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Discover what you need to know to guide your company or client through the new digital data paradigm.
Rebecca B. Andersen, M.S., IMC, APR
Director, Marketing and Business Development, LightCounting Market Research
Principal Consultant, Dialog Research & Communications
Learn key tactics for a successful online newsroom — a key weapon in the war for attention.
Patrick M. Early, APR
Media and Marketing Communications Consultant
Ibrey M. Woodall
Vice President, Web Communications Services, Business Wire
Executive Vice President, Sales and Business Development, NUVI
Learn how to quickly take advantage of the trend toward visually rich platforms across channels.
Mike McDougall, APR
President, McDougall Communications
Aimee J. Lewis
Director, Communications and Public Relations, The Harley School
Hear one university’s plan to connect with its public via podcast, as well as the strategy behind it and some unexpected benefits.
Assistant Vice President, Public Affairs, University of Utah Health Sciences
Senior Producer, Scope Health Sciences Radio, University of Utah Health Sciences
Find out how to stay ahead of the curve and amplify your PR efforts with Ustream live mobile streaming.
Vice President, Marketing, Ustream
Receive interview delivery and control techniques, dos and don'ts, and tips about how to enhance speaker presence.
President, Wetherhead Communications
Go on an exploration of Pinterest, and gain immediately applicable tips and tools to increase Pinterest engagement.
Kate Snyder, APR
Principal Strategist, Piper & Gold Public Relations
Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.
Communications Consultant, Rob Biesenbach LLC
Senior Vice President and Chief Ethics Officer, Ruder Finn
Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.
Peter R. Scott, APR
Vice President, Development, North American Veterinary Community
Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.
Founder and Executive Director, The Mechanism
Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.
President, Wylie Communications
Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.
Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President, Marketing and Communications, Sharp HealthCare
Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.
CEO, Epic PR Group
Keith David Little
Senior Manager, Media Relations and Public Affairs, Lockheed Martin
Learn how to create visually appealing content that tells great brand stories, captures the attention of your audience and makes them want to share it.
Founder and CEO, Arment Dietrich
Senior Vice President, Marketing, Sysomos MAP and Heartbeat
Senior Director, Sales, Marketwired
Hear the results of the PR Newswire and PR News follow-up on the 2013 survey, which revealed that 76 percent of communicators planned to use more visual storytelling in 2014.
Executive Producer, MultiVu, a PR Newswire company
Find best methods for preparing and delivering a winning speech or presentation, every time.
President, Virgil Scudder & Associates, LLC
Receive dozens of practical tips that will immediately boost your media and blog coverage.
Get an overview of PR’s role in the tech industry, and the unique challenges of driving PR results for start-ups and global tech companies.
Senior Vice President, Vantage PR
Explore the importance of integrating trusted content into the content marketing mix, and why PR should own it.
Vice President, Strategic Marketing Science, Nielsen
Gorkana Group will share case studies of PR activity that helped drive target audiences along the marketing funnel toward action.
Managing Director, Gorkana US
Director, Brunswick Group
Senior Research Associate, Ketchum Global Research & Analytics
Join a panel of journalists who will discuss their biggest pain points and pet peeves, and provide tips for engaging with journalists via social media.
Vice President, Global Corporate Solutions-PR, NASDAQ OMX
Personal Finance Reporter, USA TODAY
Technology Reporter, USA TODAY
Gain dozens of practical tips that will immediately boost your media and blog coverage.
Get an outline the seven steps to establishing a successful corporate visibility speaker program.
President and CEO, Catchpole Corporation
Learn practical techniques to help you overcome the worst presentation mistakes, and go into any speaking situation with confidence.
Find strategies to generate editorial coverage and word-of-mouth buzz for even the most challenging brands.
Director, Sales and Marketing, Family Features Editorial Syndicate
Senior Vice President, Consumer Practice, PadillaCRT
Take an opportunity to realize, pinpoint and discuss newly sophisticated approaches in designing and strengthening video messaging.
David M. Shapiro
Principal and Partner, David Shapiro Enterprises
Get best practices for media polling, based on an analysis of more than 800 unique pick-ups.
Emily C. Colligan
Vice President, KRC Research
CEO, KRC Research