Shonali Burke, ABC, is vice president, digital at MSL Washington. In 2007, PRWeeknamed her to its inaugural list of “Top 40 Under 40” U.S. public relations professionals. In 2008, she received a Certificate of Merit at IPR’s Jack Felton Golden Ruler Awards for excellence in public relations measurement. She is adjunct faculty at Johns Hopkins University’s M.A./Communications program, and blogs at Waxing UnLyrical.