engagement with stakeholders.
Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco
Lead Strategist, TMI Agency
Discover how communications leaders transformed the “Most Hated Company in America.”
Director, Customer Communications and Marketing, Pepco Holdings, Inc.
Myra Humphries Oppel, APR
Regional Director, Communications, Pepco Holdings, Inc.
Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.
Gain best practices for moving from a good brand voice to great social media voice.
CEO, Pure Performance Communications
John B. Mustin
CEO, Wasabi Rabbit
Explore an integrated campaign that redefined an energy brand into one that consumers can trust and retailers can be proud to represent.
Managing Director, Exponent Public Relations
Account Supervisor, Exponent PR
Get the formula for “Compelling Headlines, Verifiable Facts and Stories,” as well as a three-step process for developing stickier messages.
President and CEO, CommCore
Founder and President, Tenacity 5
Learn how Willis Group Holdings positioned itself as a corporate innovator and thought leader on global issues, gained high-profile media coverage and motivated staff to better identify with resilience.
Senior Vice President, Global Communication and Corporate Affairs, First Data