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Discover how the changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers.
CEO, TopRank Online Marketing
Explore an IPO plan that integrates well into a company’s broader PR plan, leading up to IPO day.
Account Supervisor, Merritt Group
Founder, Upright Position Communications
Doreen S. Jarman
Senior PR Manager, Tableau Software
Learn how crisis teams work in the real world, and gain ideas to help your team overcome stress and uncertainty.
Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.
Discuss the challenges, accomplishments and takeaways of marketing, branding and communicating a partnership between seven well-established institutions.
Karen J. Kessler
President, Evergreen Partners
Learn about the process of representing a point of view in Washington, D.C., as well as PR best practices to support the advocacy efforts of your client or company.
David Rehr, Ph.D.
Professor, Graduate School of Policy Management, The George Washington University
Senior Reporter/Columnist, Politico
Senior Vice President, AARP
Learn about the PR plan that helped reignite LGBT engagement efforts for a major telecommunications brand.
Senior Vice President, Partner, General Manager, FleishmanHillard
L. Michelle Smith
Lead, Diversity Corporate Communications, AT&T Global Marketing
Get an in-depth look at social media compliance and regulations that are unique to the financial services industry.
Senior Counsel, American Bankers Association
Marcia DiStaso, Ph.D.
Assistant Professor, Pennsylvania State University
Vice President, Global Communications, Prudential Financial, Inc.
Gain tips on how full-time practitioners can make a significant contribution to the next generation of professionals.
Alisa Agozzino, Ph.D., APR
Assistant Professor, Ohio Northern University
Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University
Gemma R. Puglisi
Assistant Professor, American University
Hear how social media and multimedia platforms helped bring a cultural transformation within the Air Force and a change in external attitudes.
Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Affairs Officer, Air Force Reserve
Director, Pentagon Communications Team, U.S. Air Force
Gain practical advice on how to find, shape and tell better stories, and how to put those stories to use in communicating ethics to colleagues and clients.
Communications Consultant, Rob Biesenbach LLC
Senior Vice President and Chief Ethics Officer, Ruder Finn
Uncover the social media risks that keep executives up at night, and learn how you can help mitigate them.
Peter R. Scott, APR
Vice President, Development, North American Veterinary Community
Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile development and design.
Founder and Executive Director, The Mechanism
Take a look at the current state of media, and understand why incorporating advertising and marketing techniques into your PR campaigns is a must.
Discover how any organization can create an impactful PR campaign, regardless of staff size, budget or timeline.
Sheri Lynn Singer
President, Singer Communications
CEO, Snow & Ice Management Association
Explore “Travel Brilliantly,” an integrated campaign that targets the next generation traveler.
Vice President, Public Relations, Grey Activation & PR
Examine the results of focus group research designed to explore the future of Millennials in PR.
Diane S. Krider, Ph.D., APR
Associate Professor, Central Michigan University
Shirley A. Serini, Ph.D., APR, Fellow PRSA
Assistant Professor, Valdosta State University
Gain insight into innovation’s impact on communication strategies within the industry.
Associate Vice President, Marketing and Communications, San Jose State University
Matthew Nagel, APR
Director, Media Relations, Georgia Institute of Technology
Senior Vice President, Online Learning, Drexel University
Examine award-winning case studies showcasing innovative PR campaigns.
Mike Neumeier, APR
Principal, Arketi Group
CEO, Airfoil Public Relations
Founder and Chief Influence Officer, i.d.e.a.
Learn about the cultural factors that must be considered when designing financial communication for Hispanics.
Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University
Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo & Company
Learn how to chart the path to value creation when repositioning a major consumer brand.
Director, Corporate Relations, Allstate Insurance Co.
Learn how to use your display copy to pull readers into your piece, make your message more inviting, and communicate to flippers and skimmers.
President, Wylie Communications
Brand journalism is the latest buzz in a competitive marketplace that has been changed over the years by technology and social media. Discover how the power of brand journalism can highlight a brand and influence consumer choice.
Diane Gage Lofgren, APR, Fellow PRSA
Senior Vice President and Chief Communication Officer, Kaiser Permanente
Take a look at compelling real-life examples that introduce “The Spike Method” to help maximize your client's visibility, "virability" and profitability.
CEO, Epic PR Group
Keith David Little
Senior Manager, Media Relations, Lockheed Martin
Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.
Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.
Hear about the experience of the U.S. Anti-Doping Agency’s media relations manager on how she implemented a multifaceted communications plan in the midst of controversy.
Media Relations Manager, U.S. Anti-Doping Agency
Learn how Wells Fargo is using social media and brand journalism to tell its own story in the new world of Publishing + Relations.
Discuss the importance of becoming a hybrid PR professional to lead more successful, integrated campaigns.
Client Executive, Burson-Marsteller
Junior Associate, Finn Partners
Jonathan James Rochester
Community Manager, Make Me Social
Learn how to leverage your employees as advocates on Capitol Hill and deploy them to influence key policymakers.
Stacey Smith, APR, Fellow PRSA
Partner, Jackson Jackson & Wagner
Director. Public Affairs, Liberty Mutual Insurance Group
Attorney and Founder, Effective Advocates Collaborative
Hear a discussion about independent PR practitioners and their growth in working relationships with businesses and other groups.
Michael Sheward, APR
President, Management Communications Strategies
Nathan Hokama, APR
Principal, Strategic Communication Solutions
Learn how the principles that drive value for technology brands can be applied to consumer products.
Kevin Sangsland, APR
Vice President, Airfoil Public Relations, Inc.
Digital Marketing Director, M*Modal
Participate in an in-depth discussion on the arc of the public relations profession.
Senior Partner and Chairman, Ketchum
Join academics and colleagues for presentations from the 2014 International Public Relations Research Conference.
Don Stacks, Ph.D.
Associate Professor, Public Relations, University of Miami
Donald K. Wright, Ph.D., APR, Fellow PRSA
Professor, Public Relations, Boston University
University of Florida
Head, Communication Research and Measurement, Chandler Chicco Companies
Sherry J. Holladay, Ph.D.
University of Central Florida
Tina McCorkindale, Ph.D.
Assistant Professor, Public Relations, Appalachian State University
Tim Coombs, Ph.D.
University of Central Florida
Dustin W. Supa, Ph.D.
Assistant Professor, Public Relations, College of Communications, Boston University
Melissa D. Dodd, Ph.D.
University of Central Florida
Julie O'Neil, Ph.D.
Texas Christian University
Maj. Clark Carpenter, M.A., APR+M
Capt. Staci Reidinger, M.A., MBA, APR+M
Find best methods for preparing and delivering a winning speech or presentation, every time.
President, Virgil Scudder & Associates, LLC
Receive dozens of practical tips that will immediately boost your media and blog coverage.