We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Strategy & Measurement

Innovation    Tools & Techniques    Specialization    Strategy & Measurement    Leadership & Management   

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Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling

Salon L (Hotel Floor 5)

Deep dive into how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.

Mallory Perkins
Social Media Analyst , The Coca-Cola Company

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Stabilizing Urban Neighborhoods: A Unique Foreclosure Prevention Initiative

Salon K (Hotel Floor 5)

Learn how the Stabilizing Urban Neighborhoods (SUN) Initiative helped halt the foreclosure of 225 Massachusetts homeowners.

Sandy Bodner
Principal, Sandy Bodner Strategic Communications LLC

Elyse Cherry
CEO, Boston Community Capital

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A Case for Public Engagement: Making Them Care

Salon J (Hotel Floor 5)

Walk through an effective public engagement process that boosted support for a strategic plan.

Suzanne Hartman, ABC, APR
Communications Manager, Chelan County Public Utility District

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Demonstrate and Generate Value in Public Relations, Simply and Inexpensively

Franklin 3 (Hotel Floor 4)

Learn about a simple methodology that proves the value of public relations to the organization.

Mark Weiner
CEO, PRIME Research

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Ringling Bros. and Barnum & Bailey® Circus Goes Hispanic

Franklin 7 (Hotel Floor 4)

Hear how a public relations program brought the circus to Hispanics in four key regions.

Tina Elmowitz
Executive Vice President, rbb Public Relations

Stephen E. Payne
Vice President, Corporate Communications, Feld Entertainment, Inc.

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Crisis Mode: Communicating With Grace While Going Mach 1 (With Your Hair on Fire)

Franklin 6 (Hotel Floor 4)

Discover the plan that helped the LIVESTRONG Foundation move beyond controversy.

Rae Bazzarre
Founding Partner, The Mach 1 Group

Katherine McLane
Founding Partner, The Mach 1 Group

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Setting Standards for "Glocal" Communications Without Killing Creativity

Franklin 3 (Hotel Floor 4)

Learn how to set standards, build a global PR community and measure PR.

Heather Knox
Communications Director, Microsoft Corporation

James Desler
Communications Director, Microsoft Corporation

Kate Steele
EMEA CRL/Senior Director, Weber Shandwick Worldwide

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Best Practices for B2B Public Relations

Franklin 4 (Hotel Floor 4)

Learn how to target core audiences, identify active influencers and establish relevant benchmarks.

Johna Burke
Executive Vice President, BurrellesLuce

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The Court of Law vs. the Court of Public Opinion: Finding Common Ground

Franklin 3 (Hotel Floor 4)

Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner, will moderate a panel discussion of the issues and struggles of a legal strategy versus a public relations strategy and how the two can actually be worked together to succeed in both environments.

Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

Michele Jalbert
Principal , Effective Advocates Collaborative

Thomas J. Jennings
Partner, Yardley, Pa. Office, Hill Wallack LLP

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Where’s the ROI? How the U.S. Armed Forces Measure Social Media Success

Franklin 5 (Hotel Floor 4)

Learn how the U.S. Armed Forces measure success with non-monetary standards.

Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Relations Instructor, Communications Department, University of Wisconsin at Whitewater

Lt. Stephanie Young
Lead Social Media Strategist, United States Coast Guard

Staff Sgt. Mark Fayloga
Chief, Social Media, United States Marine Corps

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Building Trust in Agriculture: From East to West and Everywhere in Between

Salon L (Hotel Floor 5)

Find out how the U.S. Farmers & Ranchers Alliance built an online community dedicated to increasing trust in American agriculture.

Melissa Kinch
Senior Vice President and North American Corporate Practice Associate Director, Ketchum

Ladonna Y. Lee
Vice Chair, Government & Public Policy , Foley & Lardner LLP

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Capturing Hearts and Minds: What It Takes to Win Employee Brand Ambassadors

Salon I/J (Hotel Floor 5)

Learn techniques that can help you turn lukewarm employees into proactive brand ambassadors.

Leslie Gaines-Ross
Chief Reputation Strategist, Weber Shandwick

Kate Bullinger
Executive Vice President, Employee Engagement and Change Management, Weber Shandwick

Renee Austin
Executive Vice President, Employee Engagement and Change Management, Weber Shandwick

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Diversity and Inclusion (D&I): A Path to Successful Engagement and Reputation

Franklin 2 (Hotel Floor 4)

Gain insight into best practices and tips for engaging stakeholders and employees.

Jaya Bohlmann, APR
Founder and Chief Consultant, Designing Communications

Alice Leong
President, ALuminescent Consulting

Judith Harrison
Senior Vice President, Weber Shandwick

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Putting Personality in Product Marketing

Franklin 4 (Hotel Floor 4)

Gain insight into how the Greater Philadelphia Tourism Marketing Corporation (GPTMC) uses Philadelphia’s personality to sell the destination to many different types of consumers.

Meryl Levitz
President & CEO, Greater Philadelphia Tourism Marketing Corporation

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The Heart Truth: Building Awareness About Heart Disease Among Hispanic Women

Salon K (Hotel Floor 5)

Hear about how an integrated campaign brought awareness of heart disease to Hispanic women.

Jessica Hanson
Vice President, Social Marketing, Ogilvy Washington

Cristina Cruz
Senior Account Executive, Social Marketing Practice, Ogilvy

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Identifying an Unrecognized Emerging Health Crisis and Telling the Story

Salon I/J (Hotel Floor 5)

Examine the campaign that promoted the importance of DHA Omega 3 in daily diets.

Julie Batliner
Managing Director, Carmichael Lynch Spong

Cassie France-Kelly
Director, HNH Public Relations for DSM Nutritional Products

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Turning Around "The Most Hated Company in America"

Liberty C (Headhouse Tower)

Learn key tactics that transformed public opinion about the “Most Hated Company in America.”

Myra Humphries Oppel, APR
Regional Director of Communications, Pepco Holdings, Inc.

Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.

MaryBeth Vrees
Director, Customer Communications and Marketing, Pepco Holdings, Inc.

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Wells Fargo Hispanic Consumer Financial Education Campaign

Liberty C (Headhouse Tower)

Examine the financial education campaign that helped Wells Fargo become a trusted resource for the U.S. Hispanic community.

Jennifer Elena
President and Founder, JElena Group

Edna Silva
Assistant Vice President and Communications Consultant, Corporate Communications, Wells Fargo

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