We're currently planning the PRSA 2014 International Conference. If you're interested in learning more about the quality insight presented, check out the 2013 Conference program information below.
Saturday, Oct. 26
Sunday, Oct. 27
Monday, Oct. 28
Tuesday, Oct. 29
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Franklin Hall (Hotel Floor 4)
Salon I/J (Hotel Floor 5)
Learn the seven-step process that painlessly takes a diverse group from idea to outcome.
Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA
Principal, Merrie Meyers Public Relations and Marketing
Gerald R. McNellis
Founder, McNellis Associates
Patrick M. McNellis
Director of Operations, McNellis Associates
Franklin 6 (Hotel Floor 4)
Hear insights on why the new live-viewing experience technique is working to reach targeted audiences and build brands.
Senior Vice President, Ustream
Vice President, Digital & TV Entertainment, Emmis NY
Liberty A/B (Headhouse Tower)
Explore unique B2B and B2C partnerships, and barrier-breaking pilot projects.
Josiah McClellan, APR
Director of Food Market Issues and Sustainability, SmithBucklin, USB Project Management
Franklin 1 (Hotel Floor 4)
Learn the skills necessary to lead a conversation that uncovers needs and positions your ideas as value-added solutions.
Sally L. Williamson
President and CEO, Sally Williamson & Associates
Salon L (Hotel Floor 5)
Learn about the practical implications of social engagement, with a focus on the influence and effects of corporate sociopolitical advocacy on corporate character, brand reputation and stakeholder relations.
Assistant Professor, Temple University
Franklin 7 (Hotel Floor 4)
Gain strategic insight into how health care communicators can effectively reach out to the diverse Hispanic/Latino publics.
Maria Elena Villar, Ph.D.
Assistant Professor, Florida International University
Rosanna M. Fiske, APR
Vice President, Corporate Communications, Wells Fargo
Franklin 5 (Hotel Floor 4)
Join the discussion on the risks, rewards, benefits and costs of the various types of business models.
Katie Coates Ageson, APR
President, PR Projects
Nathan Hokama, APR
Principal, Strategic Communication Solutions, LLC
Michael Sheward, APR
President, Management Communications Strategies
Kristie Aylett, APR, Fellow PRSA
Principal, The KARD Group PR/Marketing
Franklin 2 (Hotel Floor 4)
Gain insight into best practices and tips for engaging stakeholders and employees.
Jaya Bohlmann, APR
Founder and Chief Consultant, Designing Communications
President, ALuminescent Consulting
Senior Vice President, Weber Shandwick
Franklin 4 (Hotel Floor 4)
Gain insight into how the Greater Philadelphia Tourism Marketing Corporation (GPTMC) uses Philadelphia’s personality to sell the destination to many different types of consumers.
President & CEO, Greater Philadelphia Tourism Marketing Corporation
Salon K (Hotel Floor 5)
Hear about how an integrated campaign brought awareness of heart disease to Hispanic women.
Vice President, Social Marketing, Ogilvy Washington
Senior Account Executive, Social Marketing Practice, Ogilvy
Liberty C (Headhouse Tower)
Learn how the mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing, and how an integrated approach to creating content is critical for influencing growth in media and new business.
CEO, TopRank Online Marketing
Franklin 3 (Hotel Floor 4)
Learn how to develop a framework centered on internal newsmakers, seasonal events, trends and forecasts that will help you capture all media opportunities for your organization.
Vice President, Content Marketing, PR Newswire
Grand Ballroom (Hotel Floor 5)
During this keynote session, John Wood, founder and board co-chair, Room to Read, will discuss how to enhance awareness by empowering others to share your story.
This session will focus on the importance of targeting both the message and the delivery in order to ensure that you are reaching the right influencers for your campaign. Hear from agency insiders who will share examples of “bullseye” campaigns in the nonprofit, consumer, B2B, political and education sectors.
Erin Allsman, APR
Vice President, Public Relations and Social Media Director, Brownstein Group
Director, Communications, Association Headquarters, Inc.
Chairman, Audience Partners
Co-founder and Principal, Maven Communications LLC
Through provocative examples, explore the four ways we can employ empathy for more effective public relations.
Frank and Betsy Karel Endowed Chair in Public Interest Communications, University of Florida
Explore best practices that make your internship program mutually beneficial.
Alisa Agozzino, Ph.D.
Assistant Professor of Public Relations, Ohio Northern University
Account Director, GolinHarris
Director, Marketing and Communications, National Sporting Goods Associatoin
Learn the details of a new PRSA initiative that integrates professionalism with new skills for PR, communications and collaboration.
Founder and Principal, Wiersma and Associates, LLC.
Michael Kelly, SNCR Fellow
Add more tools to your personal communication toolkit that will help you influence thinking and challenge negative belief systems.
President, Distinction Communication Inc.
Review public relations trends, as well as the research and best practices that are being implemented around the world.
Jean Valin, APR, Fellow CPRS
Founder, Valin Strategic Communications
Dean Kruckeberg, Ph.D., APR, Fellow PRSA
Professor and Executive Director of Global PR Center, University of North Carolina–Charlotte
Communications Instructor, George Mason University
Katerina Tsetsura, Ph.D.
Gaylord Family Professor of Strategic Communication/Public Relations, University of Oklahoma
Take a look at the value of PR departments with diverse talents, and learn about the impact of diversity on market shares.
Digital Experience Manager, IBM
Take an insightful look at Big Data and predictive analytics, and how they work together to enhance brands and reputations.
Director, Media and Industry Analyst Relations , LexisNexis
Examine the campaign that promoted the importance of DHA Omega 3 in daily diets.
Managing Director, Carmichael Lynch Spong
Director, HNH Public Relations for DSM Nutritional Products
Learn key tactics that transformed public opinion about the “Most Hated Company in America.”
Myra Humphries Oppel, APR
Regional Director of Communications, Pepco Holdings, Inc.
Laura L. Monica
Vice President, Corporate Communications, Pepco Holdings, Inc.
Director, Customer Communications and Marketing, Pepco Holdings, Inc.
Walk through the relationship-building steps that respected communicators take to earn and keep a “seat at the table.”
Nancy Sharp Voith, APR
Managing Director, CRA, Inc.
Managing Director, CRA, Inc.
Learn what to say and do to immediately boost your media and blog coverage.
Learn how the award-winning campaign that connected Advil to the lives of consumers generated millions of media impressions and drove sales.
Senior Vice President, Ketchum
Julie Schumacher Ciardiello
Partner, Senior Vice President and Director, Food & Wellness Practice, Ketchum
Senior PR Manager, Pfizer Consumer Healthcare
Examine the shift from the “social graph” toward the “interest graph” — people with shared interests connecting and discussing.
Senior Vice President, Activation, LockerDome
Learn about the best practices for work-life integration in this fast-paced industry.
Hilary Fussell Sisco, Ph.D.
Assistant Professor, Quinnipiac University
Hongmei Shen, Ph.D., APR
Associate Professor, San Diego State University, School of Journalism & Media Studies, San Diego State University
Bey-Ling Sha, Ph.D., APR
Professor and Interim Director, School of Journalism & Media Studies, San Diego State University
Find strategies that help connect public relations practitioners to scholars, and learn the pros of conducting collaborative research.
Kathie Reigle Fleck
Visiting Assistant Professor, Ohio Northern University
Get a primer on the National Incident Management System (NIMS), and learn how to become a PR resource to the designated lead public information officer in the local market when a disaster strikes.
Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office
Dr. Joseph V. Trahan III, APR, Fellow PRSA
President, Trahan & Associates
Hear how Harrisburg Area Community College effectively managed and communicated about three crises within a two-month time period.
John L. Sygielski, Ed.D.
President, Harrisburg Area Community College
M. Pamilla Saylor
Integrated Marketing Communications Coordinator, Lancaster Campus, Harrisburg Area Community College
Examine the financial education campaign that helped Wells Fargo become a trusted resource for the U.S. Hispanic community.
President and Founder, JElena Group
Assistant Vice President and Communications Consultant, Corporate Communications, Wells Fargo
Discover how to get real business results from your social campaigns.
Product Manager, Vocus
Take an in-depth look at how PR should realign itself to engage with U.S. Latinos, the nation’s fastest-growing population.
Multicultural Group Account Director, Allison+Partners
Find out how to best tell your organization’s story through video.
Natalie Ghidotti, APR
Principal, Ghidotti Communications
Jeff P. Dailey
President, Jeff Dailey Media