Bey-Ling Sha, Ph.D., APR, is an associate professor at San Diego State University. In addition, she chaired the 2011 Work, Life, and Gender Committee. She has published 12 refereed journal articles and eight book chapters. She has presented 45 refereed research papers at professional conferences, 26 of them since joining the faculty of San Diego State University in 2004, and won several awards for public relations teaching, research and practice.