Dr. Rhoda Weiss, Ph.D., APR, Fellow PRSA, is president of Rhoda Weiss & Associates. She is a past PRSA national chair/chief executive officer, and recipient of the PRSA Health Academy Lifetime Achievement Award and Educators Academy Ferguson Award. In addition, Dr. Weiss is a founding president of the American Hospital Association Society for Healthcare Strategy and Market Development, and the first recipient of its Award for Individual Excellence. She is also a Kellogg Foundation Fellow.