We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.

For an abbreviated overview of the 2013 Conference, click here.

PRSA 2013 International Conference Schedule: Tuesday, Oct. 29

Saturday, Oct. 26    Sunday, Oct. 27    Monday, Oct. 28    Tuesday, Oct. 29   

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7–8 a.m.
Continental Breakfast with the Exhibitors
7 a.m.–12:30 p.m.
Products & Exhibit Hall
Registration
9:15–9:45 a.m.
Coffee/Refreshments Break in the Exhibition Hall
11 a.m.–12:30 p.m.
Open Networking

Continental Breakfast with the Exhibitors

Franklin Hall (Hotel Floor 4)

Products & Exhibit Hall

Franklin Hall (Hotel Floor 4)

Registration

Franklin Hall (Hotel Floor 4)

Compression Planning®: A Blueprint for Efficient Problem Solving

Salon I/J (Hotel Floor 5)

Learn the seven-step process that painlessly takes a diverse group from idea to outcome.

Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA
Principal, Merrie Meyers Public Relations and Marketing

Gerald R. McNellis
Founder, McNellis Associates

Patrick M. McNellis
Director of Operations, McNellis Associates

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Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers

Franklin 6 (Hotel Floor 4)

Hear insights on why the new live-viewing experience technique is working to reach targeted audiences and build brands.

David Thompson
Senior Vice President, Ustream

Lin Dai
Vice President, Digital & TV Entertainment, Emmis NY

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Making B2B and B2C Work Together: The New Integrated PR

Liberty A/B (Headhouse Tower)

Explore unique B2B and B2C partnerships, and barrier-breaking pilot projects.

Josiah McClellan, APR
Director of Food Market Issues and Sustainability, SmithBucklin, USB Project Management

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Establishing Credibility in a C-Suite Conversation

Franklin 1 (Hotel Floor 4)

Learn the skills necessary to lead a conversation that uncovers needs and positions your ideas as value-added solutions.

Sally L. Williamson
President and CEO, Sally Williamson & Associates

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Defining Corporate Character Through Strategic Public Relations: Examining the Risk and Reward of Corporate Social Advocacy on Character Reputation and Relationships

Salon L (Hotel Floor 5)

Learn about the practical implications of social engagement, with a focus on the influence and effects of corporate sociopolitical advocacy on corporate character, brand reputation and stakeholder relations.

H.L. LaMarre
Assistant Professor, Temple University

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Hispanic Health Communications and Research in a Cross-Cultural Market

Franklin 7 (Hotel Floor 4)

Gain strategic insight into how health care communicators can effectively reach out to the diverse Hispanic/Latino publics.

Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University

Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo

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Indie, Freelancer or Boutique Agency? New Business Models and Your Success

Franklin 5 (Hotel Floor 4)

Join the discussion on the risks, rewards, benefits and costs of the various types of business models.

Katie Coates Ageson, APR
President, PR Projects

Nathan Hokama, APR
Principal, Strategic Communication Solutions, LLC

Michael Sheward, APR
President, Management Communications Strategies

Kristie Aylett, APR, Fellow PRSA
Principal, The KARD Group PR/Marketing

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Diversity and Inclusion (D&I): A Path to Successful Engagement and Reputation

Franklin 2 (Hotel Floor 4)

Gain insight into best practices and tips for engaging stakeholders and employees.

Jaya Bohlmann, APR
Founder and Chief Consultant, Designing Communications

Alice Leong
President, ALuminescent Consulting

Judith Harrison
Senior Vice President, Weber Shandwick

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Putting Personality in Product Marketing

Franklin 4 (Hotel Floor 4)

Gain insight into how the Greater Philadelphia Tourism Marketing Corporation (GPTMC) uses Philadelphia’s personality to sell the destination to many different types of consumers.

Meryl Levitz
President & CEO, Greater Philadelphia Tourism Marketing Corporation

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The Heart Truth: Building Awareness About Heart Disease Among Hispanic Women

Salon K (Hotel Floor 5)

Hear about how an integrated campaign brought awareness of heart disease to Hispanic women.

