Rob Flaherty, APR, is senior partner, president and CEO of Ketchum and serves on Ketchum’s Worldwide Executive Committee. He joined Ketchum after five years at Burson-Marsteller. He serves on the board of the Institute for Public Relations and on the Agency Management Committee of the Council of Public Relations Firms. In recent years, he was selected as one of the “15 Leading Lights” in U.S. public relations and a finalist for the PRWeek “PR Professional of the Year.”