We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Monday, Oct. 28

Saturday, Oct. 26    Sunday, Oct. 27    Monday, Oct. 28    Tuesday, Oct. 29   

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7:30–8 a.m.
Coffee Break with PRSSA
7:30 a.m.–5:30 p.m.
Products & Exhibit Hall
Registration
1–2:45 p.m.
PRSA Connections Networking Luncheon
4:30–5:30 p.m.
Products & Exhibit Hall Reception
5:30–7 p.m.
Sections Connection Reception
5:30–7:30 p.m.

Coffee Break with PRSSA

Franklin Hall (Hotel Floor 4)

Products & Exhibit Hall

Franklin Hall (Hotel Floor 4)

Registration

Franklin Hall (Hotel Floor 4)

Zero to Breakthrough: How a Breakthrough Mentality Creates Breakthrough Results!

Grand Ballroom (Hotel Floor 5)

During this general session, Vernice “FlyGirl” Armour, founder and CEO, VAI Consulting and Training, LLC, will offer insight into strengthening engagement with key stakeholders, clarifying business objectives and energizing your message.

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Cisco’s Comeback: Recasting the Networking Pioneer as an Internet Visionary

Franklin 1 (Hotel Floor 4)

Hear how the Cisco re-engaged influencers with a bold, new communications-led vision for the future of connectivity.

David W. McCulloch
Senior Director, Corporate Communications, Cisco

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Social Media and Technology for Crisis Communications of the Future

Liberty A/B (Headhouse Tower)

Sharpen the skills needed to communicate critical information when the media can’t reach you and there’s no electricity.

Gerard Braud
President and CEO, Braud Communications

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TV Syndication and Brand Communications: A Multi-Platform PR Opportunity

Franklin 5 (Hotel Floor 4)

Find insight into the process of creating a high-quality, syndicated TV show.

Douglas S. Simon
President and CEO, D S Simon Productions, Inc.

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Connecting and Cultivating the Next Generation of Leaders: The Millennial

Franklin 4 (Hotel Floor 4)

Find out techniques for developing Millennials into effective leaders.

Regina Luttrell, Ph.D.
Assistant Professor, Eastern Michigan University

Ryan Schram
Chief Operating Officer, IZEA

Valerie Granuzzo
Associate Marketing Manager, NetLearning, a Healthcare Source Company

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Bridging the Gap Between Academics and Professionals Through Collaboration

Salon K (Hotel Floor 5)

Find expert insight on leveraging the collaborative work of academics and PR professionals.

Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University

Sandra C. Duhé, Ph.D., APR
Associate Professor and Chair, Division of Communication Studies, Southern Methodist University

Gemma R. Puglisi
Assistant Professor, American University

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Developing and Measuring Social Media for Nonprofits

Franklin 7 (Hotel Floor 4)

Discuss social media communication trends and analytics for nonprofits.

Denise Bortree
Associate Professor, Penn State University

Katie Delahaye Paine, SNCR; Member, IPR Measurement Commission
CEO, Paine Publishing

Richard D. Waters, Ph.D.
Assistant Professor, University of San Francisco

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Driving Diversity

Salon L (Hotel Floor 5)

A panel of industry leaders on diversity will share ideas and proven techniques for improving the ethnic and racial diversity of your public relations organization.

Louis Capozzi, APR, Fellow PRSA
Adjunct Professor, New York University

Rochelle Ford, Ph.D., APR
Associate Professor, Journalism and Mass Communication Programs, Howard University

Sonia Sroka
Executive Vice President and Group Head, Multicultural Marketing, Edelman

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Crisis Mode: Communicating With Grace While Going Mach 1 (With Your Hair on Fire)

Franklin 6 (Hotel Floor 4)

Discover the plan that helped the LIVESTRONG Foundation move beyond controversy.

Rae Bazzarre
Founding Partner, The Mach 1 Group

Katherine McLane
Founding Partner, The Mach 1 Group

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Setting Standards for "Glocal" Communications Without Killing Creativity

Franklin 3 (Hotel Floor 4)

Learn how to set standards, build a global PR community and measure PR.

