See an Abbreviated Overview of the Conference

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PRSA 2014 International Conference Schedule: Saturday, Oct. 11

Saturday, Oct. 11    Sunday, Oct. 12    Monday, Oct. 13    Tuesday, Oct. 14   

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8:30 a.m.–4:30 p.m.
Saturday Full-Day Pre-Conference Course
5–8 p.m.

Are You Battle Ready? Crisis Communication From Public Affairs PRos

Washington 4

Gain strategic coaching on the tactics and protocols mandated under the Federal Incident Command System, and take the opportunity to apply lessons learned during a practice media address.

Barbara Burfeind, APR+M, Fellow PRSA
Chief, Visual Information Strategy and Plans, Defense Media Activity

Rick L. Callender
Director, Government Affairs, Santa Clara Valley Water District

Bethany Cecere
Emergency Preparedness Specialist, NSIR/Division of Preparedness and Response, U.S. Nuclear Regulatory Commission

Cmdr. Brook DeWalt, APR+M, Fellow PRSA
Public Affairs Officer, Commander, Submarine Force, U.S. Pacific Fleet

Rachael Gibson
Director, Local Government Affairs, Santa Clara Valley Water District

Martha Lockwood, CAE, APR
Chief, Information Products, Air Force Production, Defense Media Activity

Bonnie Piper
Partner, Merrill Environmental

Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office

Rosemary Taylor, APR
Senior Communications Manager, City of Johns Creek

Joseph V. Trahan III, Ph.D., APR, Fellow PRSA
Lt. Col., U.S. Army – Ret.

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Hands-On Social Media Workshop

Wilson A/B/C

Through step-by-step exercises, Eric Schwartzman, CEO, Comply Socially, will teach you to build a social media monitoring dashboard, launch a blog with embedded photos, videos and social media buttons, livestream via a smartphone, optimize your content and much more. Attendees must bring their own laptop (not tablet) and smartphone to this session.

Eric Schwartzman
CEO, Comply Socially

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Diversity Mixer

Marriott Foyer Mezzanine

Join this dynamic event hosted by the PRSA Diversity Committee that brings together diverse public relations pros and journalists from the Washington, D.C., area.

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