APR Boot Camp
Saturday, Oct. 13
Sunday, Oct. 14
Monday, Oct. 15
Tuesday, Oct. 16
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Yerba Buena Foyer
Salons 7 - 9
This award-winning composer will share his experience in setting Pandora’s overall strategy and vision, as well as discuss how he spends time traveling the country to connect with the tens of millions of Pandora users.
Founder and Chief Strategy Officer, Pandora
This consumer behavioral expert will highlight the implications of her recent study, “When Will Consumers Pay to Be Good?,” as well as analyze whether consumers reward corporations for their social responsibility practices, and if so, how much.
June Cotte, Ph.D.
Associate Professor of Marketing, Richard Ivey School of Business
Nob Hill C - D
Whether you have two employees or 200, having a well-oiled machine is critical to business success. Agencies, large and small, will learn which programs, policies and tools can smooth out operations, enhance profitability and boost employee morale.
Jean Elizabeth Gonsoulin
President, The Gonsoulin Group
Salons 14 - 15
With the acquisition and launch of major “green” brands came a deluge of questions from NGOs, bloggers and the media. Walk through the process taken to establish transparency and credibility, and the benefits of corporate responsibility (CR).
Vice President, Global Corporate Communications, Corporate Social Responsibility and Crisis Management , The Clorox Company
Just how much should you know about measurement at different points in your career? Discover easy ways to build research into public relations projects at any job level, and creative ideas on how to master those skills without always relying on books and seminars.
President, Sinickas Communications, Inc.
Golden Gate C2
Each year, a subcommittee of the Editorial Review Board of PRSA’s Public Relations Journal selects the “Top Five Articles” published in the Journal during the past year. Join a dynamic presentation of the articles featured in spring 2011 through winter 2012.
Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University
Salons 10 - 11
To be competitive in today’s global marketplace, companies cannot overlook people with disabilities as a significant part of HR and marketing. Gain insight into the four categories of disabilities, and the needs of employees and consumers with disabilities.
Social Media Manager, IBM
Golden Gate C1
What does it take to get the public relations function a permanent and respected seat at the corporate decision-making table? Join an open forum on PRSA’s business school initiative that seeks to have public relations taught to the corporate leaders of tomorrow.
Dean C. Kazoleas, APR
Professor and Director, Maxwell Center for International Communications and Media, California State University Fullerton
Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University
Terri L. Johnson, APR
Associate Professor, Eastern Illinois University
Salons 1 - 2
Overwhelmed by an exploding range of new communications avenues and tools? Embrace the chaos to create a “custom blend” strategy that crosses disciplines, unites divergent teams, generates results and leaves competitors in wonder.
Mike McDougall, APR
Managing Partner, McDougall Travers Collins
President, PMG PR
The minority population is poised to be a majority by 2042, making multicultural public relations an imperative for all brands. Find out how one Fortune50 company effectively communicates to media and consumers from over 14 different ethnic backgrounds.
Pawan J. Mehra
Co-Founder and Principal, Améredia, Inc.
Salons 5 - 6
In today’s market, it takes more than just a press release and product sample to get the attention of national bloggers. Learn how to work with bloggers on a deeper level, straight from the mouth of a nationally recognized blogger.
Ashley Walters, APR
Director of Word-Of-Mouth Marketing, Powerhouse Factories
Director of Integrated Communications, Rust-Oleum
Editor, Censational Girl
Nob Hill A - B
Story marketing campaigns featuring sponsored stories, posts and tweets on Facebook, Twitter
and YouTube reach your audience with the information they’re searching for. Explore “story
marketing” and learn how to engage key audiences more directly than ever before.
Vice President, Global Media Research, Cision
Public Relations and Digital Media Consultant, Social Studio
Salons 3 - 4
It’s not just fluff. Creative copy communicates more clearly, builds reader loyalty, creates a buzz for your topic and enhances credibility. Learn how to bring your messages to life with storytelling, wordplay and metaphor.
President, Wylie Communications
How do you grab journalists’ and bloggers’ attention every time, and follow up without annoying them? Walk away with practical tips that will immediately boost your media and blog coverage despite the transformation of the media landscape.
Are you unknowingly committing critical errors that negatively impact your role as a counselor? Learn the traps and biggest mistakes that keep your advice from being sought, plus strategies and tools to help avoid the pitfalls.
David Grossman, ABC, APR, Fellow PRSA
Founder and CEO, The Grossman Group
What is your role in whistleblowing? What is the ethics of reporting wrongdoing? Join a lively discussion of the results of a recent study on whistleblowing in Fortune1000 corporations. Take away tools to address whistleblowing in your own organization.
Cary A. Greenwood, Ph.D., APR, Fellow PRSA
Assistant Professor, Middle Tennessee State University
In an industry dependent upon engaging key stakeholders, how do you demonstrate the value of connections? Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged.
Head of Determinus, the research arm of the Chandler Chicco Companies, Chandler Chicco Companies
“It’s Not Raining Men: Why the Gender Gap in the Study of Public Relations?” “Outcomes of Communication Audits.” These topics and more make for a lively round table of popular papers presented at the International Public Relations Research Conference.
Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami
How do you break through the noise and reach target consumers? Join in a lively debate over which metrics truly matter and how they should be used to convey the value of communications to C-suite and high-level government executives.
Principal, Strategy and Organization, Booz Allen Hamilton
The Department of Veterans Affairs took bold steps to ensure the nation’s largest health care entity was engaging with patients and staff via social media. Get a revealing look at their approach, from policies, research and analytics to engagement.