Heather Knox
Communications Director, Microsoft Corporation

James Desler
Communications Director, Microsoft Corporation

Kate Steele
EMEA CRL/Senior Director, Weber Shandwick Worldwide

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Cut Through the Clutter

Liberty C (Headhouse Tower)

Discover a tool you can use (which you probably already have, but might not know it) to quantifiably improve your copy’s readability.

Ann Wylie
President, Wylie Communications

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Moving From Functional to Tactical to Strategic: Aligning PR to Brand and Business Results

Salon I/J (Hotel Floor 5)

Move beyond impressions and tonality to better align communications to brand and business results with these PR techniques.

Jim Pierpoint
Senior Vice President, Brand and Marketing Research, Bank of America

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Pitching Challenging Brands

Franklin 2 (Hotel Floor 4)

Learn how to craft the perfect pitch.

Brian J. Agnes
President, Family Features Editorial Syndicate

Susanne Vielhauer
Director of Sales and Marketing, Family Features Editorial Syndicate

Ellen LaNicca Albanese
Executive Vice President, Consumer Practice Director, CRT/tanaka

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College of Fellows Mentoring

407-409 (Hotel Floor 4)

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

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iögo: Launching a New Yogurt, Rebranding a Dairy Company

Salon K (Hotel Floor 5)

Explore an aggressive communications plan that helped reposition an entire business and launch a new yogurt brand.

Marie-Josee Gagnon, APR
President, CASACOMfirm

Diane Jubinville
Director, Public Relations and Customer Service, Ultima Foods

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PR and Big Data: Using Smart Data to Communicate

Salon I/J (Hotel Floor 5)

Learn how to use “big data” for smarter, actionable insights.

Adam Singer
Product Marketing Manager, Google Analytics

Deirdre Breakenridge
CEO, Pure Performance Communications

Heather Whaling
President, Geben Communication

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

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Full Throttle Leadership: Lessons Learned Looking Through the Turn

Franklin 2 (Hotel Floor 4)

With PR continually evolving, these leadership lessons will help PR pros anticipate what’s next.

Elise S. Mitchell, APR, Fellow PRSA
President and CEO, Mitchell Communications Group

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Mastering the Art of Executive Positioning

Franklin 7 (Hotel Floor 4)

In this session, learn to develop a foundational messaging platform to advance your executive positioning plan.

Marci Kaminski
Senior Vice President, Allstate Insurance

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Key Elements of Agency Management

Franklin 6 (Hotel Floor 4)

Discover the key management issues that affect every agency owner and entrepreneur.

Indra Gardiner
Founder and Chief Influence Officer, I.D.E.A.

Abbie S. Fink
Vice President and General Manager, HMA Public Relations

Tom Garrity
President, The Garrity Group

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Mobile Health/Text Messaging Case Study

Salon L (Hotel Floor 5)

Get inside info on how to adapt a successful mobile strategy.

Sharon Schreiber
CEO, Brandweavers for Health

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Public Relations Research Showcase Presentations: Top Six Articles

302-306 (Hotel Floor 3)

Hear from a panel of experts on the latest academic research.

Don W. Stacks, Ph.D.
Associate Dean and Professor of Public Relations, School of Communication, University of Miami

Zongchao Cathy Li
Doctoral Student, University of Miami

Marcus Messner, Ph.D.
Assistant Professor Mass ommunications, Virginia Commonwealth University

Yan Jin, Ph.D.
Virginia Commonwealth University

Vivian Medina-Messner
Virginia Commonwealth University

Scott Quarforth
Virginia Commonwealth University

Shana Meganck
Virginia Commonwealth University

Sally K. Norton
Virginia Commonwealth University

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Tina McCorkindale, Ph.D.
Assistant Professor of Public Relations, Appalachian State University

