We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Saturday, Oct. 26
Sunday, Oct. 27
Monday, Oct. 28
Tuesday, Oct. 29
« View by Track
Franklin Hall (Hotel Floor 4)
Franklin 2 (Hotel Floor 4)
Learn how to choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during a crisis. Go behind the scenes to hear how actual crises were handled, and participate in a group breakout session to work on a realistic scenario, and practice lessons learned.
Joan H. Gladstone, APR, Fellow PRSA
President and CEO, Gladstone International, Inc.
Franklin 4 (Hotel Floor 4)
This boot camp will equip you with the knowledge and information you need to build your new career in the public relations industry, whether you are a reporter, recent graduate or transitioning professional.
Robin Schell, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner
Franklin 1 (Hotel Floor 4)
This session will build on insights that were shared at the 2013 AMEC European Summit, and will give you a practical look at the important role of analytics in evaluating and advancing communications performance. You’ll also gain the tools and techniques that will help you better align your organization’s communications with business objectives and results.
Salon K (Hotel Floor 5)
Hear why most organizations do not manage reputation, and learn how you can control it like any other business asset.
John Doorley, M.S.
Founding Academic Director and Clinical Assistant Professor, New York University
Franklin 3 (Hotel Floor 4)
More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you will soon find yourself socializing with the chips, not attracting new friends and followers.
President, Wylie Communications
Salon I (Hotel Floor 5)
The Newcomers Orientation is where first-time attendees and those who want to get the most out of their Conference experience can connect and get tips from veterans for taking advantage of all Conference opportunities, including Professional Development, networking and social events.
Franklin 7 (Hotel Floor 4)
Find practical advice on how to prepare campaign entries for the Silver and Bronze Anvil Awards.
President and Founder, Goldman Communications Group
Kelly Womer, ABC, APR
Vice President and Partner, Linhart Public Relations
Salon J (Hotel Floor 5)
Get insight into the Fellows application process.
Mary Graybill, APR, Fellow PRSA
Founder, Graybill Communications
Margaret Ann Hennen, APR, Fellow PRSA
President and Founder, Hennen Communication, LLC
Maria P. Russell, APR, Fellow PRSA
Chair, Public Relations Department, S.I. Newhouse School, Syracuse University
Franklin 6 (Hotel Floor 4)
Gain a greater understanding of CEPR.
Susan Gonders, Ed.D.
Professor, Southeast Missouri State University
John L. Paluszek, APR, Fellow PRSA
Senior Counsel, Ketchum
Judith Phair, APR, Fellow PRSA
Founder, PhairAdvantage Communications, LLC
Franklin 5 (Hotel Floor 4)
Explore different perspectives on the entry-level credential from current UAB leadership, respected practitioners and accreditation chairs.
Janet Kacskos, APR
Director of Communications, Millersville University
Jay Rayburn, Ph.D., APR, Fellow PRSA, CPRC
Associate Professor, Florida State University
Salon L (Hotel Floor 5)
Find insight on how to make the transition from the practice of PR to the classroom.
Bob "Pritch" Pritchard, APR, Fellow PRSA
Lecturer and Faculty Adviser, Lindsey + Asp, University of Oklahoma
Jeanette Drake, Ph.D., APR, Fellow PRSA
Chair and Associate Professor of Communication, University of Findlay
Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University
Grand Ballroom (Hotel Floor 5)
During the opening keynote address, Brian Solis, principal analyst, Altimeter Group, will share how to maximize social engagement, recognize the potential of growing digital platforms, and deepen connections between organizations and key stakeholders through strategic infrastructures.
Explore what many believe to be very different worlds — PR and hacker culture.
Senior Vice President, Digital Integration, Edelman
Explore how to plan, prepare and engage in real-time marketing.
Executive Vice President, Technology and Digital Content, The MWW Group
Executive Vice President, Global Consumer Marketing Practice Leader, The MWW Group
Liberty A/B (Headhouse Tower)
Consider why the time is now for businesses to go beyond the product conversation to understanding, sparking and sustaining “the passion conversation,” or why your business is in business.
Word-of-mouth Inspiration Officer, Brains on Fire
Learn how DuPont, in partnership with Ogilvy PR, changed its reputation as a chemical company through a campaign that showcased its commitment to global food security.
Director, Global Public Affairs and Corporate Communications, DuPont
Global Managing Director, Public Affairs, Ogilvy PR
Discover how to increase business impact through a leadership model that reduces hierarchy and leverages organizational networks.
Amy M. Fry
Vice President, Public Affairs and Communications, Boehringer Ingelheim Pharmaceuticals, Inc.
Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc.
Hear how to increase client retention, maximize agency productivity and minimize staff turnover costs through virtual-instructor-led and on-demand, self-paced training.
Founder and CEO, Comply Socially
Details on Hilton's dynamic outreach to the LGBT community.
John Forrest Ales
Vice President, Global Brand Public Relations, Hilton Worldwide
President and Founder, Community Marketing, Inc.
Learn how to build mutually beneficial relationships with the rapidly growing Hispanic market.
