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PRSA 2014 International Conference Schedule: Monday, Oct. 13

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

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7:30–8 a.m.
Coffee Break
5:30–7:30 p.m.

Accreditation in Public Relations (APR) 50th Anniversary Celebration

Exhibit Hall B South

Join this “meet and greet” networking event and join PRSA leaders from across the country for a complimentary cup of coffee and continental breakfast. Learn about the process for achieving APR, as well as the value it can bring to your career.

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Coffee Break

Exhibit Hall A

A Maverick Manual for Success

Marriott Ballroom

Polly LaBarre was a founding member of Fast Company and is editorial director of MIX (Management Innovation eXchange). LaBarre is also co-author of the bestselling book, “Mavericks at Work: Why the Most Original Minds in Business Win,” which was named “Book of the Year” by The Economist.

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The Business Case for Diversity

Marriott Ballroom

Michael L. Lomax, Ph.D., is currently president and CEO of the United Negro College Fund (UNCF), the nation’s largest private provider of scholarships and other educational support to African American students. Lomax oversees UNCF's 400 scholarship programs, which award 10,000 scholarships a year worth more than $100 million.

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College of Fellows Mentoring

Washington 5/6

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

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The Future of Digital PR Is Integrated

Washington 3/4

Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.

Lee Odden
CEO, TopRank Online Marketing

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The Next Big Tech IPO: How to Build the Buzz and Cut the Noise

Roosevelt 2

Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.

Keyana Corliss
Account Supervisor, Business Technology Group, Merritt Group

Paul Wilke
Founder, Upright Position Communications

Doreen S. Jarman
Senior PR Manager, Tableau Software

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Psychology of Crisis Management

Virginia A/B

Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

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Communicating in a World of Mergers, Takeovers, Partnerships and Alliances

Virginia C

Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.

Karen J. Kessler
President, Evergreen Partners

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Getting Heard in Washington: Communications Strategies That Work

Delaware A

Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.

David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University

Jeffrey Davis
Senior Vice President, Media Relations, AARP

Byron Tau
Reporter, Politico

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Reigniting AT&T’s Engagement With the LGBT Community

Maryland C

Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.

Ryan Peal
Senior Vice President, Partner, General Manager, FleishmanHillard

L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing

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Social Media and Compliance in Financial Services

Harding

Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.

Denyette DePierro
Senior Counsel, American Bankers Association

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Dawn Kelly
Vice President, Global Communications, Prudential Financial, Inc.

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Worth the Time: Getting Involved With Public Relations Education

Delaware B

Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.

Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Gemma R. Puglisi
Assistant Professor, American University

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On Target: Hitting the Sweet Spot of Communications Campaigns by Leveraging Analysis and Assessment Tools

Coolidge

Learn how the military performs ongoing analyses and assessment of its public affairs programs to ensure that engagement strategies stay on track.

Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Affairs Officer, Air Force Reserve

Capt. Jason T. Hasbrouck
Chief of Opinion and Research, Air Force Public Affairs

Karin Drinkhall, APR
Team Lead, Communication Assessment Services, Office of the Chief, Army Public Affairs

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Harness the Power of Storytelling to Communicate Right From Wrong

Roosevelt 3

Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

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How to Conduct an Effective Social Media Audit

Wilson A/B/C

Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.

Peter R. Scott, APR
Vice President, Development, North American Veterinary Community

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Mobile Strategy and Denial: Avoiding a "House of Cards"

Maryland A/B

Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.

Dave Fletcher
Founder and Executive Director, The Mechanism

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A Convergence of Disciplines: How Big Data is Merging PR, Marketing and Advertising Into a Shared Practice

Maryland A/B

Learn how big data is contributing to the convergence of PR, marketing and advertising departments across organizations.

Kye Strance
President, iQ media

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Ahead of the Curve: Implementing a Paid, Earned and Owned Strategy

Roosevelt 2

Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.