Alexa Agugliaro
Pennsylvania State University

Shannon Bowen, Ph.D.
University of South Carolina

Yue Zheng, M.A.
University of Southern Carolina

W. Timothy Coombs, Ph.D.
University of Central Florida

Sherry J. Holladay, Ph.D.
University of Central Florida

Finn Frandsen
Aarhus University

Winnie Johansen, Ph.D.
Aarhus University

Donald K. Wright, Ph.D., APR, Fellow PRSA
Editor, Public Relations Journal; Harold Burson Professor and Chair of Public Relations, Boston University

Michelle Drifka Hinson
University of Florida

Denise Bortree
Associate Professor, Penn State University

Brenna Thorpe
Booz Allen Hamilton

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Best Practices for B2B Public Relations

Franklin 4 (Hotel Floor 4)

Learn how to target core audiences, identify active influencers and establish relevant benchmarks.

Johna Burke
Executive Vice President, BurrellesLuce

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The Court of Law vs. the Court of Public Opinion: Finding Common Ground

Franklin 3 (Hotel Floor 4)

Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner, will moderate a panel discussion of the issues and struggles of a legal strategy versus a public relations strategy and how the two can actually be worked together to succeed in both environments.

Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner, Jackson Jackson & Wagner

Michele Jalbert
Principal , Effective Advocates Collaborative

Thomas J. Jennings
Partner, Yardley, Pa. Office, Hill Wallack LLP

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Where’s the ROI? How the U.S. Armed Forces Measure Social Media Success

Franklin 5 (Hotel Floor 4)

Learn how the U.S. Armed Forces measure success with non-monetary standards.

Lt. Col. Ann P. Knabe, Ph.D., APR+M
Public Relations Instructor, Communications Department, University of Wisconsin at Whitewater

Lt. Stephanie Young
Lead Social Media Strategist, United States Coast Guard

Staff Sgt. Mark Fayloga
Chief, Social Media, United States Marine Corps

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"Rules, What Rules?" Crisis Response During the Boston Bombings

Franklin 1 (Hotel Floor 4)

Hear the multifaceted and skillful crisis response of Jerry Berger, director of media relations at Boston’s Beth Israel Deaconess Medical Center, who after nearly 12 years with the hospital, faced an unprecedented event — the Boston Marathon bombings.

Jerry Berger
Director, Media Relations, Beth Israel Deaconess Medical Center

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Developing a Strategic Mindset: Get Your Boss to Use Your Advice Now

Liberty A/B (Headhouse Tower)

Through great stories, fascinating examples, and other techniques, find out how to sharpen your management perspective.

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

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The New Secrets of Media Pitching Success

Liberty C (Headhouse Tower)

Immediately boost your media and blog coverage with the latest techniques.

Michael Smart
Principal, MichaelSMARTPR

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PRSA Connections Networking Luncheon

Grand Ballroom (Hotel Floor 5)

From Sponsorship to Partnership: Building Brand Awareness and Engagement Through Innovative Corporate Relationships

Franklin 1 (Hotel Floor 4)

Deep dive into how unique partnerships can generate visibility and coverage that stands out and gets noticed.

Diane Engler
Communications Director — North America, SCA Americas

Tracy Foster
Director, Client Services, Philadelphia Eagles

Sarah Wu
Policy and Outreach Manager, City of Philadelphia

Ari Roitman
Senior Vice President, Business, Philadelphia Eagles

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Harness the Power of Influence

Franklin 6 (Hotel Floor 4)

Learn how customer voice is setting the terms of transactions and driving innovation, and how you can enhance communication with key audiences to drive meaningful business outcomes.

Jim Delaney
President and CEO, Marketwired

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Global Study Reveals Digital, Gender, Generational and Skills Shifts

Franklin 4 (Hotel Floor 4)

Review the findings of the largest study of leadership from the Plank Center for Leadership in Public Relations at the University of Alabama.

Bruce K. Berger
Reese Phifer Professor of Advertising and Public Relations, University of Alabama

Maria P. Russell, APR, Fellow PRSA
Chair, Public Relations Department, S.I. Newhouse School, Syracuse University

Keith Burton
Partner, Brunswick Group

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Not a Simulation: Creating a Real Change Management Plan in Real Time

Liberty C (Headhouse Tower)

Examine successful practices for communicators tasked with advancing organizational change.

