For an abbreviated overview of the Conference, click here.

PRSA 2014 International Conference Schedule: Monday, Oct. 13

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

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8–9:45 a.m.
General Session
1–2:45 p.m.
Keynote Luncheon

General Session

The Future of PR Digital Is Integrated

Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.

Lee Odden
CEO, TopRank Online Marketing

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The Next Big Tech IPO: How to Build the Buzz and Cut the Noise

Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.

Keyana Corliss
Account Supervisor, Merritt Group

Paul Wilke
Founder, Upright Position Communications

Doreen S. Jarman
Senior PR Manager, Tableau Software

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Psychology of Crisis Management

Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

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Communicating in a World of Mergers, Takeovers, Partnerships and Alliances

Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.

Karen J. Kessler
President, Evergreen Partners

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Getting Heard in Washington: Communications Strategies That Work

Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.

David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University

Anna Palmer
Senior Reporter/Columnist, Politico

Jeffrey Davis
Senior Vice President, AARP

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Reigniting AT&T’s Engagement With the LGBT Community

Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.

Ryan Peal
Senior Vice President, Partner, General Manager, FleishmanHillard

L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing

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Social Media and Compliance in Financial Services

Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.

Denyette DePierro
Senior Counsel, American Bankers Association

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Dawn Kelly
Vice President, Global Communications, Prudential Financial, Inc.

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Worth the Time: Getting Involved With Public Relations Education

Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.

Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Gemma R. Puglisi
Assistant Professor, American University

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Every Airman Counts: Reimaging the Air Force

Hear how social media and multimedia platforms helped bring a cultural transformation within the Air Force and a change in external attitudes.

Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Affairs Officer, Air Force Reserve

Joel Fortner
Director, Pentagon Communications Team, U.S. Air Force

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Harness the Power of Storytelling to Communicate Right From Wrong

Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

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How to Conduct an Effective Social Media Audit

Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.

Peter R. Scott, APR
Vice President, Development, North American Veterinary Community

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Mobile Strategy and Denial: Avoiding a "House of Cards"

Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.

Dave Fletcher
Founder and Executive Director, The Mechanism

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Ahead of the Curve: Implementing a Paid, Earned and Owned Strategy

Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.

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Let It Snow: SIMA's Small Budget Campaign Packs a Big Punch

Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.

Sheri Lynn Singer
President, Singer Communications

Brian Birch
CEO, Snow & Ice Management Association

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Reimagining the Marriott Hotels Brand With “Travel Brilliantly”

Explore “Travel Brilliantly,” an integrated campaign that targets the next generation traveler.

Courtney Engel
Vice President, Public Relations, Grey Activation & PR

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Millennials as Leaders: Are They Ready?

Examine the results of focus group research designed to explore the future of Millennials in PR.

Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University

Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University

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Communication Next: How Communication Can Help Shape the Future of Higher Ed

Gain insight into innovation’s impact on communication strategies within the industry.

Barry Shiller
Associate Vice President, Marketing and Communications, San Jose State University

Matthew Nagel, APR
Director, Media Relations, Georgia Institute of Technology

Susan Aldridge
Senior Vice President, Online Learning, Drexel University

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Innovation at Work: Killer PR Case Studies From Agency Leaders

Examine award-winning case studies showcasing innovative PR campaigns.

Mike Neumeier, APR
Principal, Arketi Group

Janet Tyler
CEO, Airfoil Public Relations

Indra Bowers
Founder and Chief Influence Officer, i.d.e.a.

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Understanding Culture in Hispanic Financial Communications

Learn about the cultural factors that must be considered when designing financial communication for Hispanics.

Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University

Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company

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Reposition, Reset or Spin Off: What Wall Street Needs to Know and How to Say It

Learn how to chart the path to value creation when repositioning a major consumer brand.

Mike Aabram
Director, Corporate Relations, Allstate Insurance Co.

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Lift Your Ideas Off the Screen

Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.

Ann Wylie
President, Wylie Communications

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The Power of Brand Journalism: Sharing Your Story From The Ground Up

Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.

Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President and Chief Communication Officer, Kaiser Permanente

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The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.

Adele Cehrs
CEO, Epic PR Group

Keith David Little
Senior Manager, Media Relations, Lockheed Martin

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Keynote Luncheon

Expert Express: Quick Learning

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.

Ann Wylie
President, Wylie Communications

Mike Neumeier, APR
Principal, Arketi Group

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

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Competing Fairly and Winning: A View of Integrity, Ethics and Brand Protection

Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.

Annie Skinner
Media Relations Manager, U.S. Anti-Doping Agency

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Evolving PR to P+R: Wells Fargo's New Approach to Storytelling

Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.

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Navigating the Future of Business as a Hybrid PR Professional

Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.

Jess Noonan
Client Executive, Burson-Marsteller

Lauren Gray
Junior Associate, Finn Partners

Jonathan James Rochester
Community Manager, Make Me Social

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Employee Advocates: A Company's Secret Weapon on Capitol Hill

Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.

Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner

Brian Monteiro
Director. Public Affairs, Liberty Mutual Insurance Group

Michele Jalbert
Attorney and Founder, Effective Advocates Collaborative

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Fearless Future Leads: Matching Senior PR Independents and Strategic Clients

Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.

Michael Sheward, APR
President, Management Communications Strategies

Nathan Hokama, APR
Principal, Strategic Communication Solutions

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Innovation Comms: Use Science, Tech and Engineering Messages for Success

Learn how the principles that drive value for technology brands can be applied to consumer products.

Kevin Sangsland, APR
Vice President, Airfoil Public Relations, Inc.

Joseph Folan
Digital Marketing Director, M*Modal

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PR at the Speed of Light

Participate in an in-depth discussion on the arc of the public relations profession.

Ray Kotcher
Senior Partner and Chairman, Ketchum

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Public Relations Research Presentations Showcase

Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.

Don Stacks, Ph.D.
Associate Professor, Public Relations, University of Miami

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

Michelle Hinson
University of Florida

Marianne Eisenmann
Head, Communication Research and Measurement, Chandler Chicco Companies

Sherry J. Holladay, Ph.D.
University of Central Florida

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University

Tim Coombs, Ph.D.
University of Central Florida

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Melissa D. Dodd, Ph.D.
University of Central Florida

Julie O'Neil, Ph.D.
Texas Christian University

Maj. Clark Carpenter, M.A., APR+M
U.S. Marines

Capt. Staci Reidinger, M.A., MBA, APR+M
U.S. Marines

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Mastering Public Speaking: 10 Keys to Success

Find best methods for preparing and delivering a winning speech or presentation, every time.

Virgil Scudder
President, Virgil Scudder & Associates, LLC

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Media Pitching for 2015: New Secrets That Work Now and in the Future

Receive dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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