Mark Thabit
Senior Vice President, Marketing and Product Management, Vocus

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Brand USA Marketing Strategy

Wilson A/B/C

Learn about how the US markets itself to the world, and discover key trends shaping the future of inbound travel to the US.

Carroll Rheem
Vice President, Research and Analytics, Brand USA

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Let It Snow: SIMA's Small Budget Campaign Packs a Big Punch

Maryland C

Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.

Sheri Lynn Singer
President, Singer Communications

Martin B. Tirado, CAE
CEO, Snow & Ice Management Association

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Millennials as Leaders: Are They Ready?

Washington 1

Examine the results of focus group research designed to explore the future of Millennials in PR.

Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University

Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University

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Communication Next: How Communication Can Help Shape the Future of Higher Ed

Harding

Gain insight into innovation’s impact on communication strategies within the industry.

Brendan Streich
Senior Vice President, Edelman Atlanta

Susan C. Aldridge, Ph.D.
Senior Vice President, Online Learning, Drexel University

Cynthia Gallatin
COO and Associate Vice President, Online Programs, Quinnipiac University

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Innovation at Work: Killer PR Case Studies From Agency Leaders

Delaware B

Examine award-winning case studies showcasing innovative PR campaigns.

Mike Neumeier, APR
Principal, Arketi Group

Janet Tyler
CEO, Airfoil Public Relations

Indra Bowers
Founder and Chief Influence Officer, i.d.e.a.

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Understanding Culture in Hispanic Financial Communications

Coolidge

Learn about the cultural factors that must be considered when designing financial communication for Hispanics.

Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University

Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company

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Reposition, Reset or Spin Off: What Wall Street Needs to Know and How to Say It

Virginia A/B

Learn how to chart the path to value creation when repositioning a major consumer brand.

Mike Aabram
Director, Corporate Relations, Allstate Insurance Co.

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Lift Your Ideas Off the Screen

Washington 3/4

Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.

Ann Wylie
President, Wylie Communications

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The Power of Brand Journalism: Sharing Your Story From The Ground Up

Roosevelt 3

Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.

Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President, Marketing and Communications, Sharp HealthCare

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The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

Virginia C

Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.

Adele Cehrs
CEO, Epic PR Group

Keith David Little
Senior Manager, Media Relations and Public Affairs, Lockheed Martin

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Visual Storytelling Mastery

Delaware A

Learn how to create visually appealing content that tells great brand stories, captures the attention of your audience and makes them want to share it.

Gini Dietrich
Founder and CEO, Arment Dietrich

Amber Naslund
Senior Vice President, Marketing, Sysomos MAP and Heartbeat

Michael Smart
Principal, MichaelSMARTPR

Raleigh Wilkins
Senior Director, Sales, Marketwired

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The Intersection of PR and Politics in Washington, D.C.

Marriott Ballroom

Chuck Todd became moderator of NBC’s “Meet the Press” on Sept. 7. Previously, he was chief White House correspondent and political director of NBC News, as well as host of MSNBC's “The Daily Rundown." Todd also works as on-air political analyst for “NBC Nightly News With Brian Williams,” “TODAY” and MSNBC.

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Expert Express: Quick Learning

Exhibit Hall B South

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.

Ann Wylie
President, Wylie Communications

Mike Neumeier, APR
Principal, Arketi Group

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

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Competing Fairly and Winning: A View of Integrity, Ethics and Brand Protection

Wilson A/B/C

Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.

Annie Skinner
Media Relations Manager, U.S. Anti-Doping Agency

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Evolving PR to P+R: Wells Fargo's New Approach to Storytelling

Maryland A/B

Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.

Heather Sheriff
Head of Content Strategy, Internal Communications and New Media, Wells Fargo

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Navigating the Future of Business as a Hybrid PR Professional

Maryland C

Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.

Jess Noonan
Client Executive, Burson-Marsteller

Lauren K. Gray
Project Manager, The Visual Brand

Jonathan James Rochester
Community Manager, Make Me Social

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Employee Advocates: A Company's Secret Weapon on Capitol Hill

Delaware B

Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.

Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner

Brian Monteiro
Director. Public Affairs, Liberty Mutual Insurance Group

Michele Jalbert
Attorney and Founder, Effective Advocates Collaborative

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PR at the Speed of Light

Virginia A/B

Participate in an in-depth discussion on the arc of the public relations profession.

Ray Kotcher
Senior Partner and Chairman, Ketchum

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Fearless Future Leads: Matching Senior PR Independents and Strategic Clients

Harding

Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.

Michael Sheward, APR
President, Management Communications Strategies

Nathan Hokama, APR
Principal, Strategic Communication Solutions

Sandra M. Remey, M.A., APR
President, Remey Communications, LLC

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Innovation Comms: Use Science, Tech and Engineering Messages for Success

Virginia C

Learn how the principles that drive value for technology brands can be applied to consumer products.

Sam Sims
Director, Public Relations and Marketing, US Fleet Tracking

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Confidence, Not Reputation, Is the Key to Influencing Stakeholder Behaviors

Coolidge

Take a look at the findings of FTI Consulting’s “Enterprise Value Study,” which has established “confidence” as the single attribute that has the greatest influence on achieving communications-enabled business outcomes.

Christine DiBartolo
Managing Director, Corporate Communications Practice, Strategic Communications, FTI Consulting

Brent McGoldrick
Senior Managing Director, and Head, Strategy Consulting and Research Practice, Strategic Communications, FTI Consulting

Kathryn Covert Steel
Director, U.S. Media Relations and Public Affairs, Sanofi

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International Media Analysis Made Simple

Delaware A

Gain an eight-step process to help you understand the media landscape in every country, as well as insight into the Project Management Triangle (speed, quality, cost).

Margot Sinclair Savell
Senior Vice President, Global Measurement Research and Data Insights, Hill+Knowlton Strategies

Angela Jeffrey, APR
Director U.S., Strategy, Salience Insight

Michael Daniels
Global Commercial Director , Salience Insight

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Public Relations Research Presentations Showcase

Washington 1

Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Zongchao Cathy Li
Doctoral Student, University of Miami

Maj. Clark Carpenter, M.A., APR+M
U.S. Marines

Tim Coombs, Ph.D.
University of Central Florida

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Melissa D. Dodd, Ph.D.
University of Central Florida

Marianne Eisenmann
Head, Research and Analytics, Chandler Chicco Companies, part of inVentiv Health

David Geddes, Ph.D.
Founder, Communications Research Consultancy, Geddes Analytics

Michelle Hinson
University of Florida

Sherry J. Holladay, Ph.D.
University of Central Florida

Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University

Julie O'Neil, Ph.D.
Texas Christian University

Capt. Staci Reidinger, M.A., MBA, APR+M
U.S. Marines

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

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A Peek Behind the Curtain: PR Newswire and PR News 2014 Multimedia Survey Results Revealed

Roosevelt 2

Hear the results of the PR Newswire and PR News follow-up on the 2013 survey, which revealed that 76 percent of communicators planned to use more visual storytelling in 2014.

Larry Cardarelli
Executive Producer, MultiVu, a PR Newswire company

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Mastering Public Speaking: 10 Keys to Success

Roosevelt 3

Find best methods for preparing and delivering a winning speech or presentation, every time.

Virgil Scudder
President, Virgil Scudder & Associates, LLC

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Media Pitching for 2015: New Secrets That Work Now and in the Future

Washington 3/4

Receive dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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College of Fellows Mentoring

Washington 5/6

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

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Products & Exhibit Hall Reception

Exhibit Hall A

The Products & Exhibit Hall Reception is an educational opportunity where attendees join exhibitors for cocktails and refreshments, and learn through demonstrations how to make practical use of the latest products.

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#PRSAICON Tweetup

Marriott Foyer Mezzanine

At the #PRSAICON Tweetup, you can meet up with the "tweeps" you chat with via social media all year long for complimentary drinks and hors d'oeuvres before hitting the town.

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