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Lauri-Ellen Smith, APR

Photo of Lauri-Ellen Smith, APR With 30 years’ experience in public relations, Smith has spent her career framing and communicating issues, managing communication during crises and lobbying for policy changes at the state and national level. She advocates for all public relations professionals to know the National Incident Management System (NIMS), and recognize its relevance in most any event, planned or unplanned.