See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

PRSA 2014 International Conference Tracks: Integration

« View by Date

Monday, Oct. 13
10–11:15 a.m.
Professional Development Workshop Set 3
Tuesday, Oct. 14
12:30–1:45 p.m.
Professional Development Workshop Set 7

Take Your Time and Listen: Today, All Public Relations is Global (With Commentary by Lauri and Jim Grunig)

Virginia C

Learn how to align your organization's internal and external relationships, and how to perform effective stakeholder analysis.

James E. Grunig
Professor Emeritus, University of Maryland

Toni Muzi Falconi
Senior Counsel, Methodos spa

Larissa A. Grunig
Professor Emerita, University of Maryland

Click for more details.

The PR Makeover: Integration Strategies That Work

Roosevelt 2

Review real-world case studies that demonstrate integration strategies that work well beyond conventional PR methods.

Heidi Sullivan
Senior Vice President, Digital Content, Cision

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

Click for more details.

The Three Pillars to Building an LGBT-Friendly Brand

Maryland C

Learn effective tactics for reaching the LGBT consumer, and for developing an LGBT-friendly brand from senior-level professionals.

Tom Whitman
Senior Vice Director, Flip Radarworks

Apoorva N. Gandhi
Vice President, Multi-Cultural Markets & Alliances, Marriott International, Inc.

Joseph LaMuraglia
Communications Manager, Broadcast and Lifestyle, East Coast, General Motors

Click for more details.

Achieving Better Results Through Integrated Marketing Communications

Wilson A/B/C

Gain an understanding of the foundation of integrated marketing communications.

Bonnie Harris
Adjunct Professor, Reed College of Media, West Virginia University

Click for more details.

All Business Is Social: The Bigger Opportunity for Public Relations

Roosevelt 2

Learn how practitioners can be strategic communication advisers to organizations as social media is integrated within every department.

Stephen Waddington
Digital and Social Media Director, Ketchum Europe

Click for more details.

The Future of Digital PR Is Integrated

Washington 3/4

Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.

Lee Odden
CEO, TopRank Online Marketing

Click for more details.

The Next Big Tech IPO: How to Build the Buzz and Cut the Noise

Roosevelt 2

Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.

Keyana Corliss
Account Supervisor, Business Technology Group, Merritt Group

Paul Wilke
Founder, Upright Position Communications

Doreen S. Jarman
Senior PR Manager, Tableau Software

Click for more details.

A Convergence of Disciplines: How Big Data is Merging PR, Marketing and Advertising Into a Shared Practice

Maryland A/B

Learn how big data is contributing to the convergence of PR, marketing and advertising departments across organizations.

Kye Strance
President, iQ media

Click for more details.

Ahead of the Curve: Implementing a Paid, Earned and Owned Strategy

Roosevelt 2

Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.

Mark Thabit
Senior Vice President, Marketing and Product Management, Vocus

Click for more details.

Brand USA Marketing Strategy

Wilson A/B/C

Learn about how the US markets itself to the world, and discover key trends shaping the future of inbound travel to the US.

Carroll Rheem
Vice President, Research and Analytics, Brand USA

Click for more details.

Let It Snow: SIMA's Small Budget Campaign Packs a Big Punch

Maryland C

Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.

Sheri Lynn Singer
President, Singer Communications

Martin B. Tirado, CAE
CEO, Snow & Ice Management Association

Click for more details.

Competing Fairly and Winning: A View of Integrity, Ethics and Brand Protection

Wilson A/B/C

Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.

Annie Skinner
Media Relations Manager, U.S. Anti-Doping Agency

Click for more details.

Evolving PR to P+R: Wells Fargo's New Approach to Storytelling

Maryland A/B

Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.

Heather Sheriff
Head of Content Strategy, Internal Communications and New Media, Wells Fargo

Click for more details.

Navigating the Future of Business as a Hybrid PR Professional

Maryland C

Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.

Jess Noonan
Client Executive, Burson-Marsteller

Lauren K. Gray
Project Manager, The Visual Brand

Jonathan James Rochester
Community Manager, Make Me Social

Click for more details.

Nonprofit Storytelling Across Social and Traditional Media

Roosevelt 2

Explore how nonprofits can build awareness of their programs while increasing traditional engagement with stakeholders.

Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

Greg Thomas
Lead Strategist, TMI Agency

Click for more details.

Turning Around “The Most Hated Company in America”

Wilson A/B/C

Discover how communications leaders transformed the “Most Hated Company in America.”

MaryBeth Vrees
Director, Customer Communications and Marketing, Pepco Holdings, Inc.

Myra Humphries Oppel, APR
Regional Director, Communications, Pepco Holdings, Inc.

Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.

Click for more details.

Building Today's Reputation Task Force

Wilson A/B/C

Gain best practices for moving from a good brand voice to great social media voice.

Deirdre Breakenridge
CEO, Pure Performance Communications

John B. Mustin
CEO, Wasabi Rabbit

Click for more details.

Redefining a Brand: Harnessing the Power of Human Connections

Roosevelt 2

Explore an integrated campaign that redefined an energy brand into one that consumers can trust and retailers can be proud to represent.

Tom Lindell
Managing Director, Exponent Public Relations

Bryan Brignac
Account Supervisor, Exponent PR

Click for more details.

Creating Brand Stories Through Adventure Sponsorship

Washington 1

Learn how Willis Group Holdings positioned itself as a corporate innovator and thought leader on global issues, gained high-profile media coverage and motivated staff to better identify with resilience.

Josh King
Senior Vice President, Global Communication and Corporate Affairs, First Data

Click for more details.

The Art and Science of Storytelling and Messaging Across Media Platforms

Wilson A/B/C

Get the formula for “Compelling Headlines, Verifiable Facts and Stories,” as well as a three-step process for developing stickier messages.

Andrew Gilman
President and CEO, CommCore

Geoff Livingston
Founder and President, Tenacity 5

Click for more details.