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PRSA 2014 International Conference Schedule: Tuesday, Oct. 14

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

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9:15–9:45 a.m.
Coffee Break

Expert Express: Quick Learning

Exhibit Hall B South

Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.

Michael Smart
Principal, MichaelSMARTPR

Deirdre Breakenridge
CEO, Pure Performance Communications

Mike McDougall, APR
President, McDougall Communications

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Nonprofit Storytelling Across Social and Traditional Media

Roosevelt 2

Explore how nonprofits can build awareness of their programs while increasing traditional engagement with stakeholders.

Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

Greg Thomas
Lead Strategist, TMI Agency

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Turning Around “The Most Hated Company in America”

Wilson A/B/C

Discover how communications leaders transformed the “Most Hated Company in America.”

MaryBeth Vrees
Director, Customer Communications and Marketing, Pepco Holdings, Inc.

Myra Humphries Oppel, APR
Regional Director, Communications, Pepco Holdings, Inc.

Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.

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Not a Simulation: Creating a Real Change Management Plan in Real Time

Virginia A/B

Walk through the construction of a change plan for an actual organization, and gain valuable insight you can apply to your own organization.

Gary Grates
Principal, Corporate and Strategy, W20 Group

Anthony D'Angelo, APR, Fellow PRSA
Senior Manager, Communications, ITT Corporation

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Visual Communications: The Future of PR

Virginia C

Explore case studies that demonstrate how a picture can truly be worth 1,000 words, and reveal the subtle legal ramifications of visual communications.

Joseph J. Lewczak
Partner, Davis & Gilbert

Aric Simons
Partner, Robinson & Simons E.P.

Doug Simon
President and CEO, D S Simon Productions

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Work-Life Fit: Balancing Expectations and Reality

Maryland A/B

Hear how career expectations of work-life balance differ from reality, as well as the impact of work-life issues on the future of PR.

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University

Hua Jiang, Ph.D.
Assistant Professor, S. I. Newhouse School of Public Communications, Syracuse University

Bey-Ling Sha, Ph.D., APR
Professor, San Diego State University

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Pairing Rioja Wine Producers With the U.S. Market

Washington 1

Hear about the “Wines of Rioja” campaign, and the many components that helped increase wine shipments 45 percent.

Patrice A. Tanaka
Chief Counselor & Creative Strategist, PadillaCRT

Pia Mara Finkell
Vice President, PadillaCRT

Lauren Ray
Account Supervisor, PadillaCRT

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Surround Sound II: Reaching Minorities With Health Messages — A Follow-Up

Coolidge

This follow-up panel discussion to the PRSA 2012 International Conference will cover how program strategies have changed to match changes in the social determinants of health.

Ana Toro, APR
Senior Manager, Strategic Communications, ICF International

Devona Overton
Program Director, Strategic Communications, ICF International

Selena Ramkeesoon
Vice President, Strategic Communications, ICF International

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What Your Internal Communicators Should Be Doing — and Probably Aren’t

Washington 3/4

Examine the latest qualitative and quantitative research in best practices in global internal communications.

Peter Debreceny
Strategy Execution Consultant, Gagen MacDonald

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Telling Tech’s Story: PR Pros for the Digital Age

Maryland C

Get an overview of PR’s role in the tech industry, and the unique challenges of driving PR results for start-ups and global tech companies.

Rob Adler
Senior Vice President, Vantage PR

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Trusted Content: The Reason PR Should Own Content Marketing

Delaware A

Explore the importance of integrating trusted content into the content marketing mix, and why PR should own it.

Peyman Nilforoush
President, Powered

Tommy Cheng
Vice President, Strategic Marketing Science, Nielsen

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Using Communications to Drive Action: Implementing Measurement and Analysis That Show the Impact of Your PR Strategy in the Marketing Funnel

Roosevelt 3

Gorkana Group will share case studies of PR activity that helped drive target audiences along the marketing funnel toward action.

Jeni Chapman
Managing Director, Gorkana US

Sparky Zivin
Director, Brunswick Group

Elizabeth Stoltz
Senior Research Associate, Ketchum Global Research & Analytics

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What Journalists Want

Delaware B

Join a panel of journalists who will discuss their biggest pain points and pet peeves, and provide tips for engaging with journalists via social media.

Chitra Nawbatt
TV Anchor/Correspondent

Mike Piispanen
Vice President, Global Corporate Solutions-PR, NASDAQ OMX

Hadley Malcolm
Personal Finance Reporter, USA TODAY

Mike Snider
Technology Reporter, USA TODAY

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Coffee Break

Exhibit Hall A

Big Data and Analytics for Communications Pros: Why the Math Matters

Marriott Ballroom

Mike Buckley joined Facebook in 2013 as vice president of global business communications. He is responsible for all consumer, corporate, internal, international, monetization and policy communications. Buckley co-founded New Frontier Foods.

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Building Today's Reputation Task Force

Wilson A/B/C

Gain best practices for moving from a good brand voice to great social media voice.

Deirdre Breakenridge
CEO, Pure Performance Communications

John B. Mustin
CEO, Wasabi Rabbit

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Redefining a Brand: Harnessing the Power of Human Connections

Roosevelt 2

Explore an integrated campaign that redefined an energy brand into one that consumers can trust and retailers can be proud to represent.

Tom Lindell
Managing Director, Exponent Public Relations

Bryan Brignac
Account Supervisor, Exponent PR

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The Game of Risk: What’s the Problem and How to Manage It

Virginia A/B

Join this discussion on the kinds of risk that PR practitioners face, and how each one presents its own set of opportunities and challenges.

