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PRSA 2014 International Conference Tracks: Tools and Techniques

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Big Data, IoT and Privacy: The Need to Balance Between Targeting and Turnoff

Wilson A/B/C

Discover what you need to know to guide your company or client through the new digital data paradigm.

Rebecca B. Andersen, M.S., IMC, APR
Director, Public Relations, Coriant GmbH

Kathy Stershic
Principal Consultant, Dialog Research & Communications

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Eyes on the Prize: Shaping the Future of Visual Communications

Maryland A/B

Learn how to quickly take advantage of the trend toward visually rich platforms across channels.

Mike McDougall, APR
President, McDougall Communications

Aimee J. Lewis
Director, Communications and Public Relations, The Harley School

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The Value of Integrating Audio Into Your Brand Journalism Strategy

Harding

Hear one university’s plan to connect with its public via podcast, as well as the strategy behind it and some unexpected benefits.

Christopher Nelson
Assistant Vice President, Public Affairs, University of Utah Health Sciences

Scot Singpiel
Senior Producer, Scope Health Sciences Radio, University of Utah Health Sciences

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Winning the Attention War: Content and Social Strategies for Online Newsrooms

Roosevelt 3

Learn key tactics for a successful online newsroom — a key weapon in the war for attention.

Patrick M. Early, APR
Assistant Vice President, Communications, Marketing and Brand Strategies, Eastern Illinois University

Ibrey M. Woodall
Vice President, Web Communications Services, Business Wire

Stuart Dean
Executive Vice President, Sales and Business Development, NUVI

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Live Video at Your Fingertips: Amplifying PR Through Mobile Streaming

Delaware A

Find out how to stay ahead of the curve and amplify your PR efforts with Ustream live mobile streaming.

David Gibbons
Vice President, Marketing, Ustream

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Media Training: How to Deliver Compelling Messages

Washington 3/4

Receive interview delivery and control techniques, dos and don'ts, and tips about how to enhance speaker presence.

Debbie Wetherhead
President, Wetherhead Communications

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The Seven Pinterest Points PR Pros Need to Know

Roosevelt 3

Go on an exploration of Pinterest, and gain immediately applicable tips and tools to increase Pinterest engagement.

Kate M. Snyder, APR
Principal Strategist, Piper & Gold Public Relations

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Harness the Power of Storytelling to Communicate Right From Wrong

Roosevelt 3

Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

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How to Conduct an Effective Social Media Audit

Wilson A/B/C

Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.

Peter R. Scott, APR
Vice President, Development, North American Veterinary Community

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Mobile Strategy and Denial: Avoiding a "House of Cards"

Maryland A/B

Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.

Dave Fletcher
Founder and Executive Director, The Mechanism

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Lift Your Ideas Off the Screen

Washington 3/4

Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.

Ann Wylie
President, Wylie Communications

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The Power of Brand Journalism: Sharing Your Story From The Ground Up

Roosevelt 3

Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.

Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President, Marketing and Communications, Sharp HealthCare

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The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

Virginia C

Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.

Adele Cehrs
CEO, Epic PR Group

Keith David Little
Senior Manager, Media Relations and Public Affairs, Lockheed Martin

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Visual Storytelling Mastery

Delaware A

Learn how to create visually appealing content that tells great brand stories, captures the attention of your audience and makes them want to share it.

Gini Dietrich
Founder and CEO, Arment Dietrich

Michael Brito
Group Director, WCG

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A Peek Behind the Curtain: PR Newswire and PR News 2014 Multimedia Survey Results Revealed

Roosevelt 2

Hear the results of the PR Newswire and PR News follow-up on the 2013 survey, which revealed that 76 percent of communicators planned to use more visual storytelling in 2014.

Larry Cardarelli
Executive Producer, MultiVu, a PR Newswire company

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Mastering Public Speaking: 10 Keys to Success

Roosevelt 3

Find best methods for preparing and delivering a winning speech or presentation, every time.

Virgil Scudder
President, Virgil Scudder & Associates, LLC

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Media Pitching for 2015: New Secrets That Work Now and in the Future

Washington 3/4

Receive dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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Telling Tech’s Story: PR Pros for the Digital Age

Maryland C

Get an overview of PR’s role in the tech industry, and the unique challenges of driving PR results for start-ups and global tech companies.

Ilene Adler
CEO, Vantage PR

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Trusted Content: The Reason PR Should Own Content Marketing

Delaware A

Explore the importance of integrating trusted content into the content marketing mix, and why PR should own it.

Peyman Nilforoush
President, Powered

Tommy Cheng
Vice President, Strategic Marketing Science, Nielsen

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What Journalists Want

Delaware B

Join a panel of journalists who will discuss their biggest pain points and pet peeves, and provide tips for engaging with journalists via social media.

Chitra Nawbatt
TV Anchor/Correspondent

Mike Piispanen
Vice President, Global Corporate Solutions-PR, NASDAQ OMX

Hadley Malcolm
Personal Finance Reporter, USA TODAY

Mike Snider
Technology Reporter, USA TODAY

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Media Pitching for 2015: New Secrets That Work Now and in the Future

Washington 3/4

Gain dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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Tips and Tricks for Effective Speaker Program Management

Maryland C

Get an outline the seven steps to establishing a successful corporate visibility speaker program.

Amy Scarlino
President and CEO, Catchpole Corporation

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11 Deadly Presentation Sins: A Path to Redemption for Public Speakers

Maryland A/B

Learn practical techniques to help you overcome the worst presentation mistakes, and go into any speaking situation with confidence.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

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Pitching Challenging Brands

Coolidge

Find strategies to generate editorial coverage and word-of-mouth buzz for even the most challenging brands.

Susanne Vielhauer
Director, Sales and Marketing, Family Features Editorial Syndicate

Ellen LaNicca
Senior Vice President, Consumer Practice, PadillaCRT

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Producing Video Messaging With a Heartbeat in Corporate America

Delaware A

Take an opportunity to realize, pinpoint and discuss newly sophisticated approaches in designing and strengthening video messaging.

David M. Shapiro
Principal and Partner, David Shapiro Enterprises

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The Secrets of a Great Media Poll

Maryland C

Get best practices for media polling, based on an analysis of more than 800 unique pick-ups.

Emily C. Colligan
Vice President, KRC Research

Bradley Honan
CEO, KRC Research

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