Dallas Lawrence is the chief global digital strategist for Burson-Marsteller. Prior to joining Burson, he chaired the social and digital media practice for Levick Strategic Communications, and served as the first vice president for new media for the National Association of Manufacturers (NAM). Previously, he spent five years as the director of the office of community relations and public liaison for the U.S. Department of Defense. In 2011, he was named the “Crisis Manager of the Year” by PR News.