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Exhibit Hall B South
Take advantage of quick learning opportunities in our 20-minute Expert Express sessions, where you’ll gain valuable insights and tools from leading communicators.
CEO, Pure Performance Communications
Mike McDougall, APR
President, McDougall Communications
Explore how nonprofits can build awareness of their programs while increasing traditional engagement with stakeholders.
Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco
Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.
Lead Strategist, TMI Agency
Discover how communications leaders transformed the “Most Hated Company in America.”
Director, Customer Communications and Marketing, Pepco Holdings, Inc.
Myra Humphries Oppel, APR
Regional Director, Communications, Pepco Holdings, Inc.
Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.
Walk through the construction of a change plan for an actual organization, and gain valuable insight you can apply to your own organization.
Principal, Corporate and Strategy, W20 Group
Anthony D'Angelo, APR, Fellow PRSA
Senior Manager, Communications, ITT Corporation
Explore case studies that demonstrate how a picture can truly be worth 1,000 words, and reveal the subtle legal ramifications of visual communications.
Joseph J. Lewczak
Partner, Davis & Gilbert
Partner, Robinson & Simons E.P.
President and CEO, D S Simon Productions
Hear how career expectations of work-life balance differ from reality, as well as the impact of work-life issues on the future of PR.
Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University
Hua Jiang, Ph.D.
Assistant Professor, S. I. Newhouse School of Public Communications, Syracuse University
Bey-Ling Sha, Ph.D., APR
Professor, San Diego State University
Hear about the “Wines of Rioja” campaign, and the many components that helped increase wine shipments 45 percent.
Patrice A. Tanaka
Chief Counselor & Creative Strategist, PadillaCRT
Pia Mara Finkell
Vice President, PadillaCRT
Account Supervisor, PadillaCRT
This follow-up panel discussion to the PRSA 2012 International Conference will cover how program strategies have changed to match changes in the social determinants of health.
Ana Toro, APR
Senior Manager, Strategic Communications, ICF International
Program Director, Strategic Communications, ICF International
Vice President, Strategic Communications, ICF International
Examine the latest qualitative and quantitative research in best practices in global internal communications.
Strategy Execution Consultant, Gagen MacDonald
Get an overview of PR’s role in the tech industry, and the unique challenges of driving PR results for start-ups and global tech companies.
Senior Vice President, Vantage PR
Explore the importance of integrating trusted content into the content marketing mix, and why PR should own it.
Vice President, Strategic Marketing Science, Nielsen
Gorkana Group will share case studies of PR activity that helped drive target audiences along the marketing funnel toward action.
Managing Director, Gorkana US
Director, Brunswick Group
Senior Research Associate, Ketchum Global Research & Analytics
Join a panel of journalists who will discuss their biggest pain points and pet peeves, and provide tips for engaging with journalists via social media.
Vice President, Global Corporate Solutions-PR, NASDAQ OMX
Personal Finance Reporter, USA TODAY
Technology Reporter, USA TODAY
Exhibit Hall A
Mike Buckley joined Facebook in 2013 as vice president of global business communications. He is responsible for all consumer, corporate, internal, international, monetization and policy communications. Buckley co-founded New Frontier Foods.
Gain best practices for moving from a good brand voice to great social media voice.
John B. Mustin
CEO, Wasabi Rabbit
Explore an integrated campaign that redefined an energy brand into one that consumers can trust and retailers can be proud to represent.
Managing Director, Exponent Public Relations
Account Supervisor, Exponent PR
Join this discussion on the kinds of risk that PR practitioners face, and how each one presents its own set of opportunities and challenges.
Gregg C. Feistman
Associate Professor, Public Relations, Temple University
Gemma R. Puglisi
Assistant Professor, American University
Vice President, Digital, Porter Novelli
Learn how associations and membership organizations move forward by staying strategic, utilizing measurement techniques and making the most of resources.
Chief Marketing and Communications Officer, ASAE: The Center for Association Leadership
Sabrina Kidwai, APR, CAE
Senior Manager, Public Relations, ASAE: The Center for Association Leadership
Learn best practices in global public relations, gathered by the members of PRSA Global Affairs Committee.
Katerina Tsetsura, Ph.D.
Associate Professor, University of Oklahoma
Quentin Alistair Langley
Senior Lecturer, University of Bedfordshire
Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor, University of North Carolina–Charlotte
Examine real-world examples that illustrate PR protocol, as well as engage in a healthy discussion about useful protocol points.
Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office
Get a profile what companies should consider before, during and after a social attack.
Lead, Issues and Reputation, Allidura Consumer
Chief Digital Officer, CCC West, Chandler Chicco Digital
Unveil the specific drivers of reputation, as well as learn how to develop or enhance a research-based reputation road map.
Mark David Richards
Senior Vice President, Managing Supervisor, KRC Research
Examine what it takes to harness big results, including decision drivers, such as sensory triggers, values and community consideration.
Chairman, Brodeur Partners
Gain dozens of practical tips that will immediately boost your media and blog coverage.
Get an outline the seven steps to establishing a successful corporate visibility speaker program.
President and CEO, Catchpole Corporation
Learn how Willis Group Holdings positioned itself as a corporate innovator and thought leader on global issues, gained high-profile media coverage and motivated staff to better identify with resilience.
Senior Vice President, Global Communication and Corporate Affairs, First Data
Get the formula for “Compelling Headlines, Verifiable Facts and Stories,” as well as a three-step process for developing stickier messages.
President and CEO, CommCore
Founder and President, Tenacity 5
Discuss the key findings of a recent study of predictors of trust in organizations.
Bryan H. Reber
Professor, University of Georgia
Assistant Professor, University of Georgia
Deputy Chairman, Practices & Sectors and Global Chair, Corporate Practice, Edelman
Learn how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach its various stakeholders.
Acting Associate Commissioner, External Affairs, U.S. Food and Drug Administration
Learn the top 10 things you can do to effectively advocate for your causes and interests.
Managing Director, Federal Government Affairs and Public Policy Practice Group, Manatt, Phelps & Phillips LLP
Rick L. Callender
Director, Government Affairs, Santa Clara Valley Water District
Director, Local Government Affairs, Santa Clara Valley Water District
Explore the strategy behind Wounded Warrior Project’s investment in content strategy, as well as discuss the integrated campaign that made the most of it.
Co-Founder and Creative Director, FLOW Nonfiction
Communications Specialist, Wounded Warrior Project
Executive Vice President, Communications, Wounded Warrior Project
Discover an approach to crisis communications that focuses on process and flexibility, as well as 10 lessons learned during a piracy incident.
Director, Corporate Communications, ITT Exelis
Learn practical techniques to help you overcome the worst presentation mistakes, and go into any speaking situation with confidence.
Communications Consultant, Rob Biesenbach LLC
Find strategies to generate editorial coverage and word-of-mouth buzz for even the most challenging brands.
Director, Sales and Marketing, Family Features Editorial Syndicate
Senior Vice President, Consumer Practice, PadillaCRT
Take an opportunity to realize, pinpoint and discuss newly sophisticated approaches in designing and strengthening video messaging.
David M. Shapiro
Principal and Partner, David Shapiro Enterprises
Get best practices for media polling, based on an analysis of more than 800 unique pick-ups.
Emily C. Colligan
Vice President, KRC Research
CEO, KRC Research