Jessica Hanson
Vice President, Social Marketing, Ogilvy Washington

Cristina Cruz
Senior Account Executive, Social Marketing Practice, Ogilvy

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Attract, Engage and Convert: How PR Can Get Ahead With Content Marketing

Liberty C (Headhouse Tower)

Learn how the mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business.

Lee Odden
CEO, TopRank Online Marketing

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Newsworthiness: New Context & Opportunities for PR

Franklin 3 (Hotel Floor 4)

Learn how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.

Sarah Skerik
Vice President, Content Marketing, PR Newswire

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Coffee/Refreshments Break in the Exhibition Hall

Franklin Hall (Hotel Floor 4)

Leaving Microsoft to Change the World

Grand Ballroom (Hotel Floor 5)

During this keynote session, John Wood, founder and board co-chair, Room to Read, will discuss how to enhance awareness by empowering others to share your story.

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Open Networking

Become a PR Sharpshooter

Salon L (Hotel Floor 5)

This session will focus on the importance of targeting both the message and the delivery in order to ensure that you are reaching the right influencers for your campaign. Hear from agency insiders who will share examples of “bullseye” campaigns in the nonprofit, consumer, B2B, political and education sectors.

Erin Allsman, APR
Vice President, Public Relations and Social Media Director, Brownstein Group

Linda Woody
Director, Communications, Association Headquarters, Inc.

Rich Masterson
Chairman, Audience Partners

Rebecca Devine
Co-founder and Principal, Maven Communications LLC

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Strategic Empathy: Your Underused Secret Weapon

Salon K (Hotel Floor 5)

Through provocative examples, explore the four ways we can employ empathy for more effective public relations.

Ann Christiano
Frank and Betsy Karel Endowed Chair in Public Interest Communications, University of Florida

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Collaborating to Make an Internship Mutually Beneficial

Franklin 3 (Hotel Floor 4)

Explore best practices that make your internship program mutually beneficial.

Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University

Jaimee Lumm
Account Director, GolinHarris

Bruce Hammond
Director, Marketing and Communications, National Sporting Goods Associatoin

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Rethinking the Journey to Public Relations Leadership

Franklin 4 (Hotel Floor 4)

Learn the details of a new PRSA initiative that integrates professionalism with new skills for PR, communications and collaboration.

Bill Wiersma
Founder and Principal, Wiersma and Associates, LLC.

Michael Kelly, SNCR Fellow
CEO, GigaMarketing/GigaCommunication

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The Art of Leadership Communication

Franklin 1 (Hotel Floor 4)

Add more tools to your personal communication toolkit that will help you influence thinking and challenge negative belief systems.

James Endicott
President, Distinction Communication Inc.

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Global Connection: Local Collaboration in the Era of (dis)Trust

Franklin 5 (Hotel Floor 4)

Review public relations trends, as well as the research and best practices that are being implemented around the world.

Jean Valin, APR, Fellow CPRS
Founder, Valin Strategic Communications

Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor and Executive Director of Global PR Center, University of North Carolina–Charlotte

Sergei Samoilenko
Communications Instructor, George Mason University

Katerina Tsetsura, Ph.D.
Gaylord Family Professor of Strategic Communication/Public Relations, University of Oklahoma

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Global Diversity In Play: Creating an Inclusive, Dynamic Workplace

Franklin 6 (Hotel Floor 4)

Take a look at the value of PR departments with diverse talents, and learn about the impact of diversity on market shares.

Brandi Boatner
Digital Experience Manager, IBM

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Using Big Data and Analytics to Increase PR and Marketing Brand Awareness

Franklin 7 (Hotel Floor 4)

Take an insightful look at Big Data and predictive analytics, and how they work together to enhance brands and reputations.

Stephen Loudermilk
Director, Media and Industry Analyst Relations , LexisNexis

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Identifying an Unrecognized Emerging Health Crisis and Telling the Story

Salon I/J (Hotel Floor 5)

Examine the campaign that promoted the importance of DHA Omega 3 in daily diets.

Julie Batliner
Managing Director, Carmichael Lynch Spong

Cassie France-Kelly
Director, HNH Public Relations for DSM Nutritional Products

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Turning Around "The Most Hated Company in America"

Liberty C (Headhouse Tower)

Learn key tactics that transformed public opinion about the “Most Hated Company in America.”

