For an abbreviated overview of the Conference, click here.

PRSA 2014 International Conference Schedule: Monday, Oct. 13

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

« View by Track

A Maverick Manual for Success

Polly LaBarre was a founding member of Fast Company and is editorial director of MIX (Management Innovation eXchange). LaBarre is also co-author of the bestselling book, “Mavericks at Work: Why the Most Original Minds in Business Win,” which was named “Book of the Year” by The Economist.

Click for more details.

The Business Case for Diversity

Michael L. Lomax, Ph.D., is currently president and CEO of the United Negro College Fund (UNCF), the nation’s largest private provider of scholarships and other educational support to African American students. Lomax oversees UNCF's 400 scholarship programs, which award 10,000 scholarships a year worth more than $100 million.

Click for more details.

The Future of Digital PR Is Integrated

Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.

Lee Odden
CEO, TopRank Online Marketing

Click for more details.

The Next Big Tech IPO: How to Build the Buzz and Cut the Noise

Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.

Keyana Corliss
Director, Business Technology Group, Merritt Group

Paul Wilke
Founder, Upright Position Communications

Doreen S. Jarman
Senior PR Manager, Tableau Software

Click for more details.

Psychology of Crisis Management

Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.

Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.

Click for more details.

Communicating in a World of Mergers, Takeovers, Partnerships and Alliances

Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.

Karen J. Kessler
President, Evergreen Partners

Click for more details.

Getting Heard in Washington: Communications Strategies That Work

Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.

David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University

Anna Palmer
Senior Reporter/Columnist, Politico

Jeffrey Davis
Senior Vice President, AARP

Click for more details.

Reigniting AT&T’s Engagement With the LGBT Community

Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.

Ryan Peal
Senior Vice President, Partner, General Manager, FleishmanHillard

L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing

Click for more details.

Social Media and Compliance in Financial Services

Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.

Denyette DePierro
Senior Counsel, American Bankers Association

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Dawn Kelly
Vice President, Global Communications, Prudential Financial, Inc.

Click for more details.

Worth the Time: Getting Involved With Public Relations Education

Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.

Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Gemma R. Puglisi
Assistant Professor, American University

Click for more details.

Harness the Power of Storytelling to Communicate Right From Wrong

Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

Click for more details.

How to Conduct an Effective Social Media Audit

Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.

Peter R. Scott, APR
Vice President, Development, North American Veterinary Community

Click for more details.

Mobile Strategy and Denial: Avoiding a "House of Cards"

Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.

Dave Fletcher
Founder and Executive Director, The Mechanism

Click for more details.

A Convergence of Disciplines: How Big Data is Merging PR, Marketing and Advertising Into a Shared Practice

Learn how big data is contributing to the convergence of PR, marketing and advertising departments across organizations.

Kye Strance
President, iQ media

Click for more details.

Ahead of the Curve: Implementing a Paid, Earned and Owned Strategy

Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.

Mark Thabit
Senior Vice President, Marketing and Product Management, Vocus

Click for more details.

Let It Snow: SIMA's Small Budget Campaign Packs a Big Punch

Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.

Sheri Lynn Singer
President, Singer Communications

Brian Birch
CEO, Snow & Ice Management Association

Click for more details.

Reimagining the Marriott Hotels Brand With “Travel Brilliantly”

Explore “Travel Brilliantly,” an integrated campaign that targets the next generation traveler.

Click for more details.

Millennials as Leaders: Are They Ready?

Examine the results of focus group research designed to explore the future of Millennials in PR.

Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University

Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University

Click for more details.

Communication Next: How Communication Can Help Shape the Future of Higher Ed

Gain insight into innovation’s impact on communication strategies within the industry.

Brendan Streich
Vice President, Edelman Atlanta

Susan Aldridge
Senior Vice President, Online Learning, Drexel University

Click for more details.

Innovation at Work: Killer PR Case Studies From Agency Leaders

Examine award-winning case studies showcasing innovative PR campaigns.

Mike Neumeier, APR
Principal, Arketi Group

Janet Tyler
CEO, Airfoil Public Relations

Indra Bowers
Founder and Chief Influence Officer, i.d.e.a.

Click for more details.

Understanding Culture in Hispanic Financial Communications

Learn about the cultural factors that must be considered when designing financial communication for Hispanics.

Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University

Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company

Click for more details.

Reposition, Reset or Spin Off: What Wall Street Needs to Know and How to Say It

Learn how to chart the path to value creation when repositioning a major consumer brand.

Mike Aabram
Director, Corporate Relations, Allstate Insurance Co.

Click for more details.

Lift Your Ideas Off the Screen

Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.

Ann Wylie
President, Wylie Communications

Click for more details.

The Power of Brand Journalism: Sharing Your Story From The Ground Up

Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.

Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President, Marketing and Communications, Sharp HealthCare

Click for more details.

The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.

Adele Cehrs
CEO, Epic PR Group

Keith David Little
Senior Manager, Media Relations, Lockheed Martin

Click for more details.

Visual Storytelling Mastery

Learn how to create and share visually appealing content that ignites passion and action, and captures the attention of your audience.

Click for more details.

The Intersection of PR and Politics in Washington, D.C.

Chuck Todd currently serves as chief White House correspondent and political director of NBC News, as well as host of MSNBC's “The Daily Rundown." On Sept. 7, he will leave these positions to assume the role of moderator of NBC's "Meet the Press." Todd also works as on-air political analyst for “NBC Nightly News With Brian Williams,” “TODAY,” “Meet the Press” and MSNBC.

Click for more details.

Expert Express: Quick Learning

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.

Ann Wylie
President, Wylie Communications

Mike Neumeier, APR
Principal, Arketi Group

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

Click for more details.

Competing Fairly and Winning: A View of Integrity, Ethics and Brand Protection

Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.

Annie Skinner
Media Relations Manager, U.S. Anti-Doping Agency

Click for more details.

Evolving PR to P+R: Wells Fargo's New Approach to Storytelling

Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.

Arati Randolph
Senior Vice President, Internal Communications and News Media, Wells Fargo

Click for more details.

Navigating the Future of Business as a Hybrid PR Professional

Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.

Jess Noonan
Client Executive, Burson-Marsteller

Lauren K. Gray
Project Manager, The Visual Brand

Jonathan James Rochester
Community Manager, Make Me Social

Click for more details.

Employee Advocates: A Company's Secret Weapon on Capitol Hill

Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.

Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner

Brian Monteiro
Director. Public Affairs, Liberty Mutual Insurance Group

Michele Jalbert
Attorney and Founder, Effective Advocates Collaborative

Click for more details.

PR at the Speed of Light

Participate in an in-depth discussion on the arc of the public relations profession.

Ray Kotcher
Senior Partner and Chairman, Ketchum

Click for more details.

Fearless Future Leads: Matching Senior PR Independents and Strategic Clients

Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.

Michael Sheward, APR
President, Management Communications Strategies

Nathan Hokama, APR
Principal, Strategic Communication Solutions

Click for more details.

Innovation Comms: Use Science, Tech and Engineering Messages for Success

Learn how the principles that drive value for technology brands can be applied to consumer products.

Kevin Sangsland, APR
Vice President, Airfoil Public Relations, Inc.

Joseph Folan
Digital Marketing Director, M*Modal

Click for more details.

International Media Analysis Made Simple

Gain an eight-step process to help you understand the media landscape in every country, as well as insight into the Project Management Triangle (speed, quality, cost).

Margot Sinclair Savell
Senior Vice President, Global Measurement Research and Data Insights, Hill+Knowlton Strategies

Angela Jeffrey, APR
Director, Strategy, Salience Insight

Michael Daniels
Global Commercial Director , Salience Insight

Click for more details.

Public Relations Research Presentations Showcase

Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.

Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami

Zongchao Cathy Li
Doctoral Student, University of Miami

Maj. Clark Carpenter, M.A., APR+M
U.S. Marines

Tim Coombs, Ph.D.
University of Central Florida

Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University

Melissa D. Dodd, Ph.D.
University of Central Florida

Marianne Eisenmann
Head, Communication Research and Measurement, Chandler Chicco Companies

David Geddes, Ph.D.
Founder, Communications Research Consultancy, Geddes Analytics

Michelle Hinson
University of Florida

Sherry J. Holladay, Ph.D.
University of Central Florida

Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University

Julie O'Neil, Ph.D.
Texas Christian University

Capt. Staci Reidinger, M.A., MBA, APR+M
U.S. Marines

Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University

Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University

Click for more details.

A Peek Behind the Curtain: PR Newswire and PR News 2014 Multimedia Survey Results Revealed

Hear the results of the PR Newswire and PR News follow-up on the 2013 survey, which revealed that 76 percent of communicators planned to use more visual storytelling in 2014.

Click for more details.

Mastering Public Speaking: 10 Keys to Success

Find best methods for preparing and delivering a winning speech or presentation, every time.

Virgil Scudder
President, Virgil Scudder & Associates, LLC

Click for more details.

Media Pitching for 2015: New Secrets That Work Now and in the Future

Receive dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

Click for more details.