Kathy R. Fitzpatrick, APR
Associate Dean, Graduate Programs and Research, School of Journalism and Mass Communication, Florida International University
President and Chief Marketing Officer, Camelo Communication
Adjunct Professor of Public Relations, Quinnipiac University
Deep dive into how to bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Social Media Analyst , The Coca-Cola Company
Learn how the Stabilizing Urban Neighborhoods (SUN) Initiative helped halt the foreclosure of 225 Massachusetts homeowners.
Principal, Sandy Bodner Strategic Communications LLC
CEO, Boston Community Capital
Find out how both agencies and in-house PR teams use social PR tools and how to redesign the traditional time-consuming media reporting process, into efficient, automated social media workflows.
CEO, Meritus Media
Director, Strategy, UX and Marketing, Netvibes
Vice President, Business Development - Americas, Netvibes
Review the seven enemies to ethical conduct in a crisis and the seven ways you can promote ethical decision making.
Liberty C (Headhouse Tower)
Through humorous TV clips and colorful anecdotes, sharpen your interview delivery and control techniques.
President, Wetherhead Communications
407-409 (Hotel Floor 4)
College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.
Check out how Saint-Gobain, in partnership with YouthBuild USA, leveraged the transformation of once-dilapidated properties into models of sustainability, securing unprecedented media attention and enhancing employee pride.
Vice President, Communications, Saint-Gobain Corporation
Dina Silver Pokedoff, APR
External Communications Manager, Saint-Gobain Corporation
Project Manager, Green Initiatives, YouthBuild USA
Director, Building Trades and Business Development, YouthBuild Philadelphia Charter School
Discover how the world’s smartest organizations and nonprofits are setting a new bar for giving through innovative strategic partnerships.
Mike McDougall, APR
President, McDougall Communications
Discuss the essential elements required to foster a long-term client/agency relationship with agency veterans.
Executive Vice President, North America Regional Director, Text100 Global Communications
David W. McCulloch
Senior Director, Corporate Communications, Cisco
Gain insight into the value of building reputation from the inside out.
Consultant, Gagen MacDonald
Consultant, Gagen MacDonald
302-306 (Hotel Floor 3)
This session features the Top Five Articles published in the PRSA Public Relations Journal during the past year and chosen by a sub-committee of the Journal's Editorial Review Board.
Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University
David M. Dozier, Ph.D.
Professor, School of Journalism & Media Studies, San Diego State University
Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University
Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University
Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University
Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University
David Michaelson, Ph.D.
Managing Director, Teneo Strategy
Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami
Cheryl Ann Lambert, Ph.D.
Assistant Professor, College of Communication, Boston University
Candace L. White, Ph.D.
Assistant Professor, School of Advertising and Public Relations, College of Communication and Information, University of Tennessee at Knoxville
John G. Wirtz, Ph.D.
Assistant Professor, Charles H. Sandage Department of Advertising, College of Media, University of Illinois, Urbana Champaign
Assistant Professor, Department of Journalism and Public Relations, Chico State University
Discuss how public health communicators prepare for, and respond to, health-related crises.
Glen Joseph Nowak, Ph.D.
Professor and Director, Center for Health and Risk Communication, University of Georgia
Associate Director, Communications, Office of Public Health Preparedness and Response, Centers for Disease Control & Prevention
Find out the latest best practices and tactics that help employees deliver on their company’s strategy.
Christine Jensen, MBA, APR
Employee Communications Manager, DuPont Pioneer
David Grossman, ABC, APR, Fellow PRSA
Founder and CEO, The Grossman Group
Walk through an effective public engagement process that boosted support for a strategic plan.
Suzanne Hartman, ABC, APR
Communications Manager, Chelan County Public Utility District
Learn about a simple methodology that proves the value of public relations to the organization.
CEO, PRIME Research
Hear how a public relations program brought the circus to Hispanics in four key regions.
Executive Vice President, rbb Public Relations
Stephen E. Payne
Vice President, Corporate Communications, Feld Entertainment, Inc.
Wow your next audience with techniques used by award-winning broadcasters.
Chief Improvement Officer, Karen Friedman Enterprises, Inc.
Discuss best practices that maximize and demonstrate the impact of press releases and social media marketing.
Executive Vice President, Media Services and Product Strategy, Business Wire
President and Co-Founder, SEO-PR
Review the most important intellectual property laws that apply to PR agencies and client communications.
Joseph J. Lewczak
Partner, Davis & Gilbert LLP
Partner, Davis & Gilbert LLP
General Counsel, Senior Vice President and Senior Partner, FleishmanHillard
Learn methods for qualifying influencers, a framework for creating a relevant earned-media engagement plan, and techniques and best practices for evaluating and demonstrating the effectiveness of your PR strategies.
Managing Director, Gorkana US
Executive Vice President, Weber Shandwick
Account Manager; Adjunct Professor, Relevance NY; Hofstra University
Capture the flavor of Philadelphia! Join more than one thousand of your fellow Conference attendees at the Opening Night Gala, a networking session packed with opportunities to meet, greet and enjoy the local arts as they happen around, and even above, you.