Michelle Meacham has been in marketing and PR for more than 20 years, including 15 years of bank marketing. In 2009, she and a colleague initiated and implemented the social media presence for Baylake Bank, a $1 billion financial institution based in Door County, Wisconsin, with 27 locations across eight counties. Michelle is also a freelance writer, editor and PR advisor whose clients range from regional business publications to international conservation organizations. She is a member of the PRSA Financial Communications Section Executive Committee and the PRSA Investment Committee. Her comments about Twitter are scheduled to be featured in the June 2012 edition of the American Bankers Association Bank Marketing Magazine.