Anthony W. D'Angelo, APR, Fellow PRSA
Senior Manager, Communications, ITT Industrial Process

Gary F. Grates
Principal, WCG Worldwide

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Changing Perceptions About Banks: The Role of News Media and Social Media

Franklin 5 (Hotel Floor 4)

Take part in an in-depth discussion of the media’s role in the financial crisis.

Kent Eric Wissinger
Communications Manager, Wilmington Trust

Marcia Watson DiStaso, Ph.D.
Assistant Professor, Penn State University

Dawn Kelly
Vice President, Prudential Financial, Inc.

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Video Communication and the New Reality of Content Marketing

Franklin 3 (Hotel Floor 4)

Take a revealing look at video, an often under-utilized, yet powerful, public relations tool.

Eric Wright
Senior Vice President, Marketing and Business Development, DS Simon Production

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When Legal and PR Counsel Collide, Can Ethics Come to the Rescue?

Franklin 7 (Hotel Floor 4)

Explore the role that ethics plays in mitigating a conflict between counsels.

Emmanuel Tchividjian
Senior Vice President and Chief Ethics Officer, Ruder Finn

James E. Lukaszewski, ABC, APR, Fellow PRSA
President, The Lukaszewski Group, Division of Risdall PR

Andrea Bonime-Blanc
Chief Executive Officer and Founder, GEC Risk Advisory LLC

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Building Trust in Agriculture: From East to West and Everywhere in Between

Salon L (Hotel Floor 5)

Find out how the U.S. Farmers & Ranchers Alliance built an online community dedicated to increasing trust in American agriculture.

Melissa Kinch
Senior Vice President and North American Corporate Practice Associate Director, Ketchum

Ladonna Y. Lee
Vice Chair, Government & Public Policy , Foley & Lardner LLP

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Capturing Hearts and Minds: What It Takes to Win Employee Brand Ambassadors

Salon I/J (Hotel Floor 5)

Learn techniques that can help you turn lukewarm employees into proactive brand ambassadors.

Leslie Gaines-Ross
Chief Reputation Strategist, Weber Shandwick

Kate Bullinger
Executive Vice President, Employee Engagement and Change Management, Weber Shandwick

Renee Austin
Executive Vice President, Employee Engagement and Change Management, Weber Shandwick

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Building Your Bottom Line: Integrated Communications Strategies That Work

Liberty A/B (Headhouse Tower)

Explore best practices to truly integrate earned, paid and owned media, and measure the success of campaigns.

Heidi Sullivan
Senior Vice President, Digital Content, Cision

Shonali Burke, ABC
President and CEO, Shonali Burke Consulting, Inc.

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How to Give a Presentation in Nine Words

Franklin 2 (Hotel Floor 4)

Learn the nine words and three tips that make for a captive audience.

Mike Neumeier, APR
Principal, Arketi Group

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Social Technologies: Collaboration, Crowdsourcing and the Cross-Channel Conversation

Salon K (Hotel Floor 5)

Take an in-depth look at social business strategies through the agency, nonprofit and corporate communications lenses.

Brandi Boatner
Digital Experience Manager, IBM

Nick Lucido
Account Executive, Edelman Digital

Amy Bishop
Digital Public Relations Specialist , digitalrelevance

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College of Fellows Mentoring

407-409 (Hotel Floor 4)

College of Fellows Mentoring, where you can benefit greatly from the valuable career advice offered by PRSA’s most distinguished College of Fellows professionals, whether you are new to the field or a seasoned professional. You also can receive counseling to guide you through the College of Fellows application process.

Click for more details.

Products & Exhibit Hall Reception

Franklin Hall (Hotel Floor 4)

Sections Connection Reception

#PRSAICon Tweetup

Meet up with the “tweeps” you chat with via social media all year long for complimentary drinks and hors d’oeuvres before hitting the town.

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