We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Specialization

Innovation    Tools & Techniques    Specialization    Strategy & Measurement    Leadership & Management   

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"Stay Hilton. Go Out." Hilton Targets LGBT Travelers With Pride

Salon J (Hotel Floor 5)

Details on Hilton's dynamic outreach to the LGBT community.

John Forrest Ales
Vice President, Global Brand Public Relations, Hilton Worldwide

Thomas Roth
President and Founder, Community Marketing, Inc.

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Strategically Engaging Multicultural Communities at Home and Abroad

Franklin 6 (Hotel Floor 4)

Learn how to build mutually beneficial relationships with the rapidly growing Hispanic market.

Kathy R. Fitzpatrick, APR
Associate Dean, Graduate Programs and Research, School of Journalism and Mass Communication, Florida International University

Wilson Camelo
President and Chief Marketing Officer, Camelo Communication

David Radanovich
Adjunct Professor of Public Relations, Quinnipiac University

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"The Best of PRSA's Public Relations Journal" of 2012–2013

302-306 (Hotel Floor 3)

This session features the Top Five Articles published in the PRSA Public Relations Journal during the past year and chosen by a sub-committee of the Journal's Editorial Review Board.

Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University

David M. Dozier, Ph.D.
Professor, School of Journalism & Media Studies, San Diego State University

Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University

David Michaelson, Ph.D.
Managing Director, Teneo Strategy

Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami

Cheryl Ann Lambert, Ph.D.
Assistant Professor, College of Communication, Boston University

Candace L. White, Ph.D.
Assistant Professor, School of Advertising and Public Relations, College of Communication and Information, University of Tennessee at Knoxville

John G. Wirtz, Ph.D.
Assistant Professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois, Urbana Champaign

Prisca Ngondo
Assistant Professor, Department of Journalism and Public Relations, Chico State University

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Crisis Management: Communication Insights From Public Health Responses

Liberty C (Headhouse Tower)

Discuss how public health communicators prepare for, and respond to, health-related crises.

Glen Joseph Nowak, Ph.D.
Professor and Director, Center for Health and Risk Communication, University of Georgia

David Daigle
Associate Director, Communications, Office of Public Health Preparedness and Response, Centers for Disease Control & Prevention

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Listen, Learn and Lead: How to Communicate Your Strategy to Employees

Franklin 6 (Hotel Floor 4)

Find out the latest best practices and tactics that help employees deliver on their company’s strategy.

Christine Jensen, MBA, APR
Employee Communications Manager, DuPont Pioneer

David Grossman, ABC, APR, Fellow PRSA
Founder and CEO, The Grossman Group

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Bridging the Gap Between Academics and Professionals Through Collaboration

Salon K (Hotel Floor 5)

Find expert insight on leveraging the collaborative work of academics and PR professionals.

Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Gemma R. Puglisi
Assistant Professor, American University

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Developing and Measuring Social Media for Nonprofits

Franklin 7 (Hotel Floor 4)

Discuss social media communication trends and analytics for nonprofits.

Denise Bortree
Associate Professor, Penn State University

Katie Delahaye Paine, SNCR; Member, IPR Measurement Commission
CEO, Paine Publishing

Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco

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Driving Diversity

Salon L (Hotel Floor 5)

A panel of industry leaders on diversity will share ideas and proven techniques for improving the ethnic and racial diversity of your public relations organization.

Louis Capozzi, APR, Fellow PRSA
Adjunct Professor, New York University

Rochelle Ford, Ph.D., APR
Associate Professor, Journalism and Mass Communication Programs, Howard University

Sonia Sroka
Executive Vice President and Group Head, Multicultural Marketing, Edelman

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Key Elements of Agency Management

Franklin 6 (Hotel Floor 4)

Discover the key management issues that affect every agency owner and entrepreneur.

Indra Gardiner
Founder and Chief Influence Officer, I.D.E.A.

Abbie S. Fink
Vice President and General Manager, HMA Public Relations

Tom Garrity
President, The Garrity Group

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Mobile Health/Text Messaging Case Study

Salon L (Hotel Floor 5)

Get inside info on how to adapt a successful mobile strategy.

Sharon Schreiber
CEO, Brandweavers for Health

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Public Relations Research Showcase Presentations: Top Six Articles

302-306 (Hotel Floor 3)

Hear from a panel of experts on the latest academic research.

Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami

Zongchao Cathy Li
Doctoral Student, University of Miami

Marcus Messner, Ph.D.
Assistant Professor Mass ommunications, Virginia Commonwealth University

Yan Jin, Ph.D.
Virginia Commonwealth University

Vivian Medina-Messner
Virginia Commonwealth University

Scott Quarforth
Virginia Commonwealth University

Shana Meganck
Virginia Commonwealth University

Sally K. Norton
Virginia Commonwealth University

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University

Alexa Agugliaro
Pennsylvania State University

Shannon Bowen, Ph.D.
University of South Carolina

Yue Zheng, M.A.
University of Southern Carolina

W. Timothy Coombs, Ph.D.
University of Central Florida

Sherry J. Holladay, Ph.D.
University of Central Florida

Finn Frandsen
Aarhus University

Winnie Johansen, Ph.D.
Aarhus University

Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University

Michelle Drifka Hinson
University of Florida

Denise Bortree
Associate Professor, Penn State University

Brenna Thorpe
Booz Allen Hamilton

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Changing Perceptions About Banks: The Role of News Media and Social Media

Franklin 5 (Hotel Floor 4)

Take part in an in-depth discussion of the media’s role in the financial crisis.

