Ed Schipul is founder, president and chief executive officer at Schipul –The Web Marketing Company. An entrepreneur with more than 20 years of experience in marketing and software programming, his speaking engagements include The PRSA Digital Impact Conference and SXSW Interactive. His articles have appeared in The Public Relations Strategist andPublic Relations Tactics,and he’s been interviewed on NBC and ABC news as an expert on social media and technology.