We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Tools & Techniques
Strategy & Measurement
Leadership & Management
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Franklin 3 (Hotel Floor 4)
Explore what many believe to be very different worlds — PR and hacker culture.
Senior Vice President, Digital Integration, Edelman
Franklin 1 (Hotel Floor 4)
Explore how to plan, prepare and engage in real-time marketing.
Executive Vice President, Technology and Digital Content, The MWW Group
Executive Vice President, Global Consumer Marketing Practice Leader, The MWW Group
Liberty A/B (Headhouse Tower)
Consider why the time is now for businesses to go beyond the product conversation to understanding, sparking and sustaining “the passion conversation,” or why your business is in business.
Word-of-mouth Inspiration Officer, Brains on Fire
Franklin 2 (Hotel Floor 4)
Learn how DuPont, in partnership with Ogilvy PR, changed its reputation as a chemical company through a campaign that showcased its commitment to global food security.
Director, Global Public Affairs and Corporate Communications, DuPont
Global Managing Director, Public Affairs, Ogilvy PR
Salon I (Hotel Floor 5)
Check out how Saint-Gobain, in partnership with YouthBuild USA, leveraged the transformation of once-dilapidated properties into models of sustainability, securing unprecedented media attention and enhancing employee pride.
Vice President, Communications, Saint-Gobain Corporation
Dina Silver Pokedoff, APR
External Communications Manager, Saint-Gobain Corporation
Project Manager, Green Initiatives, YouthBuild USA
Director, Building Trades and Business Development, YouthBuild Philadelphia Charter School
Discover how the world’s smartest organizations and nonprofits are setting a new bar for giving through innovative strategic partnerships.
Mike McDougall, APR
President, McDougall Communications
Hear how the Cisco re-engaged influencers with a bold, new communications-led vision for the future of connectivity.
David W. McCulloch
Senior Director, Corporate Communications, Cisco
Sharpen the skills needed to communicate critical information when the media can’t reach you and there’s no electricity.
President and CEO, Braud Communications
Franklin 5 (Hotel Floor 4)
Find insight into the process of creating a high-quality, syndicated TV show.
Digital Lifestyle Expert, "TODAY"
Douglas S. Simon
President and CEO, D S Simon Productions, Inc.
Salon K (Hotel Floor 5)
Explore an aggressive communications plan that helped reposition an entire business and launch a new yogurt brand.
Marie-Josee Gagnon, APR
Director, Public Relations and Customer Service, Ultima Foods
Salon I/J (Hotel Floor 5)
Learn how to use “big data” for smarter, actionable insights.
Product Marketing Manager, Google Analytics
CEO, Pure Performance Communications
President, Geben Communication
Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.
Deep dive into how unique partnerships can generate visibility and coverage that stands out and gets noticed.
Communications Director — North America, SCA Americas
Director, Client Services, Philadelphia Eagles
Policy and Outreach Manager, City of Philadelphia
Senior Vice President, Business, Philadelphia Eagles
Franklin 6 (Hotel Floor 4)
Learn how customer voice is setting the terms of transactions and driving innovation, and how you can enhance communication with key audiences to drive meaningful business outcomes.
President and CEO, Marketwired
Learn the seven-step process that painlessly takes a diverse group from idea to outcome.
Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA
Principal, Merrie Meyers Public Relations and Marketing
Gerald R. McNellis
Founder, McNellis Associates
Patrick M. McNellis
Director of Operations, McNellis Associates
Hear insights on why the new live-viewing experience technique is working to reach targeted audiences and build brands.
Senior Vice President, Ustream
Vice President, Digital & TV Entertainment, Emmis NY
Explore unique B2B and B2C partnerships, and barrier-breaking pilot projects.
Josiah McClellan, APR
Director of Food Market Issues and Sustainability, SmithBucklin, USB Project Management
Salon L (Hotel Floor 5)
This session will focus on the importance of targeting both the message and the delivery in order to ensure that you are reaching the right influencers for your campaign. Hear from agency insiders who will share examples of “bullseye” campaigns in the nonprofit, consumer, B2B, political and education sectors.
Erin Allsman, APR
Vice President, Public Relations and Social Media Director, Brownstein Group
Director, Communications, Association Headquarters, Inc.
Chairman, Audience Partners
Co-founder and Principal, Maven Communications LLC
Through provocative examples, explore the four ways we can employ empathy for more effective public relations.
Frank and Betsy Karel Endowed Chair in Public Interest Communications, University of Florida
Learn how the award-winning campaign that connected Advil to the lives of consumers generated millions of media impressions and drove sales.
Senior Vice President, Ketchum
Julie Schumacher Ciardiello
Partner, Senior Vice President and Director, Food & Wellness Practice, Ketchum
Senior PR Manager, Pfizer Consumer Healthcare
Examine the shift from the “social graph” toward the “interest graph” — people with shared interests connecting and discussing.
Senior Vice President, Activation, LockerDome