Myra Humphries Oppel, APR
Regional Director of Communications, Pepco Holdings, Inc.

Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.

MaryBeth Vrees
Director, Customer Communications and Marketing, Pepco Holdings, Inc.

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Getting a Seat at the Table: Connection, Credibility, and Courage

Franklin 2 (Hotel Floor 4)

Walk through the relationship-building steps that respected communicators take to earn and keep a “seat at the table.”

Nancy Sharp Voith, APR
Managing Director, CRA, Inc.

Michelle McDermott
Managing Director, CRA, Inc.

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The New Secrets of Media Pitching Success

Liberty A/B (Headhouse Tower)

Learn what to say and do to immediately boost your media and blog coverage.

Michael Smart
Principal, MichaelSMARTPR

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Advil's Relief in Action Campaign: Driving Consumers, Inspiring Preference and Action

Liberty A/B (Headhouse Tower)

Learn how the award-winning campaign that connected Advil to the lives of consumers generated millions of media impressions and drove sales.

Lauren Mundell
Senior Vice President, Ketchum

Julie Schumacher Ciardiello
Partner, Senior Vice President and Director, Food & Wellness Practice, Ketchum

Diedre Ayers
Senior PR Manager, Pfizer Consumer Healthcare

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The "Interest Graph:" A Shift in Social Media

Franklin 1 (Hotel Floor 4)

Examine the shift from the “social graph” toward the “interest graph” — people with shared interests connecting and discussing.

Dan Wade
Senior Vice President, Activation, LockerDome

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Balancing Work and Life: Tools and Techniques to Help Manage it All

Franklin 6 (Hotel Floor 4)

Learn about the best practices for work-life integration in this fast-paced industry.

Hilary Fussell Sisco, Ph.D.
Assistant Professor, Quinnipiac University

Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University

Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University

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Connecting Practitioners and Academics in Collaborative Research

Franklin 7 (Hotel Floor 4)

Find strategies that help connect public relations practitioners to scholars, and learn the pros of conducting collaborative research.

Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University

Kathie Reigle Fleck
Visiting Assistant Professor, Ohio Northern University

Bruce Hammond
Director, Marketing and Communications, National Sporting Goods Associatoin

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GOT NIMS? You Cannot Manage a "Government Approved" Crisis Without It

Salon I/J (Hotel Floor 5)

Get a primer on the National Incident Management System (NIMS), and learn how to become a PR resource to the designated lead public information officer in the local market when a disaster strikes.

Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office

Dr. Joseph V. Trahan III, APR, Fellow PRSA
President, Trahan & Associates

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Managing and Communicating About Higher Education Crises

Franklin 4 (Hotel Floor 4)

Hear how Harrisburg Area Community College effectively managed and communicated about three crises within a two-month time period.

John L. Sygielski, Ed.D.
President, Harrisburg Area Community College

M. Pamilla Saylor
Integrated Marketing Communications Coordinator, Lancaster Campus, Harrisburg Area Community College

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Wells Fargo Hispanic Consumer Financial Education Campaign

Liberty C (Headhouse Tower)

Examine the financial education campaign that helped Wells Fargo become a trusted resource for the U.S. Hispanic community.

Jennifer Elena
President and Founder, JElena Group

Edna Silva
Assistant Vice President and Communications Consultant, Corporate Communications, Wells Fargo

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Build the Path From Engagement to Conversion

Franklin 5 (Hotel Floor 4)

Discover how to get real business results from your social campaigns.

Ryan McCracken
Product Manager, Vocus

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Hispanic Media: A New Wave of Engagement

Franklin 3 (Hotel Floor 4)

Take an in-depth look at how PR should realign itself to engage with U.S. Latinos, the nation’s fastest-growing population.

Carolina Guana
Multicultural Group Account Director, Allison+Partners

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Lights, Camera, Action: Using Video to Maximize Your PR Strategy

Franklin 2 (Hotel Floor 4)

Find out how to best tell your organization’s story through video.

Natalie Ghidotti, APR
Principal, Ghidotti Communications

Jeff P. Dailey
President, Jeff Dailey Media

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