Gregg C. Feistman
Associate Professor, Public Relations, Temple University

Gemma R. Puglisi
Assistant Professor, American University

Anthony LaFauce
Vice President, Digital, Porter Novelli

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A Communications Vortex

Maryland A/B

Learn how associations and membership organizations move forward by staying strategic, utilizing measurement techniques and making the most of resources.

Robb Lee
Chief Marketing and Communications Officer, ASAE: The Center for Association Leadership

Sabrina Kidwai, APR, CAE
Senior Manager, Public Relations, ASAE: The Center for Association Leadership

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Global PR Around the World: PRSA Global Affairs Committee Best Practices

Coolidge

Learn best practices in global public relations, gathered by the members of PRSA Global Affairs Committee.

Katerina Tsetsura, Ph.D.
Associate Professor, University of Oklahoma

Quentin Alistair Langley
Senior Lecturer, University of Bedfordshire

Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor, University of North Carolina–Charlotte

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Protocol in PR: Dignitaries, DVs and Social Media ... What's Appropriate?

Washington 1

Examine real-world examples that illustrate PR protocol, as well as engage in a healthy discussion about useful protocol points.

Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office

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Yesterday’s Picket Is Today’s e-Protest: When Activism Hijacks Your Brand

Roosevelt 3

Get a profile what companies should consider before, during and after a social attack.

Meg Alexander
Lead, Issues and Reputation, Allidura Consumer

Benjamin Atkins
Chief Digital Officer, CCC West, Chandler Chicco Digital

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A Road Map for Managing Reputation

Delaware B

Unveil the specific drivers of reputation, as well as learn how to develop or enhance a research-based reputation road map.

Mark David Richards
Senior Vice President, Managing Supervisor, KRC Research

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Logic Is Overrated

Delaware A

Examine what it takes to harness big results, including decision drivers, such as sensory triggers, values and community consideration.

John Brodeur
Chairman, Brodeur Partners

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Media Pitching for 2015: New Secrets That Work Now and in the Future

Washington 3/4

Gain dozens of practical tips that will immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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Tips and Tricks for Effective Speaker Program Management

Maryland C

Get an outline the seven steps to establishing a successful corporate visibility speaker program.

Amy Scarlino
President and CEO, Catchpole Corporation

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Creating Brand Stories Through Adventure Sponsorship

Washington 1

Learn how Willis Group Holdings positioned itself as a corporate innovator and thought leader on global issues, gained high-profile media coverage and motivated staff to better identify with resilience.

Josh King
Senior Vice President, Global Communication and Corporate Affairs, First Data

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The Art and Science of Storytelling and Messaging Across Media Platforms

Wilson A/B/C

Get the formula for “Compelling Headlines, Verifiable Facts and Stories,” as well as a three-step process for developing stickier messages.

Andrew Gilman
President and CEO, CommCore

Geoff Livingston
Founder and President, Tenacity 5

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Building Trust: How to Predict the Public’s Trust in Organizations

Virginia A/B

Discuss the key findings of a recent study of predictors of trust in organizations.

Bryan H. Reber
Professor, University of Georgia

Michael Cacciatore
Assistant Professor, University of Georgia

Ben Boyd
Deputy Chairman, Practices & Sectors and Global Chair, Corporate Practice, Edelman

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FDA Communications: The Strategy Behind Public Health and Regulatory Activities

Hoover

Learn how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach its various stakeholders.

Steven Immergut
Acting Associate Commissioner, External Affairs, U.S. Food and Drug Administration

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I Want to Be Better at Advocacy: How to Effectively Influence Others

Washington 2

Learn the top 10 things you can do to effectively advocate for your causes and interests.

Julie Minerva
Managing Director, Federal Government Affairs and Public Policy Practice Group, Manatt, Phelps & Phillips LLP

Rick L. Callender
Director, Government Affairs, Santa Clara Valley Water District

Rachael Gibson
Director, Local Government Affairs, Santa Clara Valley Water District

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Branded Films: How Content Strategy Landed Wounded Warrior Project on MSNBC

Delaware B

Explore the strategy behind Wounded Warrior Project’s investment in content strategy, as well as discuss the integrated campaign that made the most of it.

David Modigliani
Co-Founder and Creative Director, FLOW Nonfiction

Mike Tolbert
Communications Specialist, Wounded Warrior Project

Ayla Hay
Executive Vice President, Communications, Wounded Warrior Project

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Crisis Comm: Why Not Having a Plan Is One of the Best Ways to Be Prepared

Virginia C

Discover an approach to crisis communications that focuses on process and flexibility, as well as 10 lessons learned during a piracy incident.

B.J. Talley
Director, Corporate Communications, ITT Exelis

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11 Deadly Presentation Sins: A Path to Redemption for Public Speakers

Maryland A/B

Learn practical techniques to help you overcome the worst presentation mistakes, and go into any speaking situation with confidence.

Rob Biesenbach
Communications Consultant, Rob Biesenbach LLC

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Pitching Challenging Brands

Coolidge

Find strategies to generate editorial coverage and word-of-mouth buzz for even the most challenging brands.

Susanne Vielhauer
Director, Sales and Marketing, Family Features Editorial Syndicate

Ellen LaNicca
Senior Vice President, Consumer Practice, PadillaCRT

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Producing Video Messaging With a Heartbeat in Corporate America

Delaware A

Take an opportunity to realize, pinpoint and discuss newly sophisticated approaches in designing and strengthening video messaging.

David M. Shapiro
Principal and Partner, David Shapiro Enterprises

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The Secrets of a Great Media Poll

Maryland C

Get best practices for media polling, based on an analysis of more than 800 unique pick-ups.

Emily C. Colligan
Vice President, KRC Research

Bradley Honan
CEO, KRC Research

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