Matt Rutherford, MBA, MPH
Health Systems Specialist, VHA Media Management, U. S. Department of Veterans Affairs
Some days it feels as if a half-dozen brand-name companies dominate the media. What’s it like handling public relations for these companies? How are their respective public relations departments organized? Join a trio of communications pros to get answers to these questions and more.
Founder, Flatiron Communications LLC
Editorial Director, Twitter
Manager of Technology and Engineering Communications, Facebook
Global Consumer Public Relations Manager, Skype
Golden Gate C3
What can Hollywood teach us about how to communicate more effectively? Just about everything that’s important to know. This engaging presentation takes the best lessons from stage and screen to help you communicate more creatively and successfully.
Consultant, Author, “Act Like You Mean Business”
How can you use competitive positioning, strategic messaging around trends, and crazy tactics to create a market in just a few years? Learn how to create public relations gold in a competitive situation, and get the market to echo your message to create a new industry.
Senior Vice President, Communications, salesforce.com
Vice President, Strategic Communications, salesforce.com
When a crisis hits, there’s a big difference between managing effectively and leading successfully. Through case studies and practical how-to’s, attendees will improve critical thinking and gain a personal action plan.
President, Kamer Consulting Group, LLC
What’s next in technology and communications? Where can you find and track new trends online? Get a revealing look at one company’s award-winning and engaging solutions for clients using trends.
Founder/Executive Creative Director, The Mechanism
The most successful executives speak powerfully, knowledgeably and succinctly, all thanks to media training. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
President, Wetherhead Communications
Whether a press conference, ribbon cutting or product launch, we’ve all had to plan events despite being short on time or money. Learn about all of the elements critical in planning a spectacular event on a shoestring budget, including go-to templates.
Noelle K. Afualo
Director of Public Relations, Simon Wong Engineering
The public wants to know if their financial institution is a good corporate citizen. Gain insights about how to enhance a company’s reputation through Corporate Social Responsibility, and internal and external communications best practices.
Executive Vice President and Head of Corporate Communications, Wells Fargo & Company
Alanson Van Fleet
Senior Vice President and Head of Social Responsibility and Executive Communications, Wells Fargo & Company
Senior Vice President of Corporate Communications, Western Region, Wells Fargo & Company
The PRSA Foundation is embarking on an ambitious set of plans to build a pipeline of diverse talent into public relations. Listen as the PRSA Foundation president and president-elect present ideas to attract a broad range of talented people to the profession.
Louis Capozzi, APR, Fellow PRSA
Adjunct Professor, New York University
Founder, Rymer & Assoc.
Gain insight into how to monitor and measure the impact of global public relations programs and intense, high profile media events.
Vice President, Research,, Cision
How do corporate executives, ethics officers and individuals react to threats of terrorism, violence and loss of reputation? How can we protect ourselves in an ethical manner? Corporate ethics and economic law professionals address these questions and more.
Senior Vice President and Chief Ethics Officer, Ruder Finn
Efraim Chalamish, Ph.D.
Professor, New York University School of Law
Chairman and Chief Executive Officer, DeepMile Networks
Organizations are upping their measurement game. Industry groups are creating standards. Social media measurement has emerged as one of the biggest needs for communications professionals. Get an overview of the latest best practices and measurement standards.
Katie Delahaye Paine, Fellow, SNCR; Member IPR Measurement Commission
CEO, KDPaine & Partners, LLC
Dozens of wild animals released in a populated area, the worst tornado ever to hit the U.S., the passage and possible repeal of Proposition 8; learn the keys to success in crisis communications from the experts who handled major crises in the news in 2011.
Peggy R. Bendel
President, Bendel Communications International
President , Singer Associates
Principal , David Perry & Associates
From customer service to internal communications and HR, social media is changing the way businesses — and public relations counselors — operate. Learn how to leverage your skills to lead the way in making your clients more social.
Account Executive, Edelman Digital
Senior Account Executive, Public Communications, Inc.
External Relations Professional, IBM
The highly regulated financial service industry can make social media risky business. Learn practical ways to simultaneously make the most of social media and maintain compliance standards.
Senior Counsel in the Office of Regulatory Policy, American Bankers Association (ABA)
Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University
Marketing and Public Relations, Baylake Bank
Game dynamics can create deeper levels of stakeholder engagement and produce outcomes unlike anything you’ve seen before. Discover the elements of games and Gamification that compel people to play, and how to apply those principles to public relations efforts.
Shel Holtz, ABC
Principal, Holtz Communications + Technology
With the advent of social infrastructure platforms and globalization trends, the public relations and agency world is changing. Join a panel of agency leaders in a dialogue on what the future holds and how our profession must change to accommodate changing needs.
Chief Executive Officer and President, GollinHarris
Rob Flaherty, APR
Senior Partner, President and CEO, Ketchum
Global Chairman and Chief Executive Officer, Hill+Knowlton Strategies
Co-CEO and founder, Airfoil Public Relations
What is “polyethnic” marketing? What can it do for your brand? Walk step-by-step through trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers.
Marcia Alesan Dawkins, Ph.D.
Writer, Speaker, Educator and Visiting Scholar, Brown University
The top boss calls because a Google search reveals less-than-flattering, ongoing discussions about your organization. What should you do? And how could you have avoided this? Learn how to manage and guide the discussion around your brand.
John Deveney, ABC, APR, Fellow PRSA
President, Deveney Communication
Join the Products & Exhibit Hall Reception, where attendees join exhibitors for refreshments and demonstrations of the latest products.
25 Maiden Lane
San Francisco, Calif. 94108
Attend the #PRSAICon Tweetup, where you can meet up with the “tweeps” you chat with via social media all year long for complimentary drinks and hors d’oeuvres before hitting the town.