For an abbreviated overview of the Conference, click here.

PRSA 2014 International Conference Tracks: Strategy & Measurement

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Sunday, Oct. 12
4:45–6 p.m.
Professional Development Workshop Set 2
Tuesday, Oct. 14
12:30–1:45 p.m.
Professional Development Workshop Set 7

Moving Forward: Engaging Media to Create Momentum in Public Education Initiatives

Delaware A

Hear how AAA secured more than 320 million media impressions and successfully influenced the media’s discussion on driver distraction.

Nancy White
Director, Public Relations, AAA

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Strategic Ingredients: Inspiration and Innovation

Delaware B

Based on the results of the PRSA 2014 Member Survey, learn how PRSA members define "innovative" and "inspiring," and what those words mean to the PRSA members of today and the future.

David Rockland, Ph.D.
Partner and Managing Director, Global Research, Ketchum

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“The Best of Public Relations Journal” of 2013–2014

Washington 1

This session features the Top Five Articles published in PRSA’s Public Relations Journal during the past year, and chosen by a subcommittee of the Journal’s Editorial Review Board.

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

Robert I. Wakefield, Ph.D., APR
Editor, PRSA's Public Relations Journal

Shannon Bowen, Ph.D.
Associate Professor, Public Relations, University of South Carolina

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Tiffany Gallicano, Ph.D.
Assistant Professor of Public Relations, University of Oregon

Hua Jiang, Ph.D.
Assistant Professor, S. I. Newhouse School of Public Communications, Syracuse University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Lynn M. Zoch, Ph.D.
Professor and Director, School of Communication, Radford University

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Don’t Cry Over Ick: Laugh It Up With Clorox

Virginia C

Hear how the Ketchum used humor to make a major cleaning product of The Clorox Company relevant to today’s new generation.

Rita Gorenberg
Manager, Public Relations and Social Media, The Clorox Company

Leslie Schrader
Partner and Director, DC Brand Marketing Practice, Consumer Health and Wellness, Ketchum

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On Target: Hitting the Sweet Spot of Communications Campaigns by Leveraging Analysis and Assessment Tools

Coolidge

Learn how the military performs ongoing analyses and assessment of its public affairs programs to ensure that engagement strategies stay on track.

Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Affairs Officer, Air Force Reserve

Capt. Jason T. Hasbrouck
Chief of Opinion and Research, Air Force Public Affairs

Karin Drinkhall, APR
Team Lead, Communication Assessment Services, Office of the Chief, Army Public Affairs

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Reposition, Reset or Spin Off: What Wall Street Needs to Know and How to Say It

Virginia A/B

Learn how to chart the path to value creation when repositioning a major consumer brand.

Mike Aabram
Director, Corporate Relations, Allstate Insurance Co.

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Confidence, Not Reputation, Is the Key to Influencing Stakeholder Behaviors

Coolidge

Take a look at the findings of FTI Consulting’s “Enterprise Value Study,” which has established “confidence” as the single attribute that has the greatest influence on achieving communications-enabled business outcomes.

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International Media Analysis Made Simple

Delaware A

Gain an eight-step process to help you understand the media landscape in every country, as well as insight into the Project Management Triangle (speed, quality, cost).

Margot Sinclair Savell
Senior Vice President, Global Measurement Research and Data Insights, Hill+Knowlton Strategies

Angela Jeffrey, APR
Director U.S., Strategy, Salience Insight

Michael Daniels
Global Commercial Director , Salience Insight

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Public Relations Research Presentations Showcase

Washington 1

Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Zongchao Cathy Li
Doctoral Student, University of Miami

Maj. Clark Carpenter, M.A., APR+M
U.S. Marines

Tim Coombs, Ph.D.
University of Central Florida

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Melissa D. Dodd, Ph.D.
University of Central Florida

Marianne Eisenmann
Head, Communication Research and Measurement, Chandler Chicco Companies

David Geddes, Ph.D.
Founder, Communications Research Consultancy, Geddes Analytics

Michelle Hinson
University of Florida

Sherry J. Holladay, Ph.D.
University of Central Florida

Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University

Julie O'Neil, Ph.D.
Texas Christian University

Capt. Staci Reidinger, M.A., MBA, APR+M
U.S. Marines

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

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Pairing Rioja Wine Producers With the U.S. Market

Washington 1

Hear about the “Wines of Rioja” campaign, and the many components that helped increase wine shipments 45 percent.

Pia Mara Finkell
Vice President, PadillaCRT

Pablo Olay
Vice President, PadillaCRT

Lauren Ray
Account Supervisor, PadillaCRT

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Surround Sound II: Reaching Minorities With Health Messages — A Follow-Up

Coolidge

This follow-up panel discussion to the PRSA 2012 International Conference will cover how program strategies have changed to match changes in the social determinants of health.

Ana Toro, APR
Senior Manager, Strategic Communications, ICF International

Devona Overton
Program Director, Strategic Communications, ICF International

Selena Ramkeesoon
Vice President, Strategic Communications, ICF International

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What Your Internal Communicators Should Be Doing — and Probably Aren’t

Washington 3/4

Examine the latest qualitative and quantitative research in best practices in global internal communications.

Peter Debreceny
Strategy Execution Consultant, Gagen MacDonald

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A Road Map for Managing Reputation

Delaware B

Unveil the specific drivers of reputation, as well as learn how to develop or enhance a research-based reputation road map.

Mark David Richards
Senior Vice President, Managing Supervisor, KRC Research

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Logic Is Overrated

Delaware A

Examine what it takes to harness big results, including decision drivers, such as sensory triggers, values and community consideration.

Andrea Coville
CEO, Brodeur Partners

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Branded Films: How Content Strategy Landed Wounded Warrior Project on MSNBC

Delaware B

Explore the strategy behind Wounded Warrior Project’s investment in content strategy, as well as discuss the integrated campaign that made the most of it.

David Modigliani
Co-Founder and Creative Director, FLOW Nonfiction

Mike Tolbert
Communications Specialist, Wounded Warrior Project

Ayla Hay
Executive Vice President, Communications, Wounded Warrior Project

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Crisis Comm: Why Not Having a Plan Is One of the Best Ways to Be Prepared

Virginia C

Discover an approach to crisis communications that focuses on process and flexibility, as well as 10 lessons learned during a piracy incident.

B.J. Talley
Director, Corporate Communications, ITT Exelis

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