Kent Eric Wissinger
Communications Manager, Wilmington Trust

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Dawn Kelly
Vice President, Prudential Financial, Inc.

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Video Communication and the New Reality of Content Marketing

Franklin 3 (Hotel Floor 4)

Take a revealing look at video, an often under-utilized, yet powerful, public relations tool.

Eric Wright
Senior Vice President, Marketing and Business Development, DS Simon Production

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When Legal and PR Counsel Collide, Can Ethics Come to the Rescue?

Franklin 7 (Hotel Floor 4)

Explore the role that ethics plays in mitigating a conflict between counsels.

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

Andrea Bonime-Blanc
Chief Executive Officer and Founder, GEC Risk Advisory LLC

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Defining Corporate Character Through Strategic Public Relations: Examining the Risk and Reward of Corporate Social Advocacy on Character Reputation and Relationships

Salon L (Hotel Floor 5)

Learn about the practical implications of social engagement, with a focus on the influence and effects of corporate sociopolitical advocacy on corporate character, brand reputation and stakeholder relations.

H.L. LaMarre
Assistant Professor, Temple University

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Hispanic Health Communications and Research in a Cross-Cultural Market

Franklin 7 (Hotel Floor 4)

Gain strategic insight into how health care communicators can effectively reach out to the diverse Hispanic/Latino publics.

Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University

Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo

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Indie, Freelancer or Boutique Agency? New Business Models and Your Success

Franklin 5 (Hotel Floor 4)

Join the discussion on the risks, rewards, benefits and costs of the various types of business models.

Katie Coates Ageson, APR
President, PR Projects

Nathan Hokama, APR
Principal, Strategic Communication Solutions, LLC

Michael Sheward, APR
President, Management Communications Strategies

Kristie Aylett, APR, Fellow PRSA
Principal, The KARD Group PR/Marketing

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Global Connection: Local Collaboration in the Era of (dis)Trust

Franklin 5 (Hotel Floor 4)

Review public relations trends, as well as the research and best practices that are being implemented around the world.

Jean Valin, APR, Fellow CPRS
Founder, Valin Strategic Communications

Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor and Executive Director of Global PR Center, University of North Carolina–Charlotte

Sergei Samoilenko
Communications Instructor, George Mason University

Katerina Tsetsura, Ph.D.
Gaylord Family Professor of Strategic Communication/Public Relations, University of Oklahoma

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Global Diversity In Play: Creating an Inclusive, Dynamic Workplace

Franklin 6 (Hotel Floor 4)

Take a look at the value of PR departments with diverse talents, and learn about the impact of diversity on market shares.

Brandi Boatner
Digital Experience Manager, IBM

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Using Big Data and Analytics to Increase PR and Marketing Brand Awareness

Franklin 7 (Hotel Floor 4)

Take an insightful look at Big Data and predictive analytics, and how they work together to enhance brands and reputations.

Stephen Loudermilk
Director, Media and Industry Analyst Relations , LexisNexis

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Balancing Work and Life: Tools and Techniques to Help Manage it All

Franklin 6 (Hotel Floor 4)

Learn about the best practices for work-life integration in this fast-paced industry.

Hilary Fussell Sisco, Ph.D.
Assistant Professor, Quinnipiac University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University

Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University

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Connecting Practitioners and Academics in Collaborative Research

Franklin 7 (Hotel Floor 4)

Find strategies that help connect public relations practitioners to scholars, and learn the pros of conducting collaborative research.

Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University

Kathie Reigle Fleck
Visiting Assistant Professor, Ohio Northern University

Bruce Hammond
Director, Marketing and Communications, National Sporting Goods Associatoin

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GOT NIMS? You Cannot Manage a "Government Approved" Crisis Without It

Salon I/J (Hotel Floor 5)

Get a primer on the National Incident Management System (NIMS), and learn how to become a PR resource to the designated lead public information officer in the local market when a disaster strikes.

Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office

Dr. Joseph V. Trahan III, APR, Fellow PRSA
President, Trahan & Associates

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Managing and Communicating About Higher Education Crises

Franklin 4 (Hotel Floor 4)

Hear how Harrisburg Area Community College effectively managed and communicated about three crises within a two-month time period.

John L. Sygielski, Ed.D.
President, Harrisburg Area Community College

M. Pamilla Saylor
Integrated Marketing Communications Coordinator, Lancaster Campus, Harrisburg Area Community College

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