See an Abbreviated Overview of the Conference

View Sessions by Specialization Track

Go Team! Managing and Motivating Across Generations for Best Results

Virginia A/B

Managing across multiple generations toward common goals can be difficult; learn ways to create a team and a results culture that spans the ages.

Tom Gable, APR, Fellow PRSA
CEO, Gable PR

Click for more details.

The Seven Disciplines of the Trusted Strategic Adviser

Washington 3/4

Discuss crucial career behaviors, goals and progress strategies that allow you to be valued as a strategist and called in earlier.

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

Katherine R. Fleck, Ph.D., APR
Visiting Assistant Professor, Ohio Northern University

Click for more details.

Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders

Virginia A/B

Hear lessons learned by industry icons as they moved up the corporate ladder and established careers in a brand new industry.

Gary McCormick, APR, Fellow PRSA
Director, Partnership Development, HGTV, Scripps Networks

Bill Heyman
Founder, President and CEO, Heyman Associates

Kathryn H. Beiser
Executive Vice President, Corporate Communications, Hilton Worldwide

Keith Burton
Partner, Brunswick Group

Click for more details.

Leading and Inspiring Employees in the Collaborative Economy

Harding

Learn the step-by-step approach that can help you inspire and motivate employees to collaborate in a variety of ways.

Lauren K. Gray
Project Manager, The Visual Brand

Amy Bishop
Senior Digital PR Strategist, DigitalRelevance

Click for more details.

Psychology of Crisis Management

Virginia A/B

Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

Click for more details.

Millennials as Leaders: Are They Ready?

Washington 1

Examine the results of focus group research designed to explore the future of Millennials in PR.

Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University

Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University

Click for more details.

Employee Advocates: A Company's Secret Weapon on Capitol Hill

Delaware B

Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.

Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner

Brian Monteiro
Director. Public Affairs, Liberty Mutual Insurance Group

Michele Jalbert
Attorney and Founder, Effective Advocates Collaborative

Click for more details.

PR at the Speed of Light

Virginia A/B

Participate in an in-depth discussion on the arc of the public relations profession.

Ray Kotcher
Senior Partner and Chairman, Ketchum

Click for more details.

Not a Simulation: Creating a Real Change Management Plan in Real Time

Virginia A/B

Walk through the construction of a change plan for an actual organization, and gain valuable insight you can apply to your own organization.

Gary Grates
Principal, Corporate and Strategy, W20 Group

Anthony D'Angelo, APR, Fellow PRSA
Senior Manager, Communications, ITT Corporation

Click for more details.

The Game of Risk: What’s the Problem and How to Manage It

Virginia A/B

Join this discussion on the kinds of risk that PR practitioners face, and how each one presents its own set of opportunities and challenges.

Gregg C. Feistman
Associate Professor, Public Relations, Temple University

Gemma R. Puglisi
Assistant Professor, American University

Anthony LaFauce
Vice President, Digital, Porter Novelli

Click for more details.

Building Trust: How to Predict the Public’s Trust in Organizations

Virginia A/B

Discuss the key findings of a recent study of predictors of trust in organizations.

Bryan H. Reber
Professor, University of Georgia

Michael Cacciatore
Assistant Professor, University of Georgia

Ben Boyd
Deputy Chairman, Practices & Sectors and Global Chair, Corporate Practice, Edelman

Click for more details.