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Review the five pillars of a social business, and hear success stories from organizations of different sizes across different industries.
Founder and CEO, Find and Convert
Listen to a dialogue with industry leaders who will highlight how nonprofits and corporate brands can leverage the power of public relations to engage customers more deeply and drive the bottom line.
Senior Vice President, Corporate Communications, American Cancer Society, Inc.
Principal, Latinovations/Dewey Square Group
Morra Arrons Mele
CEO, Women Online/The Mission List
Senior Vice President, Healthcare Practice, Hill+Knowlton Strategies
Senior Vice President, Integrated Marketing, American Cancer Society, Inc.
Hear how NPR’s first chief marketing officer is redefining and repositioning the iconic NPR brand to be responsive to changing audience behaviors and expectations.
Chief Marketing Officer, NPR
Tell your brand’s story through the lens of a journalist by developing stories rather than press releases.
Executive Vice President, PadillaCRT
Account Supervisor, PadillaCRT
Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.
Karen J. Kessler
President, Evergreen Partners
Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.
David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University
Senior Reporter/Columnist, Politico
Senior Vice President, AARP
Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.
Senior Vice President, Partner, General Manager, FleishmanHillard
L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing
Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.
Senior Counsel, American Bankers Association
Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University
Vice President, Global Communications, Prudential Financial, Inc.
Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.
Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University
Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University
Gemma R. Puglisi
Assistant Professor, American University
Gain insight into innovation’s impact on communication strategies within the industry.
Senior Vice President, Edelman Atlanta
Senior Vice President, Online Learning, Drexel University
COO and Associate Vice President, Online Programs, Quinnipiac University
Examine award-winning case studies showcasing innovative PR campaigns.
Mike Neumeier, APR
Principal, Arketi Group
CEO, Airfoil Public Relations
Founder and Chief Influence Officer, i.d.e.a.
Learn about the cultural factors that must be considered when designing financial communication for Hispanics.
Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University
Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company
Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.
Michael Sheward, APR
President, Management Communications Strategies
Nathan Hokama, APR
Principal, Strategic Communication Solutions
Learn how the principles that drive value for technology brands can be applied to consumer products.
Kevin Sangsland, APR
Vice President, Airfoil Public Relations, Inc.
Digital Marketing Director, M*Modal
Explore case studies that demonstrate how a picture can truly be worth 1,000 words, and reveal the subtle legal ramifications of visual communications.
Joseph J. Lewczak
Partner, Davis & Gilbert
Partner, Robinson & Simons E.P.
President and CEO, D S Simon Productions
Hear how career expectations of work-life balance differ from reality, as well as the impact of work-life issues on the future of PR.
Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University
Hua Jiang, Ph.D.
Assistant Professor, S. I. Newhouse School of Public Communications, Syracuse University
Bey-Ling Sha, Ph.D., APR
Professor, San Diego State University
Learn how associations and membership organizations move forward by staying strategic, utilizing measurement techniques and making the most of resources.
Chief Marketing and Communications Officer, ASAE: The Center for Association Leadership
Sabrina Kidwai, APR, CAE
Senior Manager, Public Relations, ASAE: The Center for Association Leadership
Learn best practices in global public relations, gathered by the members of PRSA Global Affairs Committee.
Katerina Tsetsura, Ph.D.
Associate Professor, University of Oklahoma
Quentin Alistair Langley
Senior Lecturer, University of Bedfordshire
Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor, University of North Carolina–Charlotte
Examine real-world examples that illustrate PR protocol, as well as engage in a healthy discussion about useful protocol points.
Cmdr. Brook DeWalt, APR+M, Fellow PRSA
Public Affairs Officer, Commander, Submarine Force, U.S. Pacific Fleet
Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office
Get a profile what companies should consider before, during and after a social attack.
Lead, Issues and Reputation, Allidura Consumer
Chief Digital Officer, CCC West, Chandler Chicco Digital
Learn how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach its various stakeholders.
Acting Associate Commissioner, External Affairs, U.S. Food and Drug Administration
Learn the top 10 things you can do to effectively advocate for your causes and interests.
Managing Director, Federal Government Affairs and Public Policy Practice Group, Manatt, Phelps & Phillips LLP
Rick L. Callender
Director, Government Affairs, Santa Clara Valley Water District
Director, Local Government Affairs, Santa Clara Valley Water District