Richard Laermer, an often-quoted expert in marketing and media, is CEO of world-renowned RLM PR, a 20-year-old independent communications firm that rose to prominence as the first to bring then unheard of dot-coms to the covers of magazines all over the world. RLM was online when online wasn’t cool, and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality. As a public relations pro, Laermer is well-known as author of perennial handbook, “Full Frontal PR,” and 2002’s “TrendSpotting,” as well as four other titles, including the “Native’s Guide to New York” series from WW Norton. He is a featured writer on The Huffington Post, and his BadPitchBlog, co-managed with Kevin Dugan, previously received PRSA’s Bronze Anvil Award of Commendation for Best Blog.