We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Tools & Techniques

Innovation    Tools & Techniques    Specialization    Strategy & Measurement    Leadership & Management   

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Tuesday, Oct. 29
12:30–1:45 p.m.
Professional Development Workshop Set 7

Agency & Brand Workshop: Social Tools & Best Practices

Franklin 4 (Hotel Floor 4)

Find out how both agencies and in-house PR teams use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows.

Sally Falkow
CEO, Meritus Media

Vincent Chang
Director, Strategy, UX and Marketing, Netvibes

Chris Damsen
Vice President, Business Development - Americas, Netvibes

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Managing Ethics in a Crisis

Salon I (Hotel Floor 5)

Review the seven enemies to ethical conduct in a crisis and the seven ways you can promote ethical decision making.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

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Media Training: How to Deliver Compelling Messages

Liberty C (Headhouse Tower)

Through humorous TV clips and colorful anecdotes, sharpen your interview delivery and control techniques.

Debbie Wetherhead
President, Wetherhead Communications

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Apply Award-Winning Reporter Techniques to Your Next Presentation

Salon L (Hotel Floor 5)

Wow your next audience with techniques used by award-winning broadcasters.

Karen Friedman
Chief Improvement Officer, Karen Friedman Enterprises, Inc.

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Best Practices for Demonstrating ROI in PR Messaging

Franklin 4 (Hotel Floor 4)

Discuss best practices that maximize and demonstrate the impact of press releases and social media marketing.

Laura Sturaitis
Executive Vice President, Media Services and Product Strategy, Business Wire

Greg Jarboe
President and Co-Founder, SEO-PR

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Controlling Legal Risks in Publicity Materials for Social Media and Beyond

Franklin 2 (Hotel Floor 4)

Review the most important intellectual property laws that apply to PR agencies and client communications.

Joseph J. Lewczak
Partner, Davis & Gilbert LLP

Michael Lasky
Partner, Davis & Gilbert LLP

Ruth Kim
General Counsel, Senior Vice President and Senior Partner, FleishmanHillard

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Methods for Measuring PR Success: Stories That Matter From eBay, Virgin Mobile, and Others That Demonstrate the Global Value of PR

Salon K (Hotel Floor 5)

Learn methods for qualifying influencers, a framework for creating a relevant earned-media engagement plan, and techniques and best practices for evaluating and demonstrating the effectiveness of your PR strategies.

Jeni Chapman
Managing Director, Gorkana US

Allyson Hugley
Executive Vice President, Weber Shandwick

Thea Linscott
Account Manager; Adjunct Professor, Relevance NY; Hofstra University

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Cut Through the Clutter

Liberty C (Headhouse Tower)

Discover a tool you can use (which you probably already have, but might not know it) to quantifiably improve your copy’s readability.

Ann Wylie
President, Wylie Communications

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Moving From Functional to Tactical to Strategic: Aligning PR to Brand and Business Results

Salon I/J (Hotel Floor 5)

Move beyond impressions and tonality to better align communications to brand and business results with these PR techniques.

Jim Pierpoint
Senior Vice President, Brand and Marketing Research, Bank of America

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Pitching Challenging Brands

Franklin 2 (Hotel Floor 4)

Learn how to craft the perfect pitch.

Brian J. Agnes
President, Family Features Editorial Syndicate

Susanne Vielhauer
Director of Sales and Marketing, Family Features Editorial Syndicate

Ellen LaNicca Albanese
Executive Vice President, Consumer Practice Director, CRT/tanaka

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"Rules, What Rules?" Crisis Response During the Boston Bombings

Franklin 1 (Hotel Floor 4)

Hear the multifaceted and skillful crisis response of Jerry Berger, director of media relations at Boston’s Beth Israel Deaconess Medical Center, who after nearly 12 years with the hospital, faced an unprecedented event — the Boston Marathon bombings.

Jerry Berger
Director, Media Relations, Beth Israel Deaconess Medical Center

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Developing a Strategic Mindset: Get Your Boss to Use Your Advice Now

Liberty A/B (Headhouse Tower)

Through great stories, fascinating examples, and other techniques, find out how to sharpen your management perspective.

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

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The New Secrets of Media Pitching Success

Liberty C (Headhouse Tower)

Immediately boost your media and blog coverage with the latest techniques.

Michael Smart
Principal, MichaelSMARTPR

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Building Your Bottom Line: Integrated Communications Strategies That Work

Liberty A/B (Headhouse Tower)

Explore best practices to truly integrate earned, paid and owned media, and measure the success of campaigns.

Heidi Sullivan
Senior Vice President, Digital Content, Cision

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

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How to Give a Presentation in Nine Words

Franklin 2 (Hotel Floor 4)

Learn the nine words and three tips that make for a captive audience.

Mike Neumeier, APR
Principal, Arketi Group

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Social Technologies: Collaboration, Crowdsourcing and the Cross-Channel Conversation

Salon K (Hotel Floor 5)

Take an in-depth look at social business strategies through the agency, nonprofit and corporate communications lenses.

Brandi Boatner
Digital Experience Manager, IBM

Nick Lucido
Account Executive, Edelman Digital

Amy Bishop
Digital Public Relations Specialist , digitalrelevance

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Attract, Engage and Convert: How PR Can Get Ahead With Content Marketing

Liberty C (Headhouse Tower)

Learn how the mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business.

Lee Odden
CEO, TopRank Online Marketing

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Newsworthiness: New Context & Opportunities for PR

Franklin 3 (Hotel Floor 4)

Learn how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.

Sarah Skerik
Vice President, Content Marketing, PR Newswire

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Getting a Seat at the Table: Connection, Credibility, and Courage

Franklin 2 (Hotel Floor 4)

Walk through the relationship-building steps that respected communicators take to earn and keep a “seat at the table.”

Nancy Sharp Voith, APR
Managing Director, CRA, Inc.

Michelle McDermott
Managing Director, CRA, Inc.

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The New Secrets of Media Pitching Success

Liberty A/B (Headhouse Tower)

Learn what to say and do to immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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Build the Path From Engagement to Conversion

Franklin 5 (Hotel Floor 4)

Discover how to get real business results from your social campaigns.

Ryan McCracken
Product Manager, Vocus

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Hispanic Media: A New Wave of Engagement

Franklin 3 (Hotel Floor 4)

Take an in-depth look at how PR should realign itself to engage with U.S. Latinos, the nation’s fastest-growing population.

Carolina Guana
Multicultural Group Account Director, Allison+Partners

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Lights, Camera, Action: Using Video to Maximize Your PR Strategy

Franklin 2 (Hotel Floor 4)

Find out how to best tell your organization’s story through video.

Natalie Ghidotti, APR
Principal, Ghidotti Communications

Jeff P. Dailey
President, Jeff Dailey Media

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