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Exhibit Hall B South
Join this “meet and greet” networking event and join PRSA leaders from across the country for a complimentary cup of coffee and continental breakfast. Learn about the process for achieving APR, as well as the value it can bring to your career.
Exhibit Hall A
Michael L. Lomax, Ph.D., is currently president and CEO of the United Negro College Fund (UNCF), the nation’s largest private provider of scholarships and other educational support to African American students. Lomax oversees UNCF's 400 scholarship programs, which award 10,000 scholarships a year worth more than $100 million.
Polly LaBarre was a founding member of Fast Company and is editorial director of MIX (Management Innovation eXchange). LaBarre is also co-author of the bestselling book, “Mavericks at Work: Why the Most Original Minds in Business Win,” which was named “Book of the Year” by The Economist.
College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.
Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.
Karen J. Kessler
President, Evergreen Partners
Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.
CEO, TopRank Online Marketing
Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.
David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University
Senior Vice President, Media Relations, AARP
Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.
Communications Consultant, Rob Biesenbach LLC
Senior Vice President and Chief Ethics Officer, Ruder Finn
Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.
Peter R. Scott, APR
Vice President, Development, North American Veterinary Community
Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.
Founder and Executive Director, The Mechanism
Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.
Account Supervisor, Business Technology Group, Merritt Group
Founder, Upright Position Communications
Doreen S. Jarman
Senior PR Manager, Tableau Software
Learn how the military performs ongoing analyses and assessment of its public affairs programs to ensure that engagement strategies stay on track.
Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Affairs Officer, Air Force Reserve
Capt. Jason T. Hasbrouck
Chief of Opinion and Research, Air Force Public Affairs
Karin Drinkhall, APR
Team Lead, Communication Assessment Services, Office of the Chief, Army Public Affairs
Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.
Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.
Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.
Senior Vice President, Partner, General Manager, FleishmanHillard
L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing
Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.
Senior Counsel, American Bankers Association
Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University
Vice President, Global Communications, Prudential Financial, Inc.
Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.
Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University
Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University
Gemma R. Puglisi
Assistant Professor, American University
Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.
Senior Vice President, Marketing and Product Management, Vocus
Learn about how the US markets itself to the world, and discover key trends shaping the future of inbound travel to the US.
Vice President, Research and Analytics, Brand USA
Gain insight into innovation’s impact on communication strategies within the industry.
Senior Vice President, Edelman Atlanta
Susan C. Aldridge, Ph.D.
Senior Vice President, Online Learning, Drexel University
COO and Associate Vice President, Online Programs, Quinnipiac University
Learn how big data is contributing to the convergence of PR, marketing and advertising departments across organizations.
President, iQ media
Examine award-winning case studies showcasing innovative PR campaigns.
Mike Neumeier, APR
Principal, Arketi Group
CEO, Airfoil Public Relations
Founder and Chief Influence Officer, i.d.e.a.
Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.
Sheri Lynn Singer
President, Singer Communications
Martin B. Tirado, CAE
CEO, Snow & Ice Management Association
Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.
President, Wylie Communications
Examine the results of focus group research designed to explore the future of Millennials in PR.
Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University
Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University
Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.
Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President, Marketing and Communications, Sharp HealthCare
Learn how to chart the path to value creation when repositioning a major consumer brand.
Director, Corporate Relations, Allstate Insurance Co.
Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.
CEO, Epic PR Group
Keith David Little
Senior Manager, Media Relations and Public Affairs, Lockheed Martin
Learn about the cultural factors that must be considered when designing financial communication for Hispanics.
Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University
Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company
Learn how to create visually appealing content that tells great brand stories, captures the attention of your audience and makes them want to share it.
Founder and CEO, Arment Dietrich
Senior Vice President, Marketing, Sysomos MAP and Heartbeat
Senior Director, Sales, Marketwired
Chuck Todd became moderator of NBC’s “Meet the Press” on Sept. 7. Previously, he was chief White House correspondent and political director of NBC News, as well as host of MSNBC's “The Daily Rundown." Todd also works as on-air political analyst for “NBC Nightly News With Brian Williams,” “TODAY” and MSNBC.
Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.
Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.
Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.
Media Relations Manager, U.S. Anti-Doping Agency
Take a look at the findings of FTI Consulting’s “Enterprise Value Study,” which has established “confidence” as the single attribute that has the greatest influence on achieving communications-enabled business outcomes.
Managing Director, Corporate Communications Practice, Strategic Communications, FTI Consulting
Senior Managing Director, and Head, Strategy Consulting and Research Practice, Strategic Communications, FTI Consulting
Kathryn Covert Steel
Director, U.S. Media Relations and Public Affairs, Sanofi
Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.
Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner
Director. Public Affairs, Liberty Mutual Insurance Group
Attorney and Founder, Effective Advocates Collaborative
Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.
Head of Content Strategy, Internal Communications and New Media, Wells Fargo
Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.
Michael Sheward, APR
President, Management Communications Strategies
Nathan Hokama, APR
Principal, Strategic Communication Solutions
Sandra M. Remey, M.A., APR
President, Remey Communications, LLC
Learn how the principles that drive value for technology brands can be applied to consumer products.
Director, Public Relations and Marketing, US Fleet Tracking
Gain an eight-step process to help you understand the media landscape in every country, as well as insight into the Project Management Triangle (speed, quality, cost).
Margot Sinclair Savell
Senior Vice President, Global Measurement Research and Data Insights, Hill+Knowlton Strategies
Angela Jeffrey, APR
Director U.S., Strategy, Salience Insight
Global Commercial Director , Salience Insight
Find best methods for preparing and delivering a winning speech or presentation, every time.
President, Virgil Scudder & Associates, LLC
Receive dozens of practical tips that will immediately boost your media and blog coverage.
Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.
Client Executive, Burson-Marsteller
Lauren K. Gray
Project Manager, The Visual Brand
Jonathan James Rochester
Community Manager, Make Me Social
Hear the results of the PR Newswire and PR News follow-up on the 2013 survey, which revealed that 76 percent of communicators planned to use more visual storytelling in 2014.
Executive Producer, MultiVu, a PR Newswire company
Participate in an in-depth discussion on the arc of the public relations profession.
Senior Partner and Chairman, Ketchum
Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.
Don Stacks, Ph.D.
Associate Professor, Public Relations and Corporate Communication, University of Miami
Zongchao Cathy Li
Doctoral Student, University of Miami
Maj. Clark Carpenter, M.A., APR+M
Tim Coombs, Ph.D.
University of Central Florida
Melissa D. Dodd, Ph.D.
University of Central Florida
Head, Research and Analytics, Chandler Chicco Companies, part of inVentiv Health
David Geddes, Ph.D.
Founder, Communications Research Consultancy, Geddes Analytics
University of Florida
Sherry J. Holladay, Ph.D.
University of Central Florida
Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University
Julie O'Neil, Ph.D.
Texas Christian University
Capt. Staci Reidinger, M.A., MBA, APR+M
Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University
Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University
The Products & Exhibit Hall Reception is an educational opportunity where attendees join exhibitors for cocktails and refreshments, and learn through demonstrations how to make practical use of the latest products.
Marriott Foyer Mezzanine
At the #PRSAICON Tweetup, you can meet up with the "tweeps" you chat with via social media all year long for complimentary drinks and hors d'oeuvres before hitting the town.