Saturday, Oct. 11
Sunday, Oct. 12
Monday, Oct. 13
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Gain strategic coaching on the tactics and protocols mandated under the Federal Incident Command System, and take the opportunity to apply lessons learned during a practice media address.
Barbara Burfeind, APR+M, Fellow PRSA
Chief, Visual Information Strategy and Plans, Defense Media Activity
Rick L. Callender
Director, Government Affairs, Santa Clara Valley Water District
Emergency Preparedness Specialist, NSIR/Division of Preparedness and Response, U.S. Nuclear Regulatory Commission
Cmdr. Brook DeWalt, APR+M, Fellow PRSA
Public Affairs Officer, Commander, Submarine Force, U.S. Pacific Fleet
Director, Local Government Affairs, Santa Clara Valley Water District
Martha Lockwood, CAE, APR
Chief, Information Products, Air Force Production, Defense Media Activity
Partner, Merrill Environmental
Lauri-Ellen Smith, APR
Special Assistant to the Sheriff, Jacksonville Sheriff’s Office
Rosemary Taylor, APR
Senior Communications Manager, City of Johns Creek
Joseph V. Trahan III, Ph.D., APR, Fellow PRSA
Lt. Col., U.S. Army – Ret.
Through step-by-step exercises, Eric Schwartzman, CEO, Comply Socially, will teach you to build a social media monitoring dashboard, launch a blog with embedded photos, videos and social media buttons, livestream via a smartphone, optimize your content and much more.
Attendees must bring their own laptop (not tablet) and smartphone to this session.
CEO, Comply Socially
Marriott Foyer Mezzanine
Join this dynamic event hosted by the PRSA Diversity Committee that brings together diverse public relations pros and journalists from the Washington, D.C., area.