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Michael Smart

Photo of Michael Smart Smart has been landing top-tier coverage for 15 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.


“As someone who’s placed products on the front page of USA TODAY, in The New York Times Style Section and the Los Angeles Times Mag(azine), I admit I was a bit skeptical that Michael’s workshop would be advanced enough to help me. But, I gave it a chance, and within the first hour, he had given me two new angles for one of my clients I had never thought of before. He shows you how PR people have done the impossible, and how you can do it, too.” — Sabina Gault, director of corporate communications, Venture IAB, Los Angeles

“I took Michael’s workshop because I face the challenge of landing national coverage for what is traditionally a regional event — the Indiana State Fair. After applying his research and pitching techniques, I’ve had unbelievable results — USA TODAY ran a half-page article with a photo, and The New York Times reporter I pitched came to the fair and her story (w/photo) ran on the FRONT PAGE. The media response was better than any of us could have ever dreamed, and I believe much of it is a result of implementing some of the strategies Michael taught in his seminar. I’m a firm believer in his approaches.” — Andy Klotz, Indiana State Fair

“Michael is extremely knowledgeable and uses great real-life examples to illustrate a point. The overall information is great, but Michael presents it well, too. Great workshop! I enjoyed learning everything and really loved the example pitches and being able to see the results of them.” — Lauren Ebner, Honda

“During our lunch break at Michael’s workshop, I applied what he’d taught us that morning and pitched a New York City TV affiliate. By the end of the workshop that day the producer let me know the story would work!” — Alexandra Sirota, director of external communications, HELP USA

“I immediately used Michael’s techniques to place our clients in The Washington Post and on the AP national wire, and my national media experience has elevated me within the firm. I’m now PR director, and I continue to use his formula for national media results weekly to help my team develop new angles and hooks. He provides savvy tips, backed up with a wide range of examples from his own experience, so you can tell the knowledge is there. His teaching style breaks it down to a step-by-step process, all specifics. Michael’s workshop has certainly enhanced my career. ” — Gary Griffin, director of public relations